U.S. customers have had the opportunity to convert their 2021 Ford Bronco reservations to orders for some time now, and a handful have already received emails with VIN numbers and build dates. However, in Mexico, prospective Bronco buyers haven’t even had the chance to reserve one yet. But that process begins tomorrow, April 27th, which is when Ford Bronco reservations open up for Mexican residents eager to get their hands on the reborn SUV.
The 2021 Ford Bronco joins three trim levels of the Ford Bronco Sport, in addition to a special launch edition, as well as the Ford Mustang Mach 1 in Ford Mexico’s lineup. The Bronco is also slated to go on sale in other parts of the globe, including the Middle East.
Mexican buyers interested in securing a Bronco can do so for the sum of $20,000 MXN ($1,006 USD) at the Ford.mx site. However, Ford says that the total number of units available will be “limited,” which isn’t a surprise given the fact that it won’t be able to fill all of its 190,000+ U.S. reservations in the 2021 model year.
Additionally, only four-door Outer Banks and both two- and four-door Badlands models will be sold in Mexico, and the only Badlands trimmed Broncos will be available to reserve at this time. These first special edition models will all come finished in Arctic Gray as well. Despite these limited offerings, Mexican Bronco buyers will have access to the full array of accessories available through Ford’s own catalog.
This is very similar to the Bronco Sport launch in Mexico, as buyers are only able to purchase Big Bend, Outer Banks, and Badlands trims. A special Launch Edition – also finished in Arctic Gray – was announced at the time Bronco Sport reservations launched, and all 130 units sold out within a few hours after they went live.