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Ford EcoSport Sales Finish Mid-Pack During Q4 2020

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Ford EcoSport sales decreased in the United States, Mexico and Brazil, while increasing in Argentina, during the fourth quarter of 2020. Additionally, the EcoSport recorded 1,125 deliveries in Canada.

Ford EcoSport Sales - Q4 2020 - United States

In the United States, Ford EcoSport deliveries totaled 13,345 units in Q4 2020, a decrease of about 5 percent compared to 14,051 units sold in Q4 2019.

During the complete 2020 calendar year, EcoSport sales decreased about 6 percent to 60,545 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ECOSPORT -5.02% 13,345 14,051 -6.43% 60,545 64,708

Ford EcoSport Sales - Q4 2020 - Canada

In Canada, Ford EcoSport deliveries totaled 1,125 units in Q4 2020.

During the complete 2020 calendar year, EcoSport sales totaled 4,866 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ECOSPORT * 1,125 * * 4,866 0

Ford EcoSport Sales - Q4 2020 - Mexico

In Mexico, Ford EcoSport deliveries totaled 809 units in Q4 2020, a decrease of about 16 percent compared to 959 units sold in Q4 2019.

During the complete 2020 calendar year, EcoSport sales decreased about 32 percent to 2,881 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ECOSPORT -15.64% 809 959 -31.97% 2,881 4,235

Ford EcoSport Sales - Q4 2020 - Brazil

In Brazil, Ford EcoSport deliveries totaled 7,883 units in Q4 2020, a decrease of about 21 percent compared to 9,965 units sold in Q4 2019.

During the complete 2020 calendar year, EcoSport sales decreased about 30 percent to 24,031 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ECOSPORT -20.89% 7,883 9,965 -29.75% 24,031 34,206

Ford EcoSport Sales - Q4 2020 - Argentina

In Argentina, Ford EcoSport deliveries totaled 2,010 units in Q4 2020, an increase of about 26 percent compared to 1,593 units sold in Q4 2019.

During the complete 2020 calendar year, EcoSport sales decreased about 24 percent to 7,453 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ECOSPORT +26.18% 2,010 1,593 -23.89% 7,453 9,793

Competitive Sales Comparison (USA)

Ford EcoSport sales performance during the fourth quarter of 2020 places the small crossover in 11th place out of 19 rivals in its direct competitive set. The model was outsold by the Jeep Compass, Chevrolet Trax (see running Chevrolet Trax sales), Hyundai Kona, Honda HR-V, the new Chevrolet Trailblazer (see running Trailblazer sales), Jeep Renegade, the all-new Buick Encore GX (see running Encore GX sales), Kia Seltos, Kia Soul, and the Nissan Kicks.

However, the Ford EcoSport outsold the all-new Mazda CX-30, Toyota C-HR, the all-new Hyundai Venue, Buick Encore (see Buick Encore sales), Mitsubishi Outlander Sport, Kia Niro, Mazda CX-3 and the Fiat 500X.

Sales Numbers - Mainstream Subcompact Crossovers - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
JEEP COMPASS -9.33% 30,160 33,263 12% 14% -24.99% 107,969 143,934
CHEVROLET TRAX -20.98% 26,106 33,039 10% 14% -9.00% 106,299 116,816
HYUNDAI KONA +28.88% 23,440 18,188 9% 8% +3.99% 76,253 73,326
HONDA HR-V -22.79% 22,228 28,790 9% 12% -15.21% 84,027 99,104
CHEVROLET TRAILBLAZER * 17,268 * 7% 0% * 34,292 0
JEEP RENEGADE -13.19% 17,027 19,615 7% 8% -18.26% 62,847 76,885
BUICK ENCORE GX * 16,965 * 7% 0% * 44,841 0
KIA SELTOS * 16,771 * 6% 0% * 46,280 0
KIA SOUL -18.99% 16,531 20,406 6% 9% -26.70% 71,862 98,033
NISSAN KICKS +45.86% 16,218 11,119 6% 5% +1.14% 58,858 58,193
FORD ECOSPORT -5.02% 13,345 14,051 5% 6% -6.43% 60,545 64,708
MAZDA CX-30 +1,042.49% 10,271 899 4% 0% +4,134.04% 38,064 899
TOYOTA C-HR -16.33% 9,332 11,153 4% 5% -12.25% 42,936 48,930
HYUNDAI VENUE +564.90% 7,161 1,077 3% 0% +1,675.77% 19,125 1,077
BUICK ENCORE -77.76% 6,338 28,497 2% 12% -59.23% 41,752 102,402
MITSUBISHI OUTLANDER SPORT -42.19% 4,332 7,494 2% 3% -14.29% 28,836 33,644
KIA NIRO -35.40% 4,202 6,505 2% 3% -28.74% 17,434 24,467
MAZDA CX-3 -70.26% 1,323 4,449 1% 2% -48.64% 8,335 16,229
FIAT 500X -29.19% 313 442 0% 0% -42.69% 1,443 2,518
TOTAL +8.51% 259,331 238,987 -0.95% 951,998 961,165

