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Lincoln Aviator Sales Overtake Cadillac, Infiniti During Q4 2020

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Lincoln Aviator sales increased in the USA, South Korea and Mexico during the fourth quarter of 2020.

Lincoln Aviator Sales - Q4 2020 - United States

In the United States, Lincoln Aviator deliveries totaled 7,280 units in Q4 2020, an increase of about 13 percent compared to 6,424 units sold in Q4 2019.

During the complete 2020 calendar year, Aviator sales increased about 177 percent to 23,080 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
AVIATOR +13.33% 7,280 6,424 +177.30% 23,080 8,323

Lincoln Aviator Sales - Q4 2020 - Canada

In Canada, Lincoln Aviator deliveries totaled 495 units in Q4 2020.

During the complete 2020 calendar year, Aviator sales totaled 1,941 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
AVIATOR * 495 * * 1,941 0

Lincoln Aviator Sales - Q4 2020 - South Korea

In South Korea, Lincoln Aviator deliveries totaled 843 units in Q4 2020, an increase of about 2,118 percent compared to 38 units sold in Q4 2019.

During the complete 2020 calendar year, Aviator sales increased about 3,653 percent to 1,426 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
AVIATOR +2,118.42% 843 38 +3,652.63% 1,426 38

Lincoln Aviator Sales - Q4 2020 - Mexico

In Mexico, Lincoln Aviator deliveries totaled 81 units in Q4 2020, an increase of about 62 percent compared to 50 units sold in Q4 2019.

During the complete 2020 calendar year, Aviator sales increased about 364 percent to 269 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
AVIATOR +62.00% 81 50 +363.79% 269 58

Competitive Sales Comparison (USA)

U.S. Lincoln Aviator sales posted a healthy increase during Q4 2020, overtaking its cross-town rival – the Cadillac XT6. However, it’s worth noting that the year-ago quarter (Q4 2019) represented the Aviator’s second quarter on sale, during which time availability and, by association, sales volume were limited due to the COVID-19 outbreak.

The segment was led by the BMW X5 with 18,657 sales and the Mercedes-Benz GLE-Class in second with 15,994 sales. The Acura MDX took third, followed by the Buick Enclave in fourth (see running Buick Enclave sales), the Volvo XC90 in fifth (see running Volvo XC90 sales), and the Audi Q7 in sixth (see running Audi Q7 sales). The Aviator followed in seventh place (see running Lincoln Aviator sales), beating out the Cadillac XT6 in eighth (see running Cadillac XT6 sales) and the Infiniti QX60 in ninth.

Sales Numbers - Luxury E-Segment Utilities - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
BMW X5 +6.25% 18,657 17,560 18% 17% -7.24% 50,642 54,595
MERCEDES-BENZ GLE-CLASS -3.77% 15,994 16,621 15% 16% -3.65% 48,154 49,980
ACURA MDX +3.21% 15,263 14,788 15% 14% -8.08% 47,816 52,019
BUICK ENCLAVE +21.64% 12,338 10,143 12% 10% -24.78% 38,480 51,156
VOLVO XC90 +7.97% 11,716 10,851 11% 10% -4.22% 34,251 35,760
AUDI Q7 -14.97% 8,588 10,100 8% 10% -26.78% 25,371 34,649
LINCOLN AVIATOR +13.33% 7,280 6,424 7% 6% +177.30% 23,080 8,323
CADILLAC XT6 -0.20% 7,155 7,169 7% 7% +95.60% 22,609 11,559
INFINITI QX60 -53.43% 5,375 11,541 5% 11% -46.99% 22,880 43,162
BMW X6 +196.99% 2,866 965 3% 1% +72.48% 7,313 4,240
TOTAL -0.88% 105,232 106,162 -7.19% 320,596 345,443

BMW X5 led the segment with 18 percent share, followed by Mercedes-Benz and Acura with 15 each. Buick took 12 percent while Volvo took 11. Audi walked away with 8 percent, while Lincoln had 7 percent, tying with Cadillac. Infiniti trailed with 5 percent, and the BMW X6 claimed 3 percent, totaling a combined 21 percent  share for BMW (X5 and X6).

