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First Production 2021 Ford Bronco Sells For $1.075 Million At Barrett-Jackson Scottsdale: Video

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As we reported earlier this year, the very first production 2021 Ford Bronco was all set to cross the block at Barrett-Jackson’s flagship Scottsdale auction on its very last day, in prime time, with all of the proceeds from the sale going to charity. And those who tuned in Saturday night were treated to one heck of a show, as the first production 2021 Ford Bronco – a two-door, Lightning Blue First Edition – sold for a whopping $1.075 million.

2021 Ford Bronco VIN #001 was one of nine first production vehicles sold at this year’s Scottsdale auction, which in total raised more than $5.8 million for charitable organizations. That lineup including the 2022 GMC Hummer EV, 2022 Cadillac CT4-V Blackwing, 2022 Cadillac CT5-V Blackwing, and 2021 Ford Mustang Mach 1. All of the proceeds from the sale of the first 2021 Ford Bronco will benefit the National Forest Foundation and Outward Bound, which are part of Ford’s Bronco Wild Fund.

“Barrett-Jackson and the collector car hobby really stepped up for charity in Scottsdale,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “We helped raise millions of dollars through the sale of nine charity vehicles, which included a record number of VIN 001 and first production models ever offered at auction. We’re grateful to our partners at Cadillac, Chevrolet, Dodge, Ford, and GMC chose to leverage the Barrett-Jackson stage and give collectors the opportunity to own a piece of history and also benefit critical organizations. I continue to be inspired by their commitment to supporting those who need our help the most.”

“The compassion of the collector car community is unbelievable,” said Steve Davis, president of Barrett-Jackson. “This week, we opened our hearts wider and dug deeper into our wallets to help raise money and awareness for the people and causes we all care so much about. We couldn’t be more thankful for the companies and bidders who stand with us to make our communities better for everyone.”

For everyone else that wasn’t lucky enough to land the first production model, Job 1 2021 Bronco production is currently scheduled to begin at the Ford Michigan Assembly Plant on May 3rd. However, early Bronco production for models that will be used as dealer demos and press vehicles is scheduled to begin on March 29th. As always, these dates are subject to change, especially in light of the global semiconductor chip shortage and COVID-19 related production issues.

We’ll have more on the Bronco very soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and 24/7 Ford news coverage.

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Written by Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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    • The Bronco i order with the Hard-top i never get. Webasto hard-top from Germany What a Joke. Same as Mustang E First Edition i order in 2020 Februari I not have received untill today

  1. Obviously, having lots of money 💰 to throw away doesn’t make y’all intelligent. For example, look at 99% of Congress and 100% of the ‘occupents’ of 1600 Pennsylvania Avenue.

  2. This was a charity fund raiser y’all….. that’s all! Giving generously to a good cause is a good thing. If you can’t stay on script, maybe just look at the pictures?

  3. My bet: The covid, the chip shortage, along with some other problem will cause the actual production broncos-delivered to customers, will not be in May. June or July will see some deliveries. The 2022 MY, will be where the bulk of deliveries are made. Those that put up $100 (fully refundable) to get a place in line, so they could order, will not see a 2021, but rather, a 2022. Expect a price increase, and changes in equipment offered etc. We shall see.
    Not to mention, we shall see very, very few Off Road, or out on the trails, for several years to come. Mall Crawler central.

      • You know what you’re talking about! It will be a long list, but we can start with the 4 bangers, and all thier known problems, now couple these with the chinese made 7speed (manual)……oooops.

  4. I totally agree with the “clown tires” comment. Few of these will see off road duty, just more truck/SUV crap clogging up the roads and parking spaces.

    Production starts in March; recalls by May.

  5. Excuse me, we know it’s for charity. It doesn’t change the fact it’s a stupid looking vehicle. That was a good point another commenter said about this monstrosity clogging up roads and parking lots.

    • I believe you have hit a true note: Mall Crawlers always look stupid, 20 coats of hand rubbed wax, and bottles of tire shine, on paint and tires that have never seen dirt!! The bronco, has some height to it, but they aren’t really very big, ford is thinking about bring out a full sized (F-150 type) Bronco, this will give them the little girls (goldie locks) bronco sport (BS), the mama bronco to start delivery sometime this year, and Papa bronco, TBA…..

  6. The Bronco i order with the Hard-top i never get. Webasto hard-top from Germany What a Joke. Same as Mustang E First Edition i order in 2020 Februari I not have received untill today

  7. The 35″ goodyear tires on that first edition are standard on the wild track as well. Other trims get 31/32″ tires.

    And for those that say these are hideous, I hope you don’t get nauseous when the120,000 converted preorders are built and hit the streets.

    Too many toxic Ford haters/trolls making accounts and commenting on this 3rd party Ford-focused infotainment web page. Take yourselves back to 8chan and Qanon. Your garbage adds no value here

    • Are the 120,000 “converted preorders” orders from the original person putting upt $100 (fully refundable) to get a place in line to order? Is this 120,000 actual orders? You know the kind where you put up a down payment and accept a financial obligation? Where is this figure coming from? If ford is able to deliver 120,000 (plus the other “pre-orders) in 2021you’d be correct in you assertion, “Hit the Streets”, I doubt we will see very many of them hitting the trails, or off road. If I’m correct, these tires are for show, you know, “the look” when picking up junior from soccer, or sitting in a mall, with the other mall crawlers.

  8. C’mon man. It’s bloated. Those clown tires look ridiculous. It looks like you’ll need a ladder to get in the driver’s seat. It’s a “novelty” vehicle.

    • Clog up the roads? Why would they clog any more than a yugo? Or, take up more of a parking spot than any other mall crawler? Where I doubt they’ll be “clogging” anything up, is out on the trails! These mall crawlers are not very big, the full sized (Papa Bear) Bronco ford is hinting at, you know the F150 type size, won’t clog up the parking sport any more than a F150, or F250, but it will be bigger, and maybe come with a V8!

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