Ford Authority

Ford Mustang Sales Trail Challenger, Outpace Camaro In Q4 2020

Ford Mustang sales decreased in the United States, Mexico, and South Korea while increasing in Brazil during the fourth quarter of 2020.

Ford Mustang Sales - Q4 2020 - United States

In the United States, Ford Mustang deliveries totaled 13,453 units in Q4 2020, a decrease of about 21 percent compared to 17,124 units sold in Q4 2019.

During the complete 2020 calendar year, Mustang sales decreased about 16 percent to 61,090 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
MUSTANG -21.44% 13,453 17,124 -15.73% 61,090 72,489

Ford Mustang Sales - Q4 2020 - Canada

In Canada, Ford Mustang deliveries totaled 680 units in Q4 2020.

During the complete 2020 calendar year, Mustang sales totaled 4,636 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
MUSTANG * 680 * * 4,636 0

Ford Mustang Sales - Q4 2020 - South Korea

In South Korea, Ford Mustang deliveries totaled 85 units in Q4 2020, a decrease of about 65 percent compared to 241 units sold in Q4 2019.

During the complete 2020 calendar year, Mustang sales decreased about 31 percent to 692 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
MUSTANG -64.73% 85 241 -31.01% 692 1,003

Ford Mustang Sales - Q4 2020 - Mexico

In Mexico, Ford Mustang deliveries totaled 126 units in Q4 2020, a decrease of about 64 percent compared to 354 units sold in Q4 2019.

During the complete 2020 calendar year, Mustang sales decreased about 52 percent to 648 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
MUSTANG -64.41% 126 354 -52.46% 648 1,363

Ford Mustang Sales - Q4 2020 - Brazil

In Brazil, Ford Mustang deliveries totaled 86 units in Q4 2020, an increase of about 21 percent compared to 71 units sold in Q4 2019.

During the complete 2020 calendar year, Mustang sales decreased about 9 percent to 350 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
MUSTANG +21.13% 86 71 -8.85% 350 384

Ford Mustang Sales - Q4 2020 - Argentina

In Argentina, Ford Mustang deliveries totaled 2 units in Q4 2020, flat compared to 2 units sold in Q4 2019.

During the complete 2020 calendar year, Mustang sales were flat at 0 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
MUSTANG 0.00% 2 2 * 0 0

Competitive Sales Comparison

The 21 percent decrease in U.S. Ford Mustang sales during the fourth quarter of 2020 keeps Ford’s pony car in second place in its segment by sales volume, directly behind the Dodge Challenger but ahead of the Chevy Camaro. Challenger sales were up 2 percent, making it the only model within the set to post an increase. Meanwhile, Camaro sales slid 32 percent, a more severe decline than the Mustang’s 21 percent.

Sales Numbers - Two-Door Muscle Cars - Q4 2020 - USA

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
DODGE CHALLENGER +2.15% 14,605 14,298 41% 33% -13.18% 52,955 60,997
FORD MUSTANG -21.44% 13,453 17,124 38% 40% -15.73% 61,090 72,489
CHEVROLET CAMARO -34.21% 7,549 11,474 21% 27% -38.31% 29,775 48,265
TOTAL -16.99% 35,607 42,896 -20.87% 143,820 181,751

Being the segment’s best-seller, the Challenger also had the highest segment share of 41 percent. By comparison, the Mustang took 38 percent, and the Camaro accounted for 21 percent. Only the Dodge product saw an uptick in segment share as the Mustang’s share slid two percentage points.

The two-door muscle car segment contracted an average of 17 percent to 35,607 units, meaning that Mustang sales underperformed the segment average.

For reference, we are providing sales results for the expanded two-door, mainstream sports car segment below.

Sales Numbers - Mainstream Two-Door Sports Cars - Q4 2020 - USA

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
DODGE CHALLENGER +2.15% 14,605 14,298 37% 31% -13.18% 52,955 60,997
FORD MUSTANG -21.44% 13,453 17,124 34% 37% -15.73% 61,090 72,489
CHEVROLET CAMARO -34.21% 7,549 11,474 19% 25% -38.31% 29,775 48,265
MAZDA MX-5 MIATA +53.71% 2,155 1,402 5% 3% +13.59% 8,807 7,753
SUBARU BRZ +45.53% 521 358 1% 1% -2.87% 2,267 2,334
TOYOTA 86 -42.34% 508 881 1% 2% -27.13% 2,476 3,398
FIAT 124 SPIDER -24.18% 326 430 1% 1% -35.29% 1,711 2,644
NISSAN 370Z -74.58% 135 531 0% 1% -18.04% 1,954 2,384
TOTAL -15.58% 39,252 46,498 -19.59% 161,035 200,264

The Ford Authority Take

Ford Mustang sales dominated the segment during the COVID-19-ridden Q2 2020, however, as Ford Authority predicted The Blue Oval’s pony car slipped to second place during the third quarter, and maintained this position during the final quarter of the year.