It’s worth noting that combining sales of the Buick Enclave and Cadillac XT6 gives GM 19,493 deliveries for a 19 percent share.

The premium/luxury three-row crossover segment (lux crossover E-segment) contracted nearly 1 percent to 105,232 units in Q4 2020.

Sales Numbers - GM Luxury E-Segment Utilities - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
BUICK ENCLAVE +21.64% 12,338 10,143 63% 59% -24.78% 38,480 51,156
CADILLAC XT6 -0.20% 7,155 7,169 37% 41% +95.60% 22,609 11,559
TOTAL +12.60% 19,493 17,312 -2.59% 61,089 62,715

For the sake of presenting a clearer picture of the competitive landscape, we are providing sales figures for the Lexus RX below. The RX is a premium midsize CUV that slots into the luxury utility D segment to compete with the Lincoln Nautilus. However, the Lexus is now offered in a three-row variant called RXL, which competes with the three-row luxury models mentioned above. Since Lexus does not break out sales of the two-row RX from the three-row RXL, not all RX sales can be applied to the premium three-row CUV segment. Instead, a more apt comparison would be to bundle Lincoln Nautilus and Aviator. We’re also including Cadillac XT5 and Cadillac XT6 sales, which are direct rivals to the Nautilus and Aviator, respectively.

Sales Numbers - Lexus RX & RXL - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 YTD 20 / YTD 19 YTD 20 YTD 19
RX -0.17% 34,808 34,866 -8.99% 101,059 111,036
XT5 -1.95% 10,950 11,168 -29.38% 35,223 49,879
XT6 -0.20% 7,155 7,169 +95.60% 22,609 11,559
AVIATOR +13.33% 7,280 6,424 +177.30% 23,080 8,323
NAUTILUS -13.42% 6,690 7,727 -28.28% 22,742 31,711
TOTAL -0.70% 66,883 67,354 -3.67% 204,713 212,508

Combining the Aviator and Nautilus nets Lincoln 13,970 deliveries, less than half the 34,808 sales recorded by the Lexus RX family. Meanwhile, Cadillac had 18,105 deliveries of the XT5 and XT6.

The Ford Authority Take

The 7,280 Lincoln Aviator sales recorded in Q4 2020 represent a healthy and steady growth rate, which is impressive for a newcomer to the space. The performance enabled Lincoln’s luxury three-row crossover to rise one spot in the rankings in its competitive set.

We expect the Aviator to continue growing both in terms of sales volume and segment share in the coming quarters as a result of the following factors working in its favor:

  1. A better, more modern, and more appealing product than many rivals.
  2. Increased consumer interest in and demand for luxury utility vehicles.
  3. A stronger and more appealing Lincoln brand, resulting in higher interest in and demand for the brand’s products.

About The Numbers

  • All percent change figures compared to Lincoln Aviator sales for Q4 2019, unless noted otherwise
  • In the United States, there were 78 selling days in Q4 2019 and 79 selling days in Q4 2020
  • Sweepstakes Of The Month: 2021 Ford Mustang Shelby GT500 plus $25K in cash. Details here.
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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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2 Comments

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  1. The Cadillac is a junky crossover with an ancient power train and warmed over styling. This Aviator is a winner on all levels.

    If Ford put a V8 into the Navigator, they’d kill the Escalade in sales, too!

    • God we all know that the Cadillac was just a crappy rebadged GMC Acadia to the point where die hard GM fans aren’t even denying that the XT6 isn’t a crappy car but does the Navigator really need a V8? They already have the most horse power in its class regardless of it being a V6 but I’m guessing that they’re just going to add power boost or a grand touring version but if they make it electric then it would really make some sales since a lot of people don’t like the Model X but like the idea of a 3 row electric suv and I feel like the could really pull off some really cool advertisements and most of all they would actually have a product unlike GM which is wasting money on a product that’s not going to be here until 2023-2024 also known as 2 years of advertisement money gone and I feel like once the Lyriq is going to be released all of its hype will be gone due to the long wait and Lincoln coming out with something better and actually relative to the release dates.

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