mobile-menu-icon
Ford Authority

Just What, Exactly, Is The 2023 Ford F-150 Electric Macho Man?

Over the last few weeks, we’ve spotted a pair of 2023 Ford F-150 Electric prototypes out driving around. Both of these prototypes revealed a few interesting clues, but one very curious thing we noticed on the most recent pickup was a sticker on its back window. The sticker reads “Machoman” in red letters on a yellow background, and it immediately had us wondering what this 2023 Ford F-150 Macho Man sighting could signify.

Surely, there’s a reason Ford placed this sticker on the back of its electric F-150 prototype. But there are really only two things that come to mind when we think of the term machoman, or Macho Man – the late, great pro wrestler Randy “Macho Man” Savage, and the 1978 song Macho Man by the disco group Village People.

What’s also interesting about the color scheme of the sticker is that Randy Savage used to wear red and yellow outfits a lot, though, in all fairness, he incorporated a lot of different hues in his attire over the years.

The term macho man refers to “showing aggressive pride in one’s masculinity,” and the word macho itself is derived from Mexican Spanish, meaning “masculine or vigorous.” So perhaps Ford is just trying to tell us that its forthcoming Ford F-150 Electric Macho Man is a real man’s truck, not just some EV pickup designed to save the earth.

This would mesh perfectly with what Ford has said about the Ford F-150 Electric in the past, including the fact that it has undergone “tens of thousands of hours of torture testing” and will “deliver more horsepower and torque than any F-150 available today, the fastest acceleration, and the ability to tow heavy trailers.”

It goes without saying that Ford has to convince traditional truck buyers that the F-150 Electric is indeed just as capable, if not more capable, than its ICE-powered brethren. But perhaps they also want to drive home the fact that it’s more masculine than its counterparts, too. Regardless, we want to hear what our readers think this Ford F-150 Electric Macho Man sticker is referring to, so drop your guesses in the comments below.

We’ll have more on the F-150 Electric very soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, and continuous Ford news coverage.

[nggallery id=108]

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.

Comments

  1. Lee Glidewell

    It’s an oxymoron, ’cause there ain’t nothin’ ‘macho’ about ‘driving around’ in ANYTHING EV!

    Reply
  2. Ford Owner

    Obviously Lee you have never driven anything electric in your life. You probably use gas in all your tools and drink it, too! Be a real man and do a test drive of the 2021 Mustang Mach-E if you dare. Oherwise, you are a yellow bellied coward.

    Reply
    1. Lee Glidewell

      ‘Ford Owner’ is obviously afraid to use a real name and now shows lack of intelligence by name calling.
      Are y’all aware of the newest pastime here in the northwest. We call it ‘moron hunting’. Y’all take an electrically triggered firearm loaded with gas powered projectiles and try to bag one of these little turkeys, haul it’s carcass home and skin it with y’all’s electric carving knife. Their kinda squirmy ’cause they have no spine. There ain’t much to ’em but they make good dogfood. The dog won’t eat the carcass though, so y’all have to haul that part to the landfill in y’all’s diesel powered Ford truck.
      There’s plenty of ’em out there so don’t feel greedy if y’all bag more than one.

      Reply
  3. Tom L

    Maybe MachoMan just an affectionate name for one of a very few early prototypes.
    Way back in 1978, I was working at Ford on a direct-injected gasoline engine (called “PROCO” – for “Programmed Combustion”. Now known as ECOBOOST). At that time we had two prototypes built from 1979 LTDs, both dark blue in color. To keep track of them, we named them “Jake” and “Elwood” – inspired by the popular movie “The Blues Brothers”. Nothing special or coded about the names, just a way to differentiate between these identical test cars.
    Maybe that’s all that’s going on today.
    Then again……maybe not!

    Reply
  4. Frank Beisel

    Ford is in a difficult transition the electric 150 may kill sales of ICE trucks which has been where the money is however waiting too long to introduce the e 150 means loosing the New new thing to Rivian and maybe even Tesla.

    Reply
  5. Motorpsychology

    Ironic that this article appears during Women’s History Month.

    Reply
  6. Bill

    I’m gonna run the bulls**t flag to the top of the pole on the naming of the prototypes “Jake” and “Elwood” that movie didn’t come out until 1980 so it would have been pretty difficult to use names from a movie that hadn’t been filmed yet.

    Reply
  7. Tom L

    You can lower the flag 98%, Bill. My memory was off by one year out of 41, but the story is true.

    Reply

Leave a comment

Cancel