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U.S. Ford Motor Company Sales Decreased 16 Percent In 2020 Calendar Year

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Ford Motor Company sales decreased by 16 percent to 2,044,744 units during the 2020 calendar year in the United States. Sales fell at both FoMoCo brands – the namesake Ford marque, as well as at the Lincoln luxury brand.

“The fourth quarter of 2020 represented an inflection point at Ford in our transition from cars to a much greater focus on iconic trucks, SUVs and electric vehicles to better serve our customers,” said Vice President, Ford Sales U.S., Andrew Frick, in a statement. “We are well positioned to see the benefits of our focused efforts throughout 2021,” he added.

The results were negatively impacted by the COVID-19 pandemic, which sapped FoMoCo of at least two months of production during the entire year.

FoMoCo Sales Notes – U.S. – 2020 Calendar Year

  • Total Ford Motor Company sales during 2020 calendar year decreased 16 percent to 2,044,744 units
    • Ford did not provide any information on retail vs. fleet deliveries, a significant and notable departure from the way it reported previously (on a monthly basis)
  • Ford F-Series sales totaled 787,422 in 2020, making it America’s best-selling pickup for the 44th consecutive year.
  • Ford Explorer lays claim to America’s best-selling mid-size SUV on sales of 226,217 vehicles. Explorer represents one of the few vehicles to increase its sales in 2020, with a reported gain of 20.9 percent.
  • Mustang sales totaled 61,090 in the 2020 year, marking its sixth straight year as America’s best-selling sports car.
  • Retail sales of Lincoln utilities increased 5.3 percent, making 2020 Lincoln’s best retail SUV sales performance in 17 years. Lincoln retail SUV share increased 0.4 percentage points to 6.7 percent.
  • Ford did not provide inventory or SAAR information, representing a notable change in the details provided by Ford for its sales reporting.

FoMoCo Sales By Vehicle Type – U.S. – 2020 Calendar Year

  • Car sales fell 40 percent to 183,064 units as FoMoCo discontinued all of its cars except for the Mustang and GT
  • Utility sales (CUVs and SUVs) fell 7.25 percent to 744,406 units
    • Crossover sales fell 6.6 percent to 651,316 units
    • SUV sales fell 11.4 percent to 93,090 units; the all-new Bronco should add substantial volume to these results when it launches later this year
  • Truck sales fell 10 percent to 898,944 units
    • Midsize truck sales (Ranger) increased 13 percent to 101,486 units
    • Full-size truck sales (F-150 and F-Series Super Duty) fell 12 percent to 787,422 units
    • Heavy Truck sales (F-650, F-750) fell 39 percent to 10,036 units
  • Ford van sales decreased 15 percent to 203,153 units
    • Compact van sales (Transit Connect) fell 17 percent to 34,596 units
    • Full-size van sales (Transit) fell 14.5 percent to 131,556 units; Ford Transit has been America’s best-selling commercial van since its first full year of sales in 2015.
    • Full-size cutaway van sales (E-Series) fell 18 percent to 37,001 units
  • Electric vehicles sales totaled three units as the all-new Mustang Mach-E began arriving at dealer showrooms at the very end of the year.

FoMoCo Car Sales - United States - 2020 Calendar Year

MODEL YTD 20 / YTD 19 YTD 20 YTD 19 YTD 20 SHARE YTD 19 SHARE
FORD MUSTANG -15.73% 61,090 72,489 32% 22%
FORD GT -23.58% 175 229 0% 0%
FORD FIESTA -94.42% 3,354 60,148 2% 19%
FORD FUSION -33.35% 110,665 166,045 57% 51%
LINCOLN MKZ -29.38% 12,518 17,725 6% 5%
LINCOLN CONTINENTAL -20.10% 5,262 6,586 3% 2%
TOTAL -40.27% 193,064 323,222

