Ford Authority

Ford Uses Mustang Mach-E To Diss GM’s Super Bowl LV Ad Ft. Will Ferrell

It’s nearly time for the most popular sporting event in America – the Super Bowl. As such, companies have already released some of the ads that will appear during the big game. Ford’s cross-town rival, General Motors, recently released one of its spots, and it has understandably gone viral, as it stars former Saturday Night Live star Will Ferrell as he attempts to dunk on Norway’s EV ambitions. In reality, it was Ford that successfully dunked on its cross-town rival, as the automaker took to Twitter to helpfully point out that the Mustang Mach-E arrived in the European country about two months ago – long before anything from GM will get there.

The 90-second ad chronicles Will Ferrell’s failed attempt to passively aggressively get back at Norway for being far more invested into EVs than America. In the ad, he recruits fellow comedians Kenan Thompson and Awkwafina to partake in the shenanigans, who use a 2022 GMC Hummer EV to drive while in Finland, which is definitely not part of Norway. Ferrell accompanies his Cadillac Lyriq to Sweden, accidentally having the EV shipped there instead of the country he originally intended to pillory. Overall, it’s a clever way for GM to advertise the upcoming range of EVs, which will be powered by the GM Ultium Battery Technology, a scalable EV battery architecture.

That said, the GMC Hummer EV isn’t slated to arrive until later this year, and the Cadillac Lyriq doesn’t come out until early 2022. Ford skillfully pointed out this fact on Twitter, where it debuted a quick 20 second ad showing the Mustang Mach-E fleet delivering Ferrell’s “prank” pizzas all over the country, including to the Norwegian Parliament Building. Surprisingly, the head of the Norwegian government, Prime Minister Erna Solberg, chimed in as well, throwing roughly the same amount of shade at GM as Ford did, although she was a bit more hands on with her pizza-themed retort.

The Mustang Mach-E is already quite popular in Norway, having already attracted 4,000 buyers in the country – a high number considering it only arrived there in late 2020. Meanwhile, the soonest the aforementioned GM models from GMC/Hummer and Cadillac will launch will be later this year. Incidentally, GM has yet to announce any launch plans for Norway.

We’ll have more on Ford’s EV efforts and GM’s fumbles soon, so subscribe to Ford Authority for the latest Ford Mustang Mach-E news and continuous Ford news coverage.

Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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  1. JimL

    That GM ad is embarrassingly bad.

  2. Raptor62SVT

    GM…Garbage Machine at it again…they have been disingenuous in their advertising since I’ve been alive…..they need to bring back howdy doody long and bad mouth and mock the ford pickup tail gate step…just to come out with their own couple of years later…GM always behind…bunch of losers.

  3. Mick1

    See the USA in your Chevrolet. Doris Day. Now your singing.

  4. Mark

    Why is GM even advertising if they don’t even have a working prototype? They should’ve had it at least working before they unveiled it last year and started to advertise it at last super bowl. They’re just wasting money especially since you can’t buy it for almost 2 years and the bolt just sucks. Not to mention that the ads kinda xenophobic towards the Norwegians who really did nothing except not buy GM’s crappy little EV. Honestly, are they trying to hurt their sales in the largest EV market? Not to mention that they probably spent millions on the ad.

  5. Brett Haring

    My only Chevy was a used ’68 Impala. Ditched my GM stock in ’82. Drove a loaner 4 miles before I returned it for a Toyota Echo in ’05.


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