While the 2021 Ford Bronco Sport comes equipped with Ford Co-Pilot360 as standard, opting for the upgraded Bronco Sport Co-Pilot360 Assist+ suite of driver-assist features costs an extra $795. However, sources familiar with the company’s product plans have revealed that the automaker will be raising the price of the Ford Co-Pilot360 Assist+ package by $100 effective April 1st.
The Bronco Sport Co-Pilot360 Assist+ package adds a host of driver assistance features to the new crossover, including Adaptive Cruise Control (ACC) with Stop-and-Go and Lane Centering, which employs advanced radar and camera technology, allowing the driver to set a cruising speed and distance from the vehicle ahead. The Bronco Sport then maintains that speed and distance while also allowing the vehicle to come to a complete stop when the vehicle ahead stops.
In addition to Lane Centering, which helps keep the Bronco Sport centered in between the lines, Intelligent ACC also includes speed sign recognition. Meanwhile, Evasive Steering Assist utilizes the same camera and radar sensor technology used by Pre-Collision Assist with Automatic Emergency Braking to help the driver maneuver around a vehicle in the event that braking alone will not prevent a collision.
Finally, the Bronco Sport Co-Pilot360 Assist+ package includes Navigation with SiriusXM Traffic and Travel Link with voice-activated touchscreen navigation and pinch-to-zoom capability. Traffic Plus and Travel Link provide detailed information on traffic, accidents, construction, road closures, fuel prices, parking movie theatre listings, sports scores and schedules, and more.
This isn’t the first time the Bronco Sport has seen a price increase. Shortly after the new crossover hit dealerships, Ford Authority reported that FoMoCo increased prices across every trim level. Then, this past February, the automaker once again raised the price of Big Bend, Outer Banks, and Badlands trims, along with a number of accessories and options.
Regardless of these price jumps, the Bronco Sport has remained a hot commodity, to the point where Ford recently changed its own rules and is allowing dealers to sell their demo models to help meet demand.