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Ford Brazil Sales Plunge 75 Percent In February 2021

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Ford Brazil sales decreased 75 percent to 3,741 units in February 2021 compared to February 2020 results.

Individual model sales performance was as follows:

During the first two months of the 2021 calendar year, Ford Brazil sales decreased 60 percent to 11,870 units.

Sales Results - February 2021 - Brazil - Ford

MODELFEB 2021 / FEB 2020FEBRUARY 2021FEBRUARY 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
ECOSPORT-78.44% 5262,440-55.07%2,102 4,678
FUSION-100.00% 02-91.67%1 12
KA-84.26% 1,76811,235-71.75%6,135 21,717
MUSTANG-48.15% 2854+37.80%113 82
RANGER-0.68% 1,3071,316+9.48%3,233 2,953
TERRITORY* 105**273 *
FORD TOTAL-75.19% 3,74115,080-59.77%11,870 29,508

The Ford Authority Take

Ford Brazil sales fell dramatically during February, the first full month after Ford Motor Company abruptly announced plans to cease most vehicle production in the South American country. As a result, Ford fell from its usual spot as the country’s fifth best-selling automaker to tenth.

2021 Ford Ka

February’s drastic decline was driven by substantial drops in sales volume for the Ford Ka and EcoSport – traditionally The Blue Oval’s first and second best-selling models, respectively, in Brazil. Both vehicles were manufactured locally at the Ford Camaçari plant, which stopped production immediately after the announcement.

Ford Brazil sales are expected to continue to decline notably over the next few months as the automaker switches to a national sales company in the country.

About The Numbers

Further Reading & Sales Reporting

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Written by Deivis Centeno

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One Comment

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  1. So this is just an angry reaction to the cancellation of local manufacturing? Does anyone know why Ford decided to end production in Brazil?
    What other manufacturers build cars down there?

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