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Ford Dealers Will Have To Pay $35K To Attain Next-Gen EV Certification

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With the 2021 Ford Mustang Mach-E representing the first of many Blue Oval electric vehicles – including the Ford F-150 BEV, Ford Transit E-Transit, and a future European model built on Volkswagen’s MEB platform – it’s safe to say that change is on the horizon. That includes big changes for Ford dealers, who must be properly trained and equipped to sell EVs. Now, a new letter sent out to dealers this week reveals that obtaining Ford’s “next-generation” EV certification will also cost dealers upwards of $35,000, according to CarsDirect.

Electric Ford F-150

Granted, that significant outlay of cash includes some expensive updates, including the installation of high-speed chargers and the equipment needed to service electric vehicles. The investment is optional, but dealers that don’t choose to obtain the EV certification will also lose their ability to take reservations for current and future Ford electric vehicles, as well as perform warranty service on them.

The $35k figure is just an initial estimate, and the actual cost will obviously vary by dealership. But it will enable dealers to reach certain milestones that are part of the EV reservation eligibility process, such as installing 240V chargers and ordering service equipment by April 30th.

It remains to be seen how many Ford dealers will invest in such a venture. So far, consumers have shown considerable interest in the Ford Mustang Mach-E, as well as the Ford F-150 BEV, which is due to arrive in mid-2022. And with the E-Transit launching late this year, there will soon be a significant number of electrified Blue Oval products on the roads, and missing out on the opportunity to sell and service them might wind up costing dealers more than the EV certification itself.

We’ll have more on Ford’s electric strategy very soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Todd Priest

    Of course this will be passed down to us the consumer. The rich get these cars, the poor won’t be able to obtain these cars. Interesting.

    Reply
    1. Ford Owner

      The money can come from Lincoln sales, and any other gas car sale since they have to pay up first before selling the first electric, so gas car buyers will pay for it. As for the poor, few will buy any car, gas or electric, so they take the bus. You can however buy used Chevy Bolts for less than
      $20,000. The only wear in them are tires.

      Reply
  2. Ford Owner

    $35,000 isn’t that expensive. GM dealers have to spend more just to sell the Chevy Bolt EV. And Cadillac dealers have to spend even more to sell the Lyriq. They can get that money from their gas models sales.

    If I were a Ford dealer, I would visit another Ford dealer and see what did they get for that money.

    Reply
  3. Dave Mathers

    Ford wanted all dealers to buy the ‘Essential Tools’ package to repair the Ranger diesel back in the early 80s. It was very expensive so all the Metro Toronto dealers got together and one dealer ordered the tools and we all ordered for our customers through that dealer. Five years later the dealer with the tools told us that they had NEVER been used!! D’oh!

    Reply
  4. Stephen Ketterer

    Green energy:

    Biggest. Scam. Ever.

    Reply

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