Ford Ranger sales decreased in the United States and Mexico, while increasing in Brazil and Argentina during the fourth quarter of 2020. The Ranger also tailed 2,830 deliveries in Canada during Q4 2020.
Ford Ranger Sales - Q4 2020 - United States
In the United States, Ford Ranger deliveries totaled 27,148 units in Q4 2020, a decrease of about 18 percent compared to 33,059 units sold in Q4 2019.During the complete 2020 calendar year, Ranger sales increased about 13 percent to 101,486 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| RANGER | -17.88% | 27,148 | 33,059 | +13.30% | 101,486 | 89,571 |
Ford Ranger Sales - Q4 2020 - Canada
In Canada, Ford Ranger deliveries totaled 2,830 units in Q4 2020.During the complete 2020 calendar year, Ranger sales totaled 10,840 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| RANGER | * | 2,830 | * | * | 10,840 | 0 |
Ford Ranger Sales - Q4 2020 - Mexico
In Mexico, Ford Ranger deliveries totaled 2,262 units in Q4 2020, a decrease of about 28 percent compared to 3,151 units sold in Q4 2019.During the complete 2020 calendar year, Ranger sales decreased about 28 percent to 6,560 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| RANGER | -28.21% | 2,262 | 3,151 | -28.29% | 6,560 | 9,148 |
Ford Ranger Sales - Q4 2020 - Brazil
In Brazil, Ford Ranger deliveries totaled 6,424 units in Q4 2020, a decrease of about 0 percent compared to 6,410 units sold in Q4 2019.During the complete 2020 calendar year, Ranger sales decreased about 11 percent to 19,833 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| RANGER | +0.22% | 6,424 | 6,410 | -10.73% | 19,833 | 22,218 |
Ford Ranger Sales - Q4 2020 - Argentina
In Argentina, Ford Ranger deliveries totaled 3,253 units in Q4 2020, an increase of about 37 percent compared to 2,377 units sold in Q4 2019.During the complete 2020 calendar year, Ranger sales decreased about 3 percent to 11,341 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| RANGER | +36.85% | 3,253 | 2,377 | -2.55% | 11,341 | 11,638 |
Ford Ranger Sales - Q4 2020 - Chile
In Chile, Ford Ranger deliveries totaled 1,226 units in Q4 2020.During the complete 2020 calendar year, Ranger sales totaled 2,872 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| RANGER | * | 1,226 | * | * | 2,872 | 0 |
Ford Ranger Sales - Q4 2020 - Colombia
In Colombia, Ford Ranger deliveries totaled 538 units in Q4 2020.During the complete 2020 calendar year, Ranger sales totaled 1,285 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| RANGER | * | 538 | * | * | 1,285 | 0 |
Competitive Sales Comparison (USA)
Ford Ranger sales decreased more than 17 percent to 27,148 units in the United States during Q4 2020, causing the midsize truck to fall to third place in its segment by sales volume.
The results place the Ranger behind the Toyota Tacoma, which outsold the Ranger almost three-fold, and the Chevrolet Colorado, which sold a mere 561 units more than the Ranger. Ranger sales topped that of the Jeep Gladiator and Nissan Frontier- the third- and fourth-place finishers, respectively. Meanwhile, the GMC Canyon brought up the final spot but posted the largest increase in the segment of 38 percent.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q4 2020 - USA
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA TACOMA | +22.90% | 75,187 | 61,179 | 44% | 38% | -4.02% | 238,806 | 248,801 |
| CHEVROLET COLORADO | +8.73% | 27,709 | 25,484 | 16% | 16% | -21.31% | 96,238 | 122,304 |
| FORD RANGER | -17.88% | 27,148 | 33,059 | 16% | 21% | +13.30% | 101,486 | 89,571 |
| JEEP GLADIATOR | +23.34% | 20,552 | 16,663 | 12% | 10% | +93.63% | 77,542 | 40,047 |
| NISSAN FRONTIER | -40.29% | 10,558 | 17,683 | 6% | 11% | -49.09% | 36,845 | 72,369 |
| GMC CANYON | +38.04% | 9,007 | 6,525 | 5% | 4% | -23.26% | 25,190 | 32,825 |
| TOTAL | +5.96% | 170,161 | 160,593 | -4.92% | 576,107 | 605,917 |
In terms of segment share, the Tacoma held 44 percent followed by the Colorado and Ranger tied at 16 percent each. The Gladiator took 12 percent while the Frontier and Canyon claimed 6 and 5 percent each, respectively.
