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Ford Transit Sales Continues To Dominate Segment During Q4 2020

By Francisco Cruz

March 26, 2021 7:16 am

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Ford Transit sales increased in the United States, Mexico, and Argentina during the fourth quarter of 2020. The Transit also tallied 4,129 deliveries in Canada during Q4 2020.

Ford Transit Sales - Q4 2020 - United States

In the United States, Ford Transit deliveries totaled 37,886 units in Q4 2020, an increase of about 3 percent compared to 36,885 units sold in Q4 2019.

During the complete 2020 calendar year, Transit sales decreased about 15 percent to 131,556 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
TRANSIT +2.71% 37,886 36,885 -14.50% 131,556 153,868

Ford Transit Sales - Q4 2020 - Canada

In Canada, Ford Transit deliveries totaled 4,129 units in Q4 2020.

During the complete 2020 calendar year, Transit sales totaled 14,413 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
TRANSIT * 4,129 * * 14,413 0

Ford Transit Sales - Q4 2020 - Mexico

In Mexico, Ford Transit deliveries totaled 1,670 units in Q4 2020, an increase of about 158 percent compared to 647 units sold in Q4 2019.

During the complete 2020 calendar year, Transit sales increased about 48 percent to 4,934 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
TRANSIT +158.11% 1,670 647 +47.86% 4,934 3,337

Ford Transit Sales - Q4 2020 - Argentina

In Argentina, Ford Transit deliveries totaled 90 units in Q4 2020, an increase of about 48 percent compared to 61 units sold in Q4 2019.

During the complete 2020 calendar year, Transit sales increased about 11 percent to 485 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
TRANSIT +47.54% 90 61 +11.24% 485 436

Ford Transit Sales - Q4 2020 - Chile

In Chile, Ford Transit deliveries totaled 72 units in Q4 2020.

During the complete 2020 calendar year, Transit sales totaled 747 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
TRANSIT * 72 * * 747 *

Competitive Sales Comparison (USA)

The slight increase of 3 percent in Ford Transit sales enabled the van range to maintain its significant leadership position in its segment by sales volume during Q4 2020. The Transit outsold all other rivals including the Chevrolet Express (see running Chevy Express sales), Ram ProMaster, Ford E-Series (see running Ford E-Series sales), Nissan NV, and lastly, the GMC Savana (see running GMC Savana sales).

From a segment share standpoint, the Transit accounted for 41 percent, while the Express saw 19 percent, Ram ProMaster accounted for 18 percent, Ford E-Series saw 13 percent, and the Nissan NV and GMC Savana held 5 and 3 percent each, respectively.

Sales Numbers - Full-Size Vans - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
FORD TRANSIT +2.71% 37,886 36,885 41% 41% -14.50% 131,556 153,868
CHEVROLET EXPRESS +7.74% 17,941 16,652 19% 19% -28.82% 55,131 77,457
RAM PROMASTER +12.92% 17,060 15,108 18% 17% -10.38% 50,556 56,409
FORD E-SERIES -7.96% 11,815 12,837 13% 14% -17.89% 37,001 45,063
NISSAN NV +12.08% 4,871 4,346 5% 5% -23.85% 15,247 20,022
GMC SAVANA -1.18% 3,099 3,136 3% 4% -37.64% 15,108 24,226
TOTAL +4.17% 92,672 88,964 -19.21% 304,599 377,045

It’s also worth noting that combined deliveries of the Ford Transit and E-Series totaled 49,701 units, accounting for 54 percent segment share during the quarter. That was significantly higher than the combined total of the runner-up, General Motors, whose Chevy Express and GMC Savana saw cumulative deliveries of 21,040 units for a 22 percent combined segment share.

Sales Numbers - Ford Transit & E-Series - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
FORD TRANSIT +2.71% 37,886 36,885 76% 74% -14.50% 131,556 153,868
FORD E-SERIES -7.96% 11,815 12,837 24% 26% -17.89% 37,001 45,063
TOTAL -0.04% 49,701 49,722 -15.27% 168,557 198,931

The full-size mainstream van segment, which includes passenger, cargo, and cutaway/chassis cab models, expanded over 4 percent to 92,672 units in Q4 2020. Ford Transit sales during the quarter grew at a slightly slower pace than the segment average.

Sales Numbers - GM Vans - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
CHEVROLET EXPRESS +7.74% 17,941 16,652 85% 84% -28.82% 55,131 77,457
GMC SAVANA -1.18% 3,099 3,136 15% 16% -37.64% 15,108 24,226
TOTAL +6.33% 21,040 19,788 -30.92% 70,239 101,683

The Ford Authority Take

Ford Transit sales continued to dominate their segment during the fourth quarter, outselling all rivals and accounting for the lion’s share of the full-size van sales volume in the U.S. The next best-selling offering, GM’s old Chevrolet Express, sold roughly half as many units as the Transit.

Transit sales felt the negative impact of the COVID-19 pandemic during Q3 and Q2, but Ford still managed to move a significant number of vehicles.

Going forward, we expect the Transit to continue dominating the segment and retain its substantial lead, both in terms of sales and market share, despite ongoing competition. Meanwhile, Nissan will withdraw from this segment and discontinue the NV van range, giving Ford an opportunity to take over the Japanese automaker’s (relatively small) customer base and associated sales volume.

We should also mention that electrified Transit models are on the horizon, with Ford planning to launch an all-electric Transit as well as a Transit PHEV.

About The Numbers

  • All percent change figures compared to Ford Transit sales for Q4 2019, unless noted otherwise
  • In the United States, there were 79 selling days in Q4 2020 and 78 selling days in Q4 2019
  • Sales numbers for the Mercedes-Benz Sprinter van are not available, since the Mercedes-Benz Vans division does not break out sales by model. Requests to provide the sales data have been continuously declined.

More Information & Sales Reporting

By Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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