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Ford Mobility Veteran Brett Wheatley Appointed As TransLoc CEO

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Ford Motor Company has announced the appointment of Brett Wheatley as chief executive officer of TransLoc, a transportation software solutions company that’s part of the Ford Mobility portfolio. Wheatley will report to Scott Griffith, chief executive officer, Ford Autonomous Vehicles LLC & Mobility Businesses. He will be based in Dearborn.

TransLoc CEO Brett Wheatley

“Brett knows TransLoc better than anyone else at Ford, and his experience will be invaluable in this new role,” Griffith said. “The industry is moving quickly, so filling this position with someone who truly understands the business and who can help TransLoc focus on the future is critical.”

As TransLoc CEO, Wheatley will prioritize greater collaboration across Ford’s mobility and self-driving vehicle business, as part of Ford’s commitment to the next generation of urban mobility. He will also tap existing synergies between TransLoc and Ford to further develop transit operations and the data infrastructure needed to power transportation solutions.

“Efficient transit services are critical to the economy and the future of U.S. cities,” Wheatley said. “New developments in connected and autonomous vehicles will continue to improve how we travel, but their success is dependent upon how we integrate these services into our existing transit systems across cities, campuses, and corporate enterprises and continue to provide equitable access.”

“I’m excited to lead the talented team at TransLoc to meet these challenges and collaborate with Ford’s other mobility businesses to help ensure everyone has access to affordable transportation options.”

One of the most experienced mobility professionals at Ford, Brett Wheatley continues to lead Mobility Businesses as vice president and is responsible for leading its strategic growth within the Ford AV LLC. He also established the company’s international mobility expansion across Europe, India, and China. Other business units led by Wheatley include Spin, City Solutions, and Office Ride.

In other roles during his 30-year tenure at Ford, Wheatley established and led the global marketing and sales team for Ford Smart Mobility, to drive demand with consumer, commercial, and city customers. He also brings international experience to the table, having led marketing and service initiatives for Ford across 13 Asia Pacific markets, based in Shanghai, China.

Wheatley has also previously played a critical role as part of the Ford corporate Fitness Redesign Initiative, driving improvements across the enterprise and leading a complete overhaul of functional fitness across the globe. He served as executive director of the North American Ford Customer Service Division, where he was responsible for Ford and Motorcraft parts and service activities for Ford and Lincoln dealers, Quick Lanes, and independent repair facilities.

Founded in 2004, TransLoc develops intelligent software solutions and services for transit agencies. TransLoc set the bar for data-driven transit solutions when it debuted with an app that lets users explore transit stops and stay up to date on bus locations and arrival times.

After being acquired by Ford and merging with microtransit providers DoubleMap and Ride Systems, TransLoc now boasts more than 40 years of industry experience and the most comprehensive data-driven and accessible solutions for on-demand and fixed-route services.

Working with cities, universities and other businesses with transit needs, TransLoc powers more than 600 million rides per year. In 2020 alone, TransLoc helped its customers in over 1,500 locations across the U.S. navigate the COVID-19 pandemic and support the more than 3.7 million riders who relied on transit in the past year.

We’ll have more on TransLoc soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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