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U.S. Ford Motor Company Sales Decrease 8.1 Percent In January 2021

By Deivis Centeno

February 18, 2021 11:37 am

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Ford Motor Company sales decreased by 8.1 percent to 143,578 units during January 2021 in the United States. Sales decreased at both FoMoCo brands – Ford and Lincoln.

“January embodies the continued momentum we see for 2021, thanks to a new lineup of must-have products, including F-150, Bronco Sport, Mustang Mach-E and later this year – Bronco,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “We’re seeing customers and dealers excited about the new content and features we’re offering, and we look forward to delivering for them,” he added.

FoMoCo Sales Notes – U.S. January 2021

Sale types:

  • Total Ford Motor Company sales during January 2021 decreased 8 percent to 143,578 units
    • Ford did not provide a break-out of retail vs. fleet deliveries, but did state that January retail sales outpaced the estimated overall retail industry by four percentage points on strong truck and SUV Sales.
  • The F-Series sales total 55,276 pickups in January 2021, while expanding its retail share of segment.
    • Building on 44 straight years of sales leadership – the new F-150 – just two months into launch – is turning at a record pace of just 13 days while posting a retail sales increase of 6.4 percent. Super Duty retail sales were up 17 percent for the month
    • F-Series began the year as America’s best-selling truck outselling all competitors again in January.
  • Ford January total truck sales including pickups and vans posted their best January retail sales start since 2008. Based on total sales, Ford began the year as America’s number one seller of trucks.
  • Ford brand SUVs posted a new record retail sales start in January thanks to the launch of the all-new Bronco Sport and continued strong performance of America’s best-selling mid-size SUV (Explorer)
    • Bronco Sport sales totaled 8,050 as it continues to ramp up while turning on dealer lots in just 11 days.
    • Explorer posted its best retail sales start in 17 years.
  • Mustang retail sales increased 9.7 percent at the start of the year, helping expand Mustang’s retail share of the sports car segment to over 33 percent.
    • Mustangs equipped with the Premium Package were up 31.3 percent over last year
  • Lincoln SUVs provided best retail sales start to the year in 20 years
    • January Corsair retail sales represent a record start for Lincoln in the small premium SUV segment.
  • Ford ended January with 417,800 vehicles in inventory

Brand & Model Sales

Ford sales decreased 8.1 percent to 135,837 units:

Lincoln sales decreased 12.2 percent to 7,741 units:

Sales Results - January 2021 - USA - Ford

MODELJAN 2021 / JAN 2020JANUARY 2021JANUARY 2020
BRONCO SPORT* 8,050*
E-SERIES-0.07% 3,0363,038
ECOSPORT+2.79% 4,3824,263
EDGE-5.94% 6,8377,269
ESCAPE-20.83% 11,19014,134
EXPEDITION-22.84% 5,1096,621
EXPLORER+11.07% 18,09516,291
F-SERIES-5.53% 55,27658,510
FUSION-73.97% 2,67710,284
GT-61.11% 718
HEAVY TRUCKS+92.87% 1,001519
MUSTANG-2.44% 4,3244,432
MUSTANG MACH-E* 238*
RANGER+1.48% 6,1026,013
TRANSIT-32.54% 7,49811,114
TRANSIT CONNECT-28.75% 2,0152,828
FORD TOTAL-8.06% 135,837147,745

Sales Results - January 2021 - USA - Lincoln

MODELJAN 2021 / JAN 2020JANUARY 2021JANUARY 2020
AVIATOR-9.39% 1,9392,140
CONTINENTAL-51.39% 263541
CORSAIR+7.28% 2,0191,882
MKZ-64.38% 4251,193
NAUTILUS-1.14% 1,7401,760
NAVIGATOR+8.66% 1,3551,247
LINCOLN TOTAL-12.18% 7,7418,815

Sales Results - January 2021 - USA - FMC Totals

BRANDJAN 2021 / JAN 2020JANUARY 2021JANUARY 2020
FORD TOTAL-8.06% 135,837147,745
LINCOLN TOTAL-12.18% 7,7418,815
FMC USA TOTAL-8.29% 143,578156,560

About The Numbers

  • All percent change figures compared to Ford Motor Company sales for January 2020, unless noted otherwise
  • In the Unites States, there were 24 selling days in January 2021 and 25 selling days in January 2020

Further Reading & Sales Reporting

By Deivis Centeno

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Comments

  1. Michael G

    What would happen if they updated, and sold Fusions? Maybe they would be the number one manufacturer in the USA. Hmm. Never going to buy an SUV or CUV. Toyota here I, dragging my feet, come.

    Reply
    1. 2.7EcoBoost

      I agree. Gas will be $3.50 by summer and it’s not coming back down. The 35-40 mpg vehicle will be in high demand and Ford ( GM/Chrysler) is gonna say “pay more for an SUV that gets 25 mpg! We got what you want!!”……We owned a 2016 Fusion SE. Base 2.5, but optioned nicely. 130k trouble free miles with exception of 2 recalls. Great riding and driving car. Nice looking. Wife is in an a foreign car now. Not everyone wants to pay more and get less mpg. Ford is stepping all over itself. Escape sales are down. Coincidentally it’s class competing new Bronco Sport took some of it’s sales. They will cut the Edge out soon, which is a shame, because it’s nice. Oh well, sit back and watch it all unfold. Toyota, Nissan, Mazda etc. are licking their chops watching gas go up almost daily.

      Reply
  2. JOHN MAJDALANI

    As Toyota is now number 2 in US auto sales, surpassing the company that does not know how to make a profit on sedans even if they are made in low wage countries, Lincoln is on a pace to sell fewer than 93,000 units in 2021, that’s around 12,400 fewer units than their dismal 2020 sales, its possible they might sell fewer units than their 2013 total of 81,694 units.

    Reply

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