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U.S. Ford Motor Company Sales Decrease 8.1 Percent In January 2021

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Ford Motor Company sales decreased by 8.1 percent to 143,578 units during January 2021 in the United States. Sales decreased at both FoMoCo brands – Ford and Lincoln.

“January embodies the continued momentum we see for 2021, thanks to a new lineup of must-have products, including F-150, Bronco Sport, Mustang Mach-E and later this year – Bronco,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “We’re seeing customers and dealers excited about the new content and features we’re offering, and we look forward to delivering for them,” he added.

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FoMoCo Sales Notes – U.S. January 2021

Sale types:

  • Total Ford Motor Company sales during January 2021 decreased 8 percent to 143,578 units
    • Ford did not provide a break-out of retail vs. fleet deliveries, but did state that January retail sales outpaced the estimated overall retail industry by four percentage points on strong truck and SUV Sales.
  • The F-Series sales total 55,276 pickups in January 2021, while expanding its retail share of segment.
    • Building on 44 straight years of sales leadership – the new F-150 – just two months into launch – is turning at a record pace of just 13 days while posting a retail sales increase of 6.4 percent. Super Duty retail sales were up 17 percent for the month
    • F-Series began the year as America’s best-selling truck outselling all competitors again in January.
  • Ford January total truck sales including pickups and vans posted their best January retail sales start since 2008. Based on total sales, Ford began the year as America’s number one seller of trucks.
  • Ford brand SUVs posted a new record retail sales start in January thanks to the launch of the all-new Bronco Sport and continued strong performance of America’s best-selling mid-size SUV (Explorer)
    • Bronco Sport sales totaled 8,050 as it continues to ramp up while turning on dealer lots in just 11 days.
    • Explorer posted its best retail sales start in 17 years.
  • Mustang retail sales increased 9.7 percent at the start of the year, helping expand Mustang’s retail share of the sports car segment to over 33 percent.
    • Mustangs equipped with the Premium Package were up 31.3 percent over last year
  • Lincoln SUVs provided best retail sales start to the year in 20 years
    • January Corsair retail sales represent a record start for Lincoln in the small premium SUV segment.
  • Ford ended January with 417,800 vehicles in inventory

Brand & Model Sales

Ford sales decreased 8.1 percent to 135,837 units:

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Lincoln sales decreased 12.2 percent to 7,741 units:

Ford Brand Sales - January 2021 - USA

ModelJanuary 2021 / January 2020January 2021January 2020
Bronco SportN/A8,0500
Heavy trucks+92.9%1,001519
Transit Connect-28.7%2,0152,828

Lincoln Sales - January 2021 - USA

ModelJanuary 2021 / January 2021January 2021January 2020

Ford Motor Company Sales - January 2021 - USA

BrandJanuary 2021 / January 2020January 2021January 2020

About The Numbers

  • All percent change figures compared to Ford Motor Company sales for January 2020, unless noted otherwise
  • In the Unites States, there were 24 selling days in January 2021 and 25 selling days in January 2020

Further Reading & Sales Reporting

  • Ford Motor Company news
  • Running Ford Motor Company sales numbers
  • Ford Motor Company Q1 2021 sales reports:
    • Ford Motor Company sales Q1 2021 U.S.A
      • Ford Motor Company sales January 2021 U.S.A. (this page)
        • Ford sales January 2021 U.S.A.
        • Lincoln sales January 2021 U.S.A.
      • Ford Motor Company sales February 2021 U.S.A.
        • Ford sales February 2021 U.S.A.
        • Lincoln sales February 2021 U.S.A.
      • Ford Motor Company sales March 2021 U.S.A.
        • Ford sales March 2021 U.S.A.
        • Lincoln sales March 2021 U.S.A.
    • Ford China sales Q1 2021
    • Ford Motor Company Canada sales Q1 2021
      • Ford Canada sales Q1 2021
      • Lincoln Canada sales Q1 2021
    • Ford Motor Company Argentina sales Q1 2021
    • Ford Motor Company Brazil sales Q1 2021
    • Ford Motor Company Korea sales Q1 2020
      • Ford Motor Company Korea sales January 2021
        • Ford Korea sales January 2021
        • Lincoln Korea sales January 2021
      • Ford Motor Company Korea sales February 2021
        • Ford Korea sales February 2021
        • Lincoln Korea sales February 2021
      • Ford Motor Company Korea sales March 2020
        • Ford Korea sales March 2020
        • Lincoln Korea sales March 2020
    • Ford Motor Company Mexico sales Q1 2020
      • Ford Motor Company Mexico sales January 2021
        • Ford Mexico sales January 2021
        • Lincoln Mexico sales January 2021
      • Ford Motor Company Mexico sales February 2021
        • Ford Mexico sales February 2021
        • Lincoln Mexico sales February 2021
      • Ford Motor Company Mexico sales March 2021
        • Ford Mexico sales March 2021
        • Lincoln Mexico sales March 2021
    • Ford Russia sales Q1 2021
      • Ford Russia sales January 2020
      • Ford Russia sales February 2020
      • Ford Russia sales March 2020

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Written by Deivis Centeno

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Leave a Reply
  1. What would happen if they updated, and sold Fusions? Maybe they would be the number one manufacturer in the USA. Hmm. Never going to buy an SUV or CUV. Toyota here I, dragging my feet, come.

    • I agree. Gas will be $3.50 by summer and it’s not coming back down. The 35-40 mpg vehicle will be in high demand and Ford ( GM/Chrysler) is gonna say “pay more for an SUV that gets 25 mpg! We got what you want!!”……We owned a 2016 Fusion SE. Base 2.5, but optioned nicely. 130k trouble free miles with exception of 2 recalls. Great riding and driving car. Nice looking. Wife is in an a foreign car now. Not everyone wants to pay more and get less mpg. Ford is stepping all over itself. Escape sales are down. Coincidentally it’s class competing new Bronco Sport took some of it’s sales. They will cut the Edge out soon, which is a shame, because it’s nice. Oh well, sit back and watch it all unfold. Toyota, Nissan, Mazda etc. are licking their chops watching gas go up almost daily.

  2. As Toyota is now number 2 in US auto sales, surpassing the company that does not know how to make a profit on sedans even if they are made in low wage countries, Lincoln is on a pace to sell fewer than 93,000 units in 2021, that’s around 12,400 fewer units than their dismal 2020 sales, its possible they might sell fewer units than their 2013 total of 81,694 units.

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