FoMoCo Crossover Sales - United States - 2020 Calendar Year

MODEL YTD 20 / YTD 19 YTD 20 YTD 19 YTD 20 SHARE YTD 19 SHARE
FORD MUSTANG MACH-E * 3 0 0% 0%
FORD ECOSPORT -6.43% 60,545 64,708 9% 9%
FORD ESCAPE -26.05% 178,496 241,388 27% 35%
FORD EDGE -21.39% 108,886 138,515 17% 20%
FORD EXPLORER +20.93% 226,217 187,061 35% 27%
FORD BRONCO SPORT * 5,120 0 1% 0%
LINCOLN CORSAIR +1.60% 26,227 25,815 4% 4%
LINCOLN NAUTILUS -28.28% 22,742 31,711 3% 5%
LINCOLN AVIATOR +177.30% 23,080 8,323 4% 1%
TOTAL -6.62% 651,316 697,521

FoMoCo SUV Sales - United States - 2020 Calendar Year

MODEL YTD 20 / YTD 19 YTD 20 YTD 19 YTD 20 SHARE YTD 19 SHARE
FORD EXPEDITION -9.93% 77,838 86,422 84% 82%
LINCOLN NAVIGATOR -18.25% 15,252 18,656 16% 18%
TOTAL -11.41% 93,090 105,078

FoMoCo CUV + SUV Sales - United States - 2020 Calendar Year

MODEL YTD 20 / YTD 19 YTD 20 YTD 19 YTD 20 SHARE YTD 19 SHARE
FORD MUSTANG MACH-E * 3 0 0% 0%
FORD ECOSPORT -6.43% 60,545 64,708 8% 8%
FORD ESCAPE -26.05% 178,496 241,388 24% 30%
FORD EDGE -21.39% 108,886 138,515 15% 17%
FORD EXPLORER +20.93% 226,217 187,061 30% 23%
FORD BRONCO SPORT * 5,120 0 1% 0%
LINCOLN CORSAIR +1.60% 26,227 25,815 4% 3%
LINCOLN NAUTILUS -28.28% 22,742 31,711 3% 4%
LINCOLN AVIATOR +177.30% 23,080 8,323 3% 1%
FORD EXPEDITION -9.93% 77,838 86,422 10% 11%
LINCOLN NAVIGATOR -18.25% 15,252 18,656 2% 2%
TOTAL -7.25% 744,406 802,599

FoMoCo Truck Sales - United States - 2020 Calendar Year

MODEL YTD 20 / YTD 19 YTD 20 YTD 19 YTD 20 SHARE YTD 19 SHARE
FORD RANGER +13.30% 101,486 89,571 11% 9%
FORD F-SERIES -12.17% 787,422 896,526 88% 89%
FORD HEAVY TRUCKS -39.21% 10,036 16,510 1% 2%
TOTAL -10.34% 898,944 1,002,607

FoMoCo Van Sales - United States - 2020 Calendar Year

MODEL YTD 20 / YTD 19 YTD 20 YTD 19 YTD 20 SHARE YTD 19 SHARE
FORD TRANSIT CONNECT -16.83% 34,596 41,598 17% 17%
FORD TRANSIT -14.50% 131,556 153,868 65% 64%
FORD E-SERIES -17.89% 37,001 45,063 18% 19%
TOTAL -15.54% 203,153 240,529

FoMoCo EV Sales - United States - 2020 Calendar Year

MODEL YTD 20 / YTD 19 YTD 20 YTD 19
FORD MUSTANG MACH-E * 3 0
TOTAL * 3 0

Brand Sales – U.S. – 2020 Calendar Year

  • Ford sales decreased 16 percent to 1,939,334 units
  • Lincoln sales decreased 6 percent to 105,410 units