We expect sales to start picking back up in 2021, when Ford’s pony gains a new variant in the form of the 2021 Mustang Mach 1, which will indirectly replace the Bullitt and Shelby GT350. As reported by Ford Authority, the very first units of the Mach 1 began shipping to dealers this week from the Ford Flat Rock plant.

About The Numbers

  • All percent change figures compared to Ford Mustang sales in Q4 2019, except if noted
  • There were 78 selling days for Q4 2020 and 77 selling days for Q4 2019
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales

More Information & Sales Reporting

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Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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  1. FPVfan

    Ford is a company that truly baffles me. Out of the big American three Ford is truly the company that I don’t understand at all. Now I would never call myself an expert on the business end of things so I don’t know all of the ins and outs when it comes to certain things that big auto industries do, but i understand profits and losses and some of that stuff. Now, I’m watching both Ford and my other favorite automaker FCA as they’ve been doing stuff over the past several years. Now, FCA may have an advantage of sorts by still have four major groups under their belt so they key things separate while Ford only has two. I’ve watched as Dodge culled it’s lineup down to the Charger, Challenger & Durango, while Chrysler kept the 300 & the minivans, and Jeep and Ram did their thing. All of that has worked well for them and they sell alot of V8 muscle cars day in and day out. But then in the other hand we have FOMOCO with Ford and Lincoln. The problem with Ford is not that they make bad cars (which they’re cars aren’t always great but not bad) the problem is, their cars are mostly boring. The sad part is, they don’t have to be. Sedans still sell, but they have to be right and Dodge has figured out how to do that. Ford has all of these goofy SUVs and that dumb Mach E and honestly nothing really exciting in their lineup. With Ford’s CD6 platform and Ford’s Ecoboost portfolio (and Barra Portfolio which should be merged together), there is no reason why Ford should be trailing anyone at all. There is no reason why we shouldn’t have three Ford vehicles to match the Challenger, Charger and Durango. There is no reason Lincoln should not have vehicles to match the CT4-V Blackwing, the CT5-V Blacking, the Jeep Trackhawk, the Jeep Wrangler and the upcoming Jeep Wagoneer/Grand Wagoneer. Or the GMC Denali line. There’s also no reason for any of them to have a V8 either. If Ford can pull 494hp/630tq from a hybrid 3.0L V6, or 485/540tq from a 3.5L Ecoboost V6 or 435hp from an old school Barra Inline-6 Turbo, then why do we need V8s? If Ford can pull 1400hp/1100tq from an electric setup, why do we need diesels? While yes I’m referring to the Cobra-jet 1400E race car, the point is Ford as figured out ways to build high horsepower & torque numbers without big engines. People say V8 engines are for sound but Ford had the great sounding Barra 325T I-6T and the aggressive sounding and high performing Duratec 2.5L I-5 Turbo and even the 3.7L Cyclone with the right exhaust sounded pretty amazing. Ford is talking about turning the mustang into a family of vehicles when the better idea would have been to let go of the Mustang and have the Falcon/Fairmont be the world performance car seeing that it was already Ford’s Global performance car in the first place. The Falcon was the car that gave birth to the mustang and the Falcon (in America) was offered in several body styles which would have made more sense to have it birth the electric performance car since the Falcon was offered in a wagon form. Not only that, it would have covered the Mustang, the Mondeo/Fusion, the Edge, the MAch E and the new Maverick and it would have made the fan base, even the mustang fan base, alot happier. One name, several vehicles, no V8s and a smoother transition into the electric game and it would have given room for an electric performance sedan to compete with Tesla, Porsche and Audi just at a lower price point. On the Lincoln side of things you could have brought back the Zephyr family of vehicles and I’m not talking about that fusion based thing, I’m talking the old V12 hot rod vehicle (minus the V12 engine). High performance Ecoboost hybrids and all wheel drive would have been perfect to run up against the Cadillac Blackwing cars with a Zephyr LSC coupe and a Zephyr LSE sedan. The Falcon family would have still left room at Ford to have the Explorer with better engines and styling and the Bronco family of vehicles and the Ranger. Another thing would be to bring the Vingale package over to the states and offer it like GMC does with the Denali packages. Like I’ve said before a lineup like this plus converting all fleet vehicles to electric would seriously reduce the size of Ford’s carbon footprint around the world and increase profitability

    1. J

      A quick response is fca is in serious trouble. You claim they figured out selling sedans and v8s but the truth is the company was losing a lot of money buying carbon credits from Tesla to comply with emission laws. Also, fca had way more than 4 brands, you forgot about the Italian side….fiat, Alfa Romeo, madasarti and so on. Now they have even more brands on the French side.
      The complaint about fords eccoboost is just dumb. For example, the 2.3 in the ranger is widely recognized as a great engine for the segment, but snobs prefer a v6 would talk bad about it. From a business point of view, yea ford knows what it’s doing. It’s why they ate fca’s lunch.

