Ford Argentina sales increased 154 percent to 3,441 units in March 2021 compared to March 2020 results. The figures placed Ford as the fifth best-selling automobile brand in Argentina, behind Toyota, Volkswagen, Fiat and Chevrolet.
Individual model sales performance was as follows:
- Ford EcoSport sales decreased 1.24 percent to 318 units
- Ford F-Series sales increased 46.15 percent to 38 units
- Ford Fiesta sales decreased 88.89 percent to 1 units
- The vehicle has been discontinued
- Ford Focus sales decreased 97.5 percent to 1 units
- The vehicle has been discontinued
- Ford Ka sales increased 119.59 percent to 1,278 units
- Ford Kuga sales increased 3200 percent to 66 units
- Ford Mondeo sales decreased 70.59 percent to 10 units
- Ford Mustang sales totaled 1 units
- Ford Ranger sales increased 331.27 percent to 1,393 units
- Ford Territory sales totaled 205 units
- Ford Transit sales increased 673.33 percent to 116 units
During the first three months of the 2021 calendar year, Ford Argentina sales increased 19 percent to 10,409 units.
Sales Results - March 2021 - Argentina - Ford
| MODEL | MAR 2021 / MAR 2020 | MARCH 2021 | MARCH 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| BRONCO | * | * | * | * | * | * |
| BRONCO SPORT | * | 10 | * | * | 10 | * |
| ECOSPORT | -1.24% | 318 | 322 | -23.36% | 1,752 | 2,286 |
| F-SERIES | +46.15% | 38 | 26 | +61.82% | 89 | 55 |
| FIESTA | -88.89% | 1 | 9 | -94.38% | 9 | 160 |
| FOCUS | -97.50% | 1 | 40 | -99.13% | 3 | 343 |
| KA | +119.59% | 1,278 | 582 | +0.16% | 3,158 | 3,153 |
| KUGA | +3,200.00% | 66 | 2 | +206.06% | 101 | 33 |
| MONDEO | -70.59% | 10 | 34 | -82.32% | 29 | 164 |
| MUSTANG | * | 1 | * | * | 5 | * |
| RANGER | +331.27% | 1,393 | 323 | +81.24% | 4,426 | 2,442 |
| TERRITORY | * | 205 | * | * | 549 | * |
| TRANSIT | +673.33% | 116 | 15 | +428.57% | 259 | 49 |
| FORD TOTAL | +154.32% | 3,441 | 1,353 | +19.18% | 10,409 | 8,734 |
The Ford Authority Take
After starting the year with negative figures in both January and February, Ford Argentina sales posted an impressive jump in March. In fact, the dramatic increase in Ford sales last month outpaced the 102.5 percent recovery experienced by the Argentine auto market during the same time frame.
Both achievements are due to fact that March 2020 was the first month that Argentina was negatively impacted by COVID-19, with dealers being forced to close their doors for nearly the entire month due to the enactment of drastic lockdowns in the country.
Ford’s impressive gains during March in the Argentine market were led by the locally made Ranger and the subcompact Ka, the brand’s two best-selling models in South America. With 1,393 deliveries, the midsize pickup was again Ford’s most popular model in Argentina, keeping it in third place in its competitive segment.
About The Numbers
- All percent change figures compared to Ford Argentina sales in March 2020, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
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- Ford Argentina sales March 2021 (Ford brand) (this page)
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