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Ford Brazil Sales Nosedive 70 Percent In March 2021

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Ford Brazil sales decreased 70 percent to 4,304 units in March 2021 compared to March 2020 results.

Individual model sales performance was as follows:

During the first three months of the 2021 calendar year, Ford Brazil sales decreased 63 percent to 16,174 units.

Sales Results - March 2021 - Brazil - Ford

MODELMAR 2021 / MAR 2020MARCH 2021MARCH 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
ECOSPORT-84.63% 3152,050-64.07%2,417 6,727
FUSION-100.00% 01-92.31%1 13
KA-86.22% 1,47910,730-76.53%7,614 32,447
MUSTANG-74.42% 1143-0.80%124 125
RANGER+52.95% 2,3861,560+24.51%5,619 4,513
TERRITORY* 90**363 *
FORD TOTAL-70.10% 4,30414,397-63.16%16,174 43,904

The Ford Authority Take

After the dramatic drop in February – the first full month after FoMoCo announced plans to cease local manufacturing, Ford Brazil’s sales declined sharply again in March. With this performance, the Blue Oval has now been in the red for 15 months in Brazil, with the negative performance expected to continue throughout the remained of the year.

As was expected, the 70 percent drop experienced in March was led by the loss of sales volume from the Ford Ka and EcoSport, which were manufactured locally in Brazil until January. Meanwhile, the only model that managed to increase sales volume was the Ranger. Imported from Argentina, the midsize pickup truck became Ford’s best-selling vehicle in the Brazilian market for first time in history.

About The Numbers

Further Reading & Sales Reporting

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Comment

  1. Pedro

    In the first half o April, Ford has sold around 500 Rangers in Brazil, going head-to-head with CAOA-Chery in sales charts. Sad but predictable.

    Reply

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