It’s no secret that the Ford Mustang Mach-E has had to overcome a tremendous number of obstacles, including winning over EV detractors and hardcore Ford Mustang fans. But in the new Mustang Mach-E v. Everything ad campaign, a series of five short films pit the electric crossover against the forces of gravity, lightning, a racing pit crew, DNA, and even a rocket in an effort to shatter every misconception customers might have about electric vehicles.
“Mustang has always been disruptive, and the all-new all-electric Mustang is no different,” said Suzy Deering, chief marketing officer, Ford Motor Company. “We needed a campaign that brought the spirit of Mustang to life in the most compelling, entertaining way possible. And Mustang Mach-E v. Everything does just that.”
The Mustang Mach-E v. Everything name came about in part because of a rise in how customers are searching online. Automotive comparison searches using “versus” have gone up – specifically around electric vehicles – by 64 percent in the past year.
The campaign was developed by creative collaborator BBDO NY and 1stAveMachine directors, Aaron Duffy and Bob Partington, who are known for their technical approach to filmmaking.
In the first film – Mustang Mach-E v. Gravity – the torque in the 2021 Ford Mustang Mach-E is powerful. But is it powerful enough to challenge the laws of gravity? See how the electric pony’s off-the-line performance fares against a falling chandelier.
In Mach-E v. Rocket Science, the range of the Mach-E is impressive – but what does an impressive range look like? A 12-foot rocket helps visualize the EPA-estimated 300-mile range of the Mach-E Premium model with its available extended-range battery and rear-wheel drive.
In Mustang Mach-E v. Pit Crew, over-the-air update capabilities allow the Mach-E to update from almost anywhere. But can they compete with a mobile pit crew harnessed to the bed of a truck? Only one way to find out.
In Mach-E v. Lightning, the Mach-E can be charged super-fast, but can it beat the charge of lightning generated from a 12-foot Tesla coil? Find out when the Mach-E’s impressive DC fast-charging capability goes head-to-head with lightning.
In Mustang Mach-E v. DNA, the Mach-E is capable of learning the behaviors and adapting to the preferences of individual drivers. But is it smart enough to tell the difference between identical ones? See what happens when the personalized technology in Mach-E takes on twins.
The new Mustang Mach-E v. Everything ad campaign goes live on Ford.com and YouTube today, and makes its network debut Sunday, a few days ahead of National Battery Day.