From a segment share standpoint, the EcoSport accounted for five percent of the segment, nearly half as much as the 12 percent held by the Jeep Compass and 10 percent controleld by the Chevrolet Trax. The Hyundai Kona and Honda HR-V each held a nine percent segment share. The Chevrolet Trailblazer, Jeep Renegade and Buick Encore GX held seven percent each, while the Kia Seltos, Kia Soul and Nissan Kicks held six percent each. The EcoSport saw a five percent segment share. The remaining rivals reported four percent or less.

The mainstream subcompact crossover segment expanded nearly 9 percent to 259,331 units during Q4 2020, meaning that EcoSport sales significantly underperformed the segment average.

The Ford Authority Take

As Ford EcoSport sales decreased, the segment as a whole expanded during the fourth quarter of 2020. The EcoSport did, however, see the smallest decrease compared to the rest of the models that saw declines in sales volume during the quarter. The Buick Encore and Mazda CX-3 reported the largest decreases of 78 and 70 percent, respectively.

The EcoSport is a newcomer to the U.S. market, where it competes in a cutthroat segment against established rivals in the Chevrolet Trax and Buick Encore, along with newer entries such as the Jeep Compass and Renegade, Honda HR-V, Toyota C-HR, Nissan Kicks, as well as three entries from Kia and two more from Hyundai.

In addition, GM has now launched all-new entries into this segment – the new Chevrolet Trailblazer and Buick Encore GX, which will complement the current Trax and Encore, respectively. Hyundai and Kia are in the process of doing something similar, launching the all-new Hyundai Venue and Kia Seltos, which will complement the Kona and Niro, respectively. To that end the EcoSport has its work cut out for it, as it’s competing against much newer and (arguably) more attractive models in the space.

On top of that, the EcoSport will also have some internal competition from the upcoming Bronco Sport, which is currently in the process of being launched. The Bronco Sport is similar in size to the EcoSport but carries a starting price that’s roughly $6,000 higher.

Going forward, we expect Ford EcoSport sales to continue at roughly the same levels as they are today. Working in the model’s favor is a growing demand for small crossovers, a circumstance that should attract more people to shop models in this space, including the EcoSport. Meanwhile, increased competition will limit the EcoSport’s sales success.

It’s also worth noting that Ford has commenced development of the all-new, next-generation EcoSport. The model is expected to arrive for the 2023 model year. Based solely on product competitiveness factors, a fresh, all-new model should perform significantly better than the current one in the marketplace.

About The Numbers

  • All percent change figures compared to Ford EcoSport Q4 2019 sales, unless noted otherwise
  • In the United States, there were 79 selling days in Q4 2020 and 78 selling days in Q4 2019
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
  • China sales figures represent retail deliveries and not wholesales
Ford Motor Company Q4 2020 sales reports:
  • Sweepstakes Of The Month: 2021 Ford Mustang Shelby GT500 plus $25K in cash. Details here.
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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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One Comment

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  1. The eco sport is/was being made in India/Thailand/Russia/ Brazil etc. and $6000 cheaper than the bronco sport (BS) is telling. I wonder how long it will be before fords stops making the BS in Mexico and moves production to India or Thailand? Nothing sales quality like being “Made in Thailand or Mexico” for that matter.

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