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Ford Motor Company Mexico Sales Decrease 29 Percent In January 2021

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Ford Motor Company Mexico sales decreased 29 percent to 3,034 units in January 2021 compared to January 2020 results. Sales fell at both FoMoCo brands – the namesake Ford brand, as well as Lincoln.

Brand & Model Sales

Ford sales decreased 29 percent to 2,962 units:

Lincoln sales decreased 45 percent to 72 units:

Sales Results - January 2021 - Mexico - Ford

MODELJAN 2021 / JAN 2020JANUARY 2021JANUARY 2020
BRONCO SPORT* 20*
ECOSPORT-29.97% 229327
EDGE-79.25% 1153
ESCAPE-76.61% 69295
EXPEDITION-63.16% 2876
EXPLORER+106.25% 13264
F-SERIES-6.92% 821882
FIGO-51.24% 5521,132
FUSION-71.43% 828
MUSTANG-61.05% 3795
RANGER-5.52% 599634
TRANSIT-22.05% 456585
FORD TOTAL-29.00% 2,9624,172

Sales Results - January 2021 - Mexico - Lincoln

MODELJAN 2021 / JAN 2020JANUARY 2021JANUARY 2020
AVIATOR+41.67% 1712
CORSAIR* 20*
NAUTILUS-62.50% 924
NAVIGATOR-7.14% 2628
LINCOLN TOTAL-44.62% 72130

Sales Results - January 2021 - Mexico - FMC Totals

BRANDJAN 2021 / JAN 2020JANUARY 2021JANUARY 2020
FORD TOTAL-29.00% 2,9624,172
LINCOLN TOTAL-44.62% 72130
FMC MEXICO TOTAL-29.47% 3,0344,302

The Ford Authority Take

For the thirteenth consecutive month, Ford Motor Company Mexico sales decreased in a not-insignificant fashion in January. As such, the automaker starts the new year by deepening its negative performance in the Latin country, where demand for cars has further weakened since the arrival of COVID-19.

As a consequence, during past month the vast majority of FoMoCo models in Mexico saw their sales drop – including the most popular Ford F-Series, Ranger and Figo. In contrast, the new Explorer and Lincoln Aviator were the only nameplates that managed to increase their deliveries on a year-over-year basis.

Additionally, the all-new Ford Bronco Sport recorded just 20 deliveries in its second full month on sale in Mexico, representing a dramatic decrease from the 129 copies sold in December 2020.

About The Numbers

Further Reading & Sales Reporting

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