A couple of weeks ago, Ford and video game maker Psyonix announced that the two had paired up to create the Ford F-150 Rocket League Edition, a virtual version of America’s favorite pickup for the popular multiplayer video game, Rocket League. Now, gamers can score the virtual F-150, which comes equipped with goodies including rocket launchers, via Rocket League’s shop.
The Ford F-150 Rocket League Edition will be available as an in-game purchase from now through February 28th. The F-150 bundle also includes a chairman decal, two sets of F-150 wheels, F-150 Rocket League Edition engine audio, F-150 boost, and an F-150 player banner.
The F-150’s appearance in Rocket League continues Ford’s wider push into gaming after successful sponsorships with other titles, such as Forza. Ford worked collaboratively with Psyonix, a critically acclaimed video game developer, to create the truck. Ford also will produce commercial shorts narrated by actor Bryan Cranston aimed at gamers.
To create the F-150 Rocket League Edition, Ford’s F-150 design team collaborated with the designers at Psyonix, maker of Rocket League. The video game version of the pickup is based on the all-new 2021 Ford F-150 and features its signature C-clamp headlight design, rounded wheel arches, drop-down windows, and “F-150” stamped in the tailgate.
Along with the in-game vehicle, Ford will serve as presenting sponsor for this month’s Rocket League Championship Series Winter Majors, which include an arena full of billboards and a special F-150 that appears between matches to repair and ready the Rocket League pitch for play by repainting boundary lines and towing away damaged vehicles. Ford will sponsor the Ford + Rocket League Freestyle Invitational, a judged competition where select players show off their best in-game moves and tricks – with one lucky contestant winning a real 2021 Ford F-150.
The crossover between the real-world F-150 and the virtual reality of the Rocket League follows Ford’s collaboration in Europe between Team Fordzilla, the company’s e-sports team, and the gaming community there, which led to the creation of the P1 Project virtual race car in 2020.
Update: The #FordF150 RLE is NOW available in @RocketLeague.
Excitement levels on 💯 pic.twitter.com/FuswctT7Nw
— Ford Motor Company (@Ford) February 20, 2021
The Rocket League Championship Series Winter Majors Driven by Ford continues every weekend in February and can be viewed on both Rocket League’s Twitch and YouTube channels.
We’ll have more on the 2021 F-150 and Ford’s big gaming push soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, and ongoing Ford news coverage.
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