Before the 2021 Ford Bronco was even revealed last summer, Ford informed customers that it would be hosting what it calls the Bronco Off-Roadeo, an off-road driving school that’s free for all Ford Bronco Sport Badlands, Bronco Sport First Edition, and Ford Bronco buyers. Now, as we reported a couple of weeks ago, Bronco Off-Roadeo registration is officially open.
Bronco Off-Roadeo registration is a multi-step process that starts with creating an account and a profile at the official Off-Roadeo site, then verifying a vehicle. This can be done whether or not owners have the vehicle in their possession and even if they haven’t received a “scheduled for production” email yet.
However, at this time, those that register can only enter their preferences for location and date prior to the calendars opening up later this spring. While confirmation emails are sent out after these steps are completed, it doesn’t lock in a registration just yet – it merely puts people on a list to be able to choose a date and location when that becomes available in a few weeks.
The Bronco Off-Roadeo is a 1.5-day adventure that will take place in four different locations – Austin, Texas, Moab, Utah, Vermont, and Nevada. As of right now, the exact locations have not been determined. As we recently reported, a ski resort chosen to host the Vermont Off-Roadeo has backed out of the event after nearby residents complained.
Ford says that the Bronco Off-Roadeo is geared toward both beginners and experienced off-roaders, and all participants will get to drive a Bronco supplied by Ford. That way, they won’t have to worry about scratching up their new ride. Attendees will also get to learn from experts who can teach them proper off-roading techniques, but also all about the many cool features present in the new Bronco, like its stabilizer bar disconnect and G.O.A.T. modes.
Owners will have up to one calendar year from the date of delivery to register for and attend the event, which is free for eligible owners minus the cost of lodging, travel, and a registration and processing fee.