Ford Authority

Car Shoppers Vastly Prefer Ford F-150 Electric Over GMC Hummer EV

The first-ever all-electric Ford F-150 – the Ford F-150 Electric – is still largely a mystery, though we have uncovered a few details about it and spied more than one prototype testing in recent weeks. Otherwise, we’ll have to wait a bit longer for the Ford F-150 Electric to be revealed, as it’s currently scheduled to launch in mid-2022. But perhaps unsurprisingly, car shoppers already find it more appealing than the GMC Hummer EV.

This news comes to us from CarGurus’ Electric Vehicle Sentiment Survey, which polled 1,097 automobile owners in the United States on a variety of topics surrounding EVs. Aside from finding that shoppers are already considering the Ford Mustang Mach-E almost as much as the Chevrolet Bolt EV, it also discovered that 28 percent of car shoppers would consider buying a Ford F-150 Electric, versus just 16 percent for the GMC Hummer EV.

Among those that plan to own an EV in the next decade, 32 percent said they are interested in the F-150 Electric versus 17 percent for the Hummer EV. This news isn’t particularly surprising given the fact that the Hummer is a rather expensive product, with the cheapest model, the EV2, carrying an MSRP of $79,995. But it isn’t due to launch until the spring of 2024. Meanwhile, the Edition 1, launching this fall, has a starting price of $112,595.

Regardless of the reasoning, this isn’t the first time car shoppers have indicated that they prefer the F-150 Electric over another product, either. Earlier this year, we reported on a survey from Cox Automotive that determined future electric truck buyers found the F-150 EV vastly more appealing than the Tesla Cybertruck, GMC Hummer EV, and Rivian R1T. A full 45 percent of those respondents also said they would actually purchase the F-150 Electric followed by the Cybertruck at 32 percent, Hummer EV at 28 percent, and R1T at 25 percent.

We’ll have more on the forthcoming electric pickup market soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. john gousse

    Hopefully they have a high range , unlike the Transit’s paultry 102 miles. The bad thing is even the lowest Hummer @79k will probably be about what the F150 will be.

    1. The Gentle Grizzly

      Just how far – realistically – is the local plumber or electician going in a day?

      I can see 102 or 120 being low for delivery duty, but if a vehicle is likely to be driven to a jobsite and be there for a while, and then maybe one or two more calls before “heading back to the barn” for the day.

  2. gareth

    The transit 120 miles is actually a good range its all about how the operater use the transit in applications

  3. Lee Glidewell

    Just proves that there is no accounting for taste. Anyone who’d buy/drive either one of the POS electric vehicles has none.

    1. The Gentle Grizzly

      As neither are on the market, and that you have driven neither, on what do you base your opinion?

      1. Lee Glidewell

        My eyeballs and logic, Grizz.

  4. Douglas

    It just better not look like the rivian truck !!! Just an all around horrible wimpy design !!! It also needs to compete with cybertruck in value, appeal and ability. Anything over 69k and it better have 300 + AWD range. By far the most important is looks, since EV is not in any way clean energy yet. When mining, fabricating and charging are massive contributors to green house gases.


Leave a comment