Ford Authority

Ford Canada Names Bev Goodman Its New President And CEO


Ford Canada has named 25-year veteran executive Bev Goodman its new president and CEO, effective immediately. She replaces Dean Stoneley, who will be appointed to the newly created position of general manager, North America truck, Ford Motor Company.

Bev Goodman, President and CEO, Ford of Canada

“During a year of extraordinary challenges, Dean led the Ford Canada team to its twelfth consecutive year of sales leadership and now brings his agile leadership approach and strong customer focus to the critical role of maintaining Ford’s dominance in the North American truck market,” said Kumar Galhotra, Ford president, Americas and International Markets Group.

“At this time of rapid change in the auto industry, Bev demonstrates a deep understanding of what matters most to our customers now, and in the future,” Galhotra added. “She also has a proven track record of working collaboratively with our dealer partners and a commitment to innovation as Ford accelerates its efforts to deliver high-quality, high-value vehicles and services.”

As president and CEO, Goodman will lead Ford of Canada’s operations across the country, including a national headquarters, three regional offices, three vehicle assembly and engine manufacturing plants, two parts distribution centers, two research and development sites, and three connectivity and innovation centers. Ford employs approximately 7,000 people in Canada, while an additional 18,000 employees work in more than 400 Ford and Ford-Lincoln dealerships.

“I look forward to embracing new ways to serve our customers across the country as we introduce iconic vehicles such as the Ford Mustang Mach-E, Ford Bronco, and Ford F-150 hybrid,” said Goodman. “We’ll focus on delivering the benefits of electrification and connectivity to consumers, including plans for the $1.8-billion transformation of our Ford Oakville Assembly Plant to a battery electric vehicle manufacturing facility and continuing to grow our advanced connectivity and innovation centers.”

Unifor Negotiations Oakville Assembly Plant

Goodman began her career at Ford of Canada as an intern on the finance team and over the next 25 years served in a variety of functions including finance, parts and service, sales, and marketing, and most recently was Ford of Canada’s director of marketing communications.

We’ll have more on all the latest executive shakeups at Ford as they happen, so be sure and subscribe to Ford Authority for the latest Ford business news and around-the-clock Ford news coverage.


Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Dave Mathers

    I recall another female president for Ford Canada a bunch of years ago and she was NOT well accepted by the dealer body especially when the first meeting she called with the Metro Toronto dealers did NOT go well. Old, fat guys in a ballroom of a major hotel with NO chairs, no refreshments and the new president over an hour late. NOT a good start!!

    1. Allan Kirkup

      Hi Dave.


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