Ford Argentina sales decreased 10 percent to 2,223 units in February 2021 compared to February 2020 results. The figures place Ford as the seventh best-selling automobile brand in Argentina, behind Toyota, Volkswagen, Fiat, Renault, Chevrolet and Peugeot.
Individual model sales performance was as follows:
- Ford EcoSport sales decreased 51.31 percent to 335 units
- Ford F-Series sales decreased 48.28 percent to 15 units
- Ford Fiesta sales decreased 94.87 percent to 2 units
- The vehicle has been discontinued
- Ford Focus sales decreased 100 percent to 0 units
- The vehicle has been discontinued
- Ford Ka sales decreased 56.83 percent to 357 units
- Ford Kuga sales increased 222.22 percent to 29 units
- Ford Mondeo sales decreased 76.47 percent to 8 units
- Ford Mustang sales decreased 100 percent to 0 units
- Ford Ranger sales increased 60.16 percent to 1,174 units
- Ford Territory sales totaled 196 units
- Ford Transit sales increased 750 percent to 102 units
During the first two months of the 2021 calendar year, Ford Argentina sales decreased 5 percent to 6,950 units.
Sales Results - February 2021 - Argentina - Ford
| MODEL | FEB 2021 / FEB 2020 | FEBRUARY 2021 | FEBRUARY 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ECOSPORT | -51.31% | 335 | 688 | -26.56% | 1,432 | 1,950 |
| F-SERIES | -48.28% | 15 | 29 | +75.86% | 51 | 29 |
| FIESTA | -94.87% | 2 | 39 | -94.70% | 8 | 151 |
| FOCUS | -100.00% | 0 | 82 | -99.34% | 2 | 303 |
| KA | -56.83% | 357 | 827 | -26.36% | 1,877 | 2,549 |
| KUGA | +222.22% | 29 | 9 | +12.90% | 35 | 31 |
| MONDEO | -76.47% | 8 | 34 | -85.38% | 19 | 130 |
| MUSTANG | -100.00% | 0 | 1 | -69.23% | 4 | 13 |
| RANGER | +60.16% | 1,174 | 733 | +44.16% | 3,023 | 2,097 |
| TERRITORY | * | 196 | * | * | 343 | * |
| TRANSIT | +750.00% | 102 | 12 | +317.65% | 142 | 34 |
| FORD TOTAL | -9.89% | 2,223 | 2,467 | -4.96% | 6,950 | 7,313 |
The Ford Authority Take
Ford Argentina sales declined once again in February, deepening the negative result experienced by the brand in January. As such, February comes to represent Ford’s second consecutive decline in Argentina, while the country’s overall industry increased during the same period.
Like many other automobile brands in the South American country, Ford was affected by a policy of obstructing imports imposed by the Argentine authorities. This negatively impacts the result of the Ka and EcoSport, which are still imported from Brazil, along with the rest of the automaker’s models. The only exception was the locally-produced Ranger.
The midsize pickup further asserts its position as Ford’s best-selling model in the Argentine market, with notable double-digit increases in February as well as during the first two months of the year.
About The Numbers
- All percent change figures compared to Ford Argentina sales in February 2020, unless noted otherwise
Further Reading & Sales Reporting
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Comment
Ford esta haciendo muy mal las cosas, dejo de ofrecer automóviles populares como Fiesta y Focus, Ecosport que se vende bastante bien ahora vendrá importada desde India, pagando un 35% mas de impuestos. Ford Ranger perdió el liderazgo a manos de Toyota Hilux y Volkswagen Amarok. Me siento defraudado por Ford, lo digo como poseedor de una Ford Ecosport y Ford Ranger. Como cliente y fanático de la marca, siento que no le importo, SE OLVIDO DE SUS CLIENTES y ahora ofrece productos costosos para clientes premiun, en un país empobrecido como Argentina