Ford Taiwan sales have been on fire for some time now, first setting a new record last November with market share growth of 60 percent. Ford Taiwan sales then jumped an impressive 40 percent in 2020, fueled by models like the Ford Focus and Ford Kuga, while the automaker also recently launched the Ford Focus Active in the country as well. Now, January sales results are in, and it seems that Ford Taiwan has extended its hot streak into the new year.
Ford Taiwan sold a total of 3,505 new vehicles in the first month of the year, with a market share of 6.8 percent and the third-highest sales record in the entire market. The Ford Focus set its own record with more than 1,700 sold in January. The Focus Active proved to be a hot item as well, as Ford moved 1,500 units in its first month on sale in Taiwan.
The only thing slowing down Focus sales is the global shortage of automotive chips, which is affecting Ford plants around the world, including Taiwan’s Ford Liuhe plant, which is also facing the challenge of limited availability of new cars.
As a result, buyers of some Ford Focus models in the Taiwan market are facing extended waiting periods. Ford Liuhe Motors has also launched emergency measures to actively respond to the shortage of new cars, and consumers are advised to confirm early orders for new cars to facilitate production scheduling and prioritized delivery.
To help soften the blow of these extended waiting times, Ford is providing owners who have completed a new Focus or Focus Active order before February 28th, 2021, who must wait more than three months from the date of the order signing to the date the car is licensed, with a six-year factory warranty.