  2. FPVfan

    The short version of the above, Ford could do so much better than what they’re currently doing.

    1. Mark L Bedel

      Every company can do better than they currently are? When compared to FCA, from a quality standpoint, I agree that FCA is in way more trouble than Ford. Can Ford do better in this area? For sure. But FCA has much more ground to make here.

  3. GeorgeS

    Any sales figure for 2020 needs an asterisk and probably 2021 numbers as well. This pandemic has thrown a tilt in the economy and it maybe years before the economists can come up with a number on the damage to the economy. What these sales numbers need is the average retail priced paid.

  4. Bruce Holberg

    In looking at the figures for the entire year 2020, Mustang outsells both the Challenger and the Camaro. Why isn’t that the headline? Still, it’s amazing how much life is left in the relatively old Challenger. I agree with GeorgeS…2020 was a bizarre year.

  5. jbbooky

    I bought my 2017 first Mustang, because of the impending demise of the 3.7 and with a Rousch axle back sounds amazing. Also, prefer the original s550 looks, but that is subjective. I do realize Ford’s rationale for dropping the v6, but it is still a shame.

  6. Mark

    Ford is $148 billion in debt. Look it up. The American automotive industry is finished. The conversion to the red-hot electric market – representing 1.8 percent of annual sales – finally killed them.

    1. Mark L Bedel

      Mmm, seems folks have been saying this since the ’70’s….they’re still here….

    2. J

      Please learn how to read. Ford, according to Barron’s has 150 billion in debt. However, 130 of it comes from Ford credit, which acts like a bank. Ford not only makes money from selling ford and Lincoln, but takes in a nice profit from their credit dept. in fact, according to Barron’s, ford credit assets would make it a top 20 bank in the world. Again, a little DD before you spew nonsense.

  7. tomS

    The Challenger is an overweight, low-tech, outdated platform, with no convertible option. When gas prices rise again, sales will drop. Mustang will always be popular, and I for one, have no interest in an electric car until there is no other alternative. But there is a high-performance, electric Mustang for anyone who wants one. What does FCA have?

  8. GaryM

    Ford has an excellent product line. It’s the marketing department that needs an overhaul.

    Electric powered vehicles are definitely the future. But the Mustang Mach E nameplate is like producing a Shelby Cobra as a Station-wagon. Come on Ford people get real. If it isn’t going to be designed as a performance sports car as originally intended, let it go. Call it what it is…something different.

    It is very interesting to read about manufacturers thoughts of the future. Ford is coming out NEXT year with a new Raptor to compete with the current TRX. Dodge has it figured out by being progressive in what the consumer wants now and the industry is trying to catch up. I’m not a Chrysler fan (or whatever they call the company this week) but they have been very successful in marketing some of their products.

    It was also interesting to note that Camaro was 3rd in sales behind 2nd place Mustang and 1st place Challenger. Do you suppose the news that Camaro will be discontinued soon has anything to do with last place? How in the world can Challenger be ahead of the global icon, Mustang. Marketing my friend. Sell performance, not the cheap interior/exterior.

    Look at the Continental. Perhaps one of the finest motorcars ever produced. Scrapped. Poor marketing equals poor sales.

    And, how about the new GM logo, gm. Biggest bonehead decision ever.

    Ford Authority is always asking for comments and thoughts for their column and these are just a couple that come to mind after reading their articles.


  9. Julie

    LOVE my challenger AWD!!! It’s one of the safest nicest cars I’ve driven. I’ve owned Shelby GT500,mustang Hipo, camaro iroc and z28. All great cars. This is the first decent car I can drive all year in northeast. Gas mileage is in mid to hi 20s. With a low carbon footprint due to updated emissions. I a glad to hear they are catching on in sales. Regarding electric cars. They have a long way to go still to be attractive to everyone. Charging time for one. Who wants to fuel up their caddy for 5 hours on a highway? Diesels still have a place. Try hauling a 4 horse rig with gas engine nevermind an electric truck??? Forget it if it gets stuck. I am behind green but it needs to evolve. It’s going to take time. Personally, I am old school and love to hear the exhaust roar and rear end gears grab….

  10. Me

    LOL every time they call the Challenger and Charger “American muscle”..Uhh, they’re assembled in Canada.

    Btw, a 2020 Escape SEL with 2.0 is faster 0-60 than a Challenger

  11. Gary.

    Someone help me please! It’s look like the mustang out sold the other guys but yet the arcitcial states they slid to No. 2 ? But I would love to see AWD in the next mustang but not grow fat . It’s my opinion you either want a fast GOOD handling car Mustang/Camaro or just a fast car that other guy.☺

  12. Jukka Häyrinen

    Why no Ford of Europe figures?


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