A couple of weeks ago, Ford and video game maker Psyonix announced that the two had paired up to create the Ford F-150 Rocket League Edition, a virtual version of America’s favorite pickup for the popular multiplayer video game, Rocket League. Now, gamers can score the virtual F-150, which comes equipped with goodies including rocket launchers, via Rocket League’s shop.
The Ford F-150 Rocket League Edition will be available as an in-game purchase from now through February 28th. The F-150 bundle also includes a chairman decal, two sets of F-150 wheels, F-150 Rocket League Edition engine audio, F-150 boost, and an F-150 player banner.
The F-150’s appearance in Rocket League continues Ford’s wider push into gaming after successful sponsorships with other titles, such as Forza. Ford worked collaboratively with Psyonix, a critically acclaimed video game developer, to create the truck. Ford also will produce commercial shorts narrated by actor Bryan Cranston aimed at gamers.
To create the F-150 Rocket League Edition, Ford’s F-150 design team collaborated with the designers at Psyonix, maker of Rocket League. The video game version of the pickup is based on the all-new 2021 Ford F-150 and features its signature C-clamp headlight design, rounded wheel arches, drop-down windows, and “F-150” stamped in the tailgate.
Along with the in-game vehicle, Ford will serve as presenting sponsor for this month’s Rocket League Championship Series Winter Majors, which include an arena full of billboards and a special F-150 that appears between matches to repair and ready the Rocket League pitch for play by repainting boundary lines and towing away damaged vehicles. Ford will sponsor the Ford + Rocket League Freestyle Invitational, a judged competition where select players show off their best in-game moves and tricks – with one lucky contestant winning a real 2021 Ford F-150.
The crossover between the real-world F-150 and the virtual reality of the Rocket League follows Ford’s collaboration in Europe between Team Fordzilla, the company’s e-sports team, and the gaming community there, which led to the creation of the P1 Project virtual race car in 2020.
Excitement levels on 💯 pic.twitter.com/FuswctT7Nw
— Ford Motor Company (@Ford) February 20, 2021