Sales Results - Q4 2020 - USA - Ford

MODELQ4 2020 / Q4 2019Q4 2020Q4 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
BRONCO SPORT* 5,120**5,120 0
E-SERIES-7.96% 11,81512,837-17.89%37,001 45,063
ECOSPORT-5.02% 13,34514,051-6.43%60,545 64,708
EDGE-14.88% 32,02437,621-21.39%108,886 138,515
ESCAPE-1.77% 46,74347,587-26.05%178,496 241,388
EXPEDITION+7.52% 26,09124,267-9.93%77,838 86,422
EXPLORER+28.71% 66,00851,284+20.93%226,217 187,061
F-SERIES-15.20% 198,388233,952-12.17%787,422 896,526
FIESTA-99.15% 627,315-94.42%3,354 60,148
FLEX-97.41% 1596,147-80.20%4,848 24,484
FUSION-37.76% 20,00132,137-33.35%110,665 166,045
GT-33.33% 2842-23.58%175 229
HEAVY TRUCKS+31.01% 4,1063,134-39.21%10,036 16,510
MUSTANG-21.44% 13,45317,124-15.73%61,090 72,489
MUSTANG MACH-E* 3**3 0
RANGER-17.88% 27,14833,059+13.30%101,486 89,571
TRANSIT+2.71% 37,88636,885-14.50%131,556 153,868
TRANSIT CONNECT-8.36% 9,35510,208-16.83%34,596 41,598
FORD TOTAL-9.99% 511,735568,507-16.06%1,939,334 2,310,494

Sales Results - Q4 2020 - USA - Lincoln

MODELQ4 2020 / Q4 2019Q4 2020Q4 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
AVIATOR+13.33% 7,2806,424+177.30%23,080 8,323
CONTINENTAL-24.66% 1,3901,845-20.10%5,262 6,586
CORSAIR+6.64% 8,0507,549+1.60%26,227 25,815
MKT-35.64% 177275-90.29%329 3,388
MKZ-41.54% 2,3854,080-29.38%12,518 17,725
NAUTILUS-13.42% 6,6907,727-28.28%22,742 31,711
NAVIGATOR-7.57% 5,0425,455-18.25%15,252 18,656
LINCOLN TOTAL-7.02% 31,01433,355-6.06%105,410 112,204

Sales Results - Q4 2020 - USA - FMC Totals

BRANDQ4 2020 / Q4 2019Q4 2020Q4 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
FORD TOTAL-9.99% 511,735568,507-16.06%1,939,334 2,310,494
LINCOLN TOTAL-7.02% 31,01433,355-6.06%105,410 112,204
FMC USA TOTAL-9.82% 542,749601,862-15.60%2,044,744 2,422,698

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Comments

  1. JOHN MAJDALANI

    Not only did their US sales decline 16% in 2020, in 2020 Toyota passed this poorly managed company in US sales, must be those sedans that Toyota knows how to make a profit on them versus this company’s inability to make profits on sedans even if they are made in a low wage country.

    Reply
  2. Chris D.

    Certainly, Toyota’s reputation for reliability greatly helps them sell their cars profitably. But they’re not burdened with $1k of per vehicle legacy costs either. Ford doesn’t have an endless cash supply, and they could be in trouble relatively quickly if we have another economic crash. Besides investments in electric and AI, they felt they needed to shift their remaining cash to vehicles that are a safe bet to produce a greater ROI than sedans will (Ranger/Bronco/Sport/Mav). I personally wish they built one sedan at least, but they’re in a tough spot.

    Reply
  3. tom

    How fast can Ford spin up new sedans if pickup trucks fall out of favor. 44% of its volume in in the F150 and Ranger. Seems very shortsighted to eliminate ALL sedans from the portfolio. I sure hope these Mach E sales pickup a bit, since we’ve committed to be all EV in the next decade. I’d be embarrassed to report only three sales!
    I think the market will decide otherwise. You must get government brownie points for saying you are going green.

    Reply
    1. Lee Glidewell

      16% decline in sales huh? Y’all keep pushing battery this and electric that, the sales will decline a heck of a lot further.
      How did kissing Biden’s backside work out for y’all?
      Careful FoMoCo, y’all are becoming the best joke of the 21st century.

      Reply
      1. JOHN MAJDALANI

        You want to see fully electric vehicle market disappear, simply don’t buy them.

        Reply
  4. Rob R

    Ford makes money off used car sales (which are huge right now,) and is already making money on electronic infrastructure. They make money off of lots of other stuff, not just new lots.
    Ford already trimmed the fat, streamlined, acquired a ton of cash (which would have been more if not for the bond thing,) and reduced focus to a handful of vehicles.
    Ford has been working on self-driving tech since 2015, tho they were poorly managed until last year.
    Ford partners with Volkswagen, who partners with Microsoft. Ford just inked deal with Google.
    The vehicles they market have industry-leading demand.

    Reply

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