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2021 Ford Mustang Mach-E Is Stealing EV Market Share From Tesla

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The all-new 2021 Ford Mustang Mach-E got off to a bit of a rough start when FoMoCo issued a stop-ship on the electric crossover to address a quality issue back in January. However, the production and sales numbers from the first month of the year were encouraging, and now that February’s numbers are in, it’s clear that the Mach-E is already stealing EV market share from Tesla.

Ford sold 3,739 Mach-Es in its first full month of sales, 70 percent of which came from competitive brands and over 20 percent from California alone. Meanwhile, Tesla’s EV market share plunged from 81 percent to 69 percent, and the Mach-E accounted for nearly 100 percent of that loss. BEVs in general had a fantastic month as sales outgrew the total market by nearly 40 percent.

Tesla enjoyed a nominal sales increase of 5.4 percent, while the rest of the EV market jumped 104.9 percent. BEV penetration in February came in at 2.6 percent, up from 1.8 percent last year. However, it’s worth noting that Tesla still dominates the EV market, as it sold 21,550 units last month, versus 9,527 from all other automakers combined.

Regardless, the Ford Mustang Mach-E is certainly eating away at Tesla’s market share already, after just one full month of sales. Together with the Ford F-150 PowerBoost hybrid and Ford Escape and Ford Explorer hybrids, it also helped The Blue Oval set a new February record for electrified vehicle sales, with 9,267 total units sold, representing a 56.1 percent increase over last year.

The Mach-E also isn’t lasting long on dealer lots, turning in an average of four days last month. Its strong performance helped fuel a Ford Mustang sales increase of 30.7 percent from January, too. It’s clear that the Mach-E is attracting its fair share of shoppers, and we only expect these numbers to grow now that production of the new model is in full swing.

We’ll have more on the Mach-E very soon, so be sure and subscribe to Ford Authority for more Mustang Mach-E news and ongoing Ford news coverage.

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Written by Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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5 Comments

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  1. As the proud new owner of a Mustang Mach E, I can see why – it’s a terrific car! I would have chosen a Model Y based on the range advantage and superior (and dedicated) fast-charging infrastructure, but Tesla’s build quality is appalling. No way would I put up with being a glorified beta tester of a $50K+ automobile.

      • I have the standard range battery (long story) not the extended range. It’s not yet warm weather here in Michigan, so maximum range is about 160 miles on a full charge. I expect it will be about 190-200 once the temps climb above the 60s consistently.

  2. I sure hope ford doesn’t screw this one up! Once the bean counters are done I’m afraid it will go down hill.C’mon ford I’m counting on you…🙏

  3. I wish Ford would look southwards to Australia for the MachE along with the F150 and Explorer; Tesla is turning over some good sales by Aussie numbers, and is constantly adding more and more charging stations around the country As Ford supply other RHD markets I don’t see a reason to not ship them down under. Even with a limited range battery most buyers would get a week’s worth of running around between charges.

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