Ford Authority

Ford F-150 Discount Offer Reduces Price By Nearly $11,000 In February 2021

A new Ford F-150 discount reduces the price of select (13th-generation) 2020 models by nearly $11,000 during February 2021, however, the generous offer is only available in select markets. Combined financing offers are also available in most markets, with as little as 0 percent APR plus $3,500 bonus cash.

The Blue Oval is also offering several discounts for select trims of the all-new, (14th-generation) 2021 F-150, including a $4,775 cash back rebate on XLT models, available in select markets. Lesser incentives are also observed for additional models in select markets.

2020 Ford F-150 Incentives

2020 Ford F-150 discount offers during February 2021 vary by region. Below, we provide the largest observed offers for 2020 F-150 models for four major U.S. cities:

  • New York City:
    • Discount: $4,750 bonus cash for XLT models
  • Detroit:
    • Discount: $7,500 total cash discount for XLT models
    • Finance: $3,500 bonus cash + 0 percent APR for 60 months
      • Applies to XL and XLT models
  • Miami:
    • Discount: $10,779 total cash discount
      • Only applicable to XLT models in 302A SuperCrew 4×2 configuration equipped with 2.7-liter V6 EcoBoost engine as well as Power, Navigation & Chrome/Sport packages
    • Finance: $1,500 bonus cash + 1.9 percent APR for 60 months
      • Applies to XL and XLT models
  • Los Angeles:
    • Discount: $6,500 total discount for XLT models
    • Finance: 1.9 percent APR for 60 months

Ford F-150 Discount February 2021

2021 Ford F-150 Incentives

Meanwhile, 2021 F-150 models receive up to $3,750 cash back rebate for XL STX or XLT models in the New York, Miami, and Detroit markets. Meanwhile, the Los Angeles market sees a slightly more generous $4,750 discount for XLT models only.

All incentives, including both 2020 and 2021 F-150 offers, will run thru March 31st, 2021. It’s also worth noting that Ford is continuing to exclude the F-150 Raptor from any offers, as well as F-150 models equipped with the 3.0L PowerStroke diesel engine.

Prospective buyers should note that the above is not a comprehensive list of every Ford discount available for the F-150 lineup, but rather samples for select markets. As such, we recommend checking with your local dealer to see exactly what Ford discount offers are available in your area.

Ford F-150 Pricing

For reference, here are the Ford F-150 trim levels and their corresponding MSRPs, including the destination charge and acquisition fee:

2020 F-150

  • XL – $30,090
  • XLT – $36,105
  • Lariat – $44,740
  • King Ranch – $54,980
  • Platinum – $56,865
  • Limited – $69,080
  • Raptor – $54,800 (not applicable to the aforementioned Ford discount offers)

2021 F-150

  • XL – $30,635
  • XLT – $36,745
  • Lariat – $47,035
  • King Ranch – $58,670
  • Platinum – $61,450
  • Limited – $73,165


  • Must take delivery from an authorized Ford dealer’s stock by March 31st, 2021, unless specified otherwise.
  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

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Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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