Ford Brazil Sales Nosedive 70 Percent In March 2021

Ford Brazil sales decreased 70 percent to 4,304 units in March 2021 compared to March 2020 results.

Individual model sales performance was as follows:

• Ford EcoSport sales decreased 84.63 percent to 315 units
  • The vehicle is been discontinued in Brazil
• Ford Fusion sales decreased 100 percent to 0 units
• Ford Ka sales decreased 86.22 percent to 1,479 units
  • The vehicle is been discontinued in Brazil
• Ford Mustang sales decreased 74.42 percent to 11 units
• Ford Ranger sales increased 52.95 percent to 2,386 units
• Ford Territory sales totaled 90 units

During the first three months of the 2021 calendar year, Ford Brazil sales decreased 63 percent to 16,174 units.

Sales Results - March 2021 - Brazil - Ford

The Ford Authority Take

After the dramatic drop in February – the first full month after FoMoCo announced plans to cease local manufacturing, Ford Brazil’s sales declined sharply again in March. With this performance, the Blue Oval has now been in the red for 15 months in Brazil, with the negative performance expected to continue throughout the remained of the year.

As was expected, the 70 percent drop experienced in March was led by the loss of sales volume from the Ford Ka and EcoSport, which were manufactured locally in Brazil until January. Meanwhile, the only model that managed to increase sales volume was the Ranger. Imported from Argentina, the midsize pickup truck became Ford’s best-selling vehicle in the Brazilian market for first time in history.

About The Numbers

• All percent change figures compared to Ford Brazil sales in March 2020, unless noted otherwise

Further Reading & Sales Reporting

• Ford Motor Company news
  • Ford news
  • Ford Brazil news
• Running Ford Motor Company sales numbers
  • Running Ford sales numbers
• Ford Motor Company Q1 2021 sales reports:
  • Ford Motor Company sales Q1 2021 U.S.A
    • Ford Motor Company sales January 2021 U.S.A.
      • Ford sales January 2021 U.S.A.
      • Lincoln sales January 2021 U.S.A.
    • Ford Motor Company sales February 2021 U.S.A.
      • Ford sales February 2021 U.S.A.
      • Lincoln sales February 2021 U.S.A.
    • Ford Motor Company sales March 2021 U.S.A.
      • Ford sales March 2021 U.S.A.
      • Lincoln sales March 2021 U.S.A.
  • Ford China sales Q1 2021
  • Ford Motor Company Canada sales Q1 2021
    • Ford Canada sales Q1 2021
    • Lincoln Canada sales Q1 2021
  • Ford Motor Company Argentina sales Q1 2021
    • Ford Argentina sales January 2021 (Ford brand)
    • Ford Argentina sales February 2021 (Ford brand)
    • Ford Argentina sales March 2021 (Ford brand)
  • Ford Motor Company Brazil sales Q1 2021
    • Ford Brazil sales January 2021 (Ford brand)
    • Ford Brazil sales February 2021 (Ford brand)
    • Ford Brazil sales March 2021 (Ford brand) (this page)
  • Ford Motor Company Korea sales Q1 2020
    • Ford Motor Company Korea sales January 2021
      • Ford Korea sales January 2021
      • Lincoln Korea sales January 2021
    • Ford Motor Company Korea sales February 2021
      • Ford Korea sales February 2021
      • Lincoln Korea sales February 2021
    • Ford Motor Company Korea sales March 2020
      • Ford Korea sales March 2020
      • Lincoln Korea sales March 2020
  • Ford Motor Company Mexico sales Q1 2020
    • Ford Motor Company Mexico sales January 2021
      • Ford Mexico sales January 2021
      • Lincoln Mexico sales January 2021
    • Ford Motor Company Mexico sales February 2021
      • Ford Mexico sales February 2021
      • Lincoln Mexico sales February 2021
    • Ford Motor Company Mexico sales March 2021
      • Ford Mexico sales March 2021
      • Lincoln Mexico sales March 2021
  • Ford Russia sales Q1 2021
    • Ford Russia sales January 2020
    • Ford Russia sales February 2020
    • Ford Russia sales March 2020
  • Ford Motor Company sales Q1 2021 by vehicle type
    • FoMoCo car sales Q1 2021
    • FoMoCo crossover sales Q1 2021
    • FoMoCo SUV sales Q1 2021
    • FoMoCo truck sales Q1 2021
    • FoMoCo van sales Q1 2021