Earlier this year, Ford announced that the Chinese 2021 Ford Mustang Mach-E would be produced by Changan Ford, a 50:50 joint venture between Changan Automobile and Ford Motor Company, in China for local customers. That model is now available to order, but it won’t be the only all-electric Blue Oval product in Ford’s Chinese lineup, because today, the Ford EVOS made its global debut at Auto Shanghai 2021.
The Ford EVOs is the first vehicle developed under Ford’s China 2.0 plan, as well as the first vehicle reflecting the company’s “Progressive Energy in Strength” design philosophy that aligns with Chinese aesthetics. Ford is further strengthening its EV portfolio in China with the debut of the new Ford Escape PHEV SUV along with the Ford Mustang Mach-E.
Visitors to Auto Shanghai 2021 will see products and technology from Ford and its Chinese joint ventures, Changan Ford and JMC Ford, together on a single show stand for the first time. The vehicle lineup at the stand will also include the newly-launched all-new Ford Escort and all-new Ford Equator, as well as the Ford Explorer, Escape, Ford Edge PLUS, Territory S, Ford F-150 LTD, and Ford Mustang.
Part of Ford’s China 2.0 plan, the all-new Ford EVOS is the company’s first vehicle developed largely by a China-based team leveraging Ford’s global product development expertise and designed entirely around the Chinese consumer experience and ownership scenarios.
Ford’s “Progressive Energy in Strength” design philosophy shows up in the EVOS’ connected coast-to-coast lighting, 3D parametric scale grille, taillights with scale pattern, and more distinctive styling elements that integrate Ford’s design heritage with Chinese aesthetic values.
Inside, the intelligent embraced cockpit bridging the instrument panel and doors is designed to unite the entire interior space. That space includes a 1.1m (3.6 feet) wide horizontal screen, including a 12.3″ digital cluster and 27″ 4K touch screen, which is nestled into the soft, stitched instrument panel.
Similar to the Mustang Mach-E, the Ford EVOS is equipped with Ford’s all-new Fully Networked Vehicle E/E architecture, which supports dynamic, quick, and seamless over-the-air software updates.
The extra-wide horizontal screen is powered by SYNC+ 2.0, which combines Baidu’s AI technology and its digital application ecosystem. Using Ford’s new UI design, it offers more intuitive and concise function distribution and simple shortcut menus for smooth and seamless interaction.
EVOS has Ford’s first Virtual Personal Assistant, providing an emotional and personalized human-machine interface experience. Reflecting feedback from Chinese customers, EVOS introduces a unique smart digital cabin experience to meet the demands of customers’ various life moments. The industry-first “co-driver” mode makes road trips much more fun and efficient for both drivers and front passengers, who can use the extra-wide screen simultaneously for different tasks.
The front passenger can view the vehicle status, navigation, and traffic signs on the screen to help the driver better understand road conditions. During long road trips, front passengers can enjoy entertainment content on their side of the screen while drivers use navigation functions on their own side. A customized relax mode combines with customized settings for in-cabin audio, ambient lighting, and seat positions for a truly personalized experience.
With EVOS, Ford also plans to provide customers on-demand subscription services through the full-cycle user journey, which includes a series of unique customized onboard content and features, a more direct real-time owner communication, and value-added maintenance service through over-the-air software upgrades.
EVOS is equipped with BlueCruise, a first-for-Ford, SAE Level 2 driver-assist technology that allows drivers to operate truly hands-free on prequalified sections of divided highways called Hands-Free Blue Zones. C-V2X technology is also deployed in EVOS to help drivers navigate potential risks ahead as well as improve automotive safety and traffic efficiency.
“The all-new Ford EVOS not only represents a step forward in creating high-end products around customer experience to address the diverse needs of Chinese customers but is also a pioneering vehicle demonstrating our next-generation intelligent features that herald the future development direction of Ford vehicles in China,” said Anning Chen, president and CEO of Ford China. “Adhering to our Pioneering Innovation brand spirit, Ford will provide customers with a truly intelligent mobility experience based on customer-centric insights and our global cutting-edge smart technology expertise.”
The Ford EVOS will be built by Changan Ford and sold and serviced through the Ford NDSD distribution network across China.