The mid-size mainstream pickup truck segment expanded nearly 6 percent to 170,161 units in Q4 2020, meaning that the Ranger significantly underperformed the segment average.
Below, we’re including Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.
Sales Numbers - Honda Ridgeline - Q4 2020 - USA
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| RIDGELINE | -6.65% | 9,056 | 9,701 | -3.50% | 32,168 | 33,334 |
The Ford Authority Take
The decrease in Ranger sales during Q4 2020 was disappointing after the momentum generated in Q1 2020 as well as during Q2 2020 and Q3 2020. The decline caused the pickup truck to lost its status as America’s second best-selling midsize pickup truck and fall into third place.
Notably, FoMoCo idled its Ford Michigan Assembly Plant, which builds the Ranger for North American markets, in March as a result of the COVID-19 outbreak. The plant resumed production in May 2020 with new processes in place for COVID-related worker safety. As such, a drop in sales isn’t surprising, as it could have been the result of sub-optimal inventory levels. Moving forward, we expect Ford Ranger sales to grow once supply comes more aligned with demand.
About The Numbers
- All percent change figures compared to Ford Ranger sales for Q4 2019, unless noted otherwise
- In the United States, there were 79 selling days in Q4 2020 and 78 selling days in Q4 2019
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Comments
I believe if ford offered the 2.7 EB that would make boost in sales. It isn’t like the Toy is problem free issues like frame rust transmission shifting and the V6 issues have haunted the truck.
The Toyota is more reliable in every aspect to include: Far lower cost of ownership, thus holding its cash value! The ecoboom engines are not known Across the Fleet as “reliable, long life mills”. I know some idiot will post something about a guy that drinks at the same bar he frequents nightly, knows a guy, who half-brother has a 2.7EB that has gone two million miles, etc. etc.. I of course am talking about Fleet wide, not “that guy”.
You should tell Ford the eco boost motors are failing. The dealers and mechanics don’t know. Toyota is reliable but it’s a lot easier with 10 year old technology.
Word is that the Ranger will even get an optional 325-hp twin-turbo V6. If the full sized (not Jr) Bronco has it, the Ranger is slated to also get it at some point, given the shared platform. 2023 & 2024 should be good years for Ranger options, especially if it eventually gets the promised Bronco hybrid powertrain.
Of the top 3, only Ranger had better sales than 2019, I wouldn’t call that “slipping”.
But also, early in 2019 not only did Ford shut down plants for worker safety (& then reopen at part capacity, again for worker safety) but they also repurposed to produce parts for medical ventilators/respirators. They should be celebrated for helping to save lives.
(I think it’s pretty cool that doctors were walking around saving lives b/c the blowers in their positive pressure hoods were modified F-150 dashboard blowers & filter units!)
With all the versions of the Ranger. I have waited for 8 years for the 4 door version. Why can’t they make a Sport Trac version of the Ranger. With a folding rear seat with a 60/40 split. I was going to buy a new ranger, but I need a folding rear seat to take my dogs with me. Please make one with a electric rear window. Thanks. Could you please do that.
Thanks for the 4 door Ranger. Sweet truck. What will the new Maverick truck look like
Maybe it’s the high climb to the cab even on the two wheel drive model. Maybe it’s the added market value stickers Ford dealers put on because they think they Have Something Special.
The dealers are pushing the f150, and any Ranger buyers are pushed into an f150. Only 1 engine hurts too.