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Ford Fiesta Was Second Most Popular U.K. Car In March 2021

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After briefly leading the U.K. car registration charts in February, the Ford Fiesta hatchback fell to second behind Stellantis brand Vauxhall’s Corsa hatchback in March.

Top 10 U.K. Car Registrations - March 2021
Position Vehicle Registrations
1 Vauxhall Corsa 7,927
2 Ford Fiesta 7,406
3 Mercedes A-Class 7,012
4 Tesla Model 3 6,585
5 Nissan Qashqai 6,583
6 BMW 3-Series 5,681
7 Volkswagen Golf 5,194
8 Toyota Yaris 4,910
9 Ford Puma 4,886
10 MINI 4,883
Vauxhall Corsa

According to the Society of Motor Manufacturers and Traders, 7,406 units of the Ford Fiesta were registered, 501 units short of the 7,927 achieved by the Corsa. The Mercedes A-Class placed third with 7,012 registrations, while the Tesla Model 3 and Nissan Qashqai almost tied for fourth on 6,585 and 6,583 respectively.

Ford was the only manufacturer to have two vehicles sold under the same brand in the top ten, with the Ford Puma placing ninth with 4,886 units. BMW also took two places, but with different brands. Its own 3 Series was sixth (5,681), three places ahead of Mini (4,883).

Ford Puma

Total registrations of all cars (a term understood to include SUVs and crossovers in the U.K.) amounted to 283,964 units. This was an 1.5 percent improvement over March 2020, but historically a terrible result in one of the two months when registrations normally increase dramatically due to a change in the license number’s date identifier. The March average from 2010 to 2019 was 450,189 units.

The reason for the downturn is, of course, the continuing COVID-19 pandemic. Customers were not allowed to visit dealer showrooms or test-drive vehicles in March, but both became possible in Scotland on April 5th and in England and Wales on April 12th. The situation in Northern Ireland has not been clarified as of this writing. Although it was possible to buy cars during March, the lifting of restrictions is expected to lead to a surge in registrations and sales in April.

Top 10 U.K. Car Registrations YTD 2021
Position Vehicle Registrations
1 Vauxhall Corsa 12,413
2 Ford Fiesta 11,645
3 Nissan Qashqai 10,739
4 Mercedes A-Class 10,169
5 BMW 3-Series 8,092
6 Volvo XC40 8,084
7 Volkswagen Golf 7,896
8 Kia Sportage 7,837
9 Ford Puma 7,561
10 Volkswagen Tiguan 7,384

During the first three months of 2021, the Ford Fiesta (11,645 units) once again trails the Vauxhall Corsa (12,413), with the U.K.-built Nissan Qashqai crossover third on 10,739 units. Ford once again has two models in the top ten, and is now joined in that respect by Volkswagen – Golf and Tiguan. In the first three months of the year, 425,525 cars were registered, 12 percent down compared to the 2020 figure of 483,557 units.

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Written by David Finlay

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3 Comments

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  1. Wake up Ford Europe!

    Once a market leader, now only a follower, even taken over by Japanese brands.
    If Ford will lose the first spot in many many years in the UK, well, this will be a breaking points.

    Ford has cancelled cars, made it dealers difficult and they run behind facts.

  2. Nice to see that somewhere in the world, people still appreciate/enjoy smaller cars, instead of the lumbering SUV’s that populate our roads.

  3. Vauxhall with its Corsa has for some time been pressing Fords Fiesta for sales. There is an £900 advantage to the Corsa at base model, in this market that’s significant.
    Now retired I drive a new Kuga 1.5 Petrol Titanium, the fifth but fist as a petrol…bad move..noisy and thirsty 32 mpg to 41 of my diesels.
    I have done probably over 600K in Fords ( inc work) 1.25 million in total. No bigger fan of Fords but this could well be my last. Sad I have in the attic brochures going back to 1961/2 on Ford products from around the World, even been to the Ford Museum in Detroit…so that tells you something…
    Ford did the dirty and closed their engine plant by me a few moths ago. The U.K. has been from the early sixties Fords best market outside the US, it even subsided the US during the eighties.
    So Mr Ford..pull your finger out.
    Condolences to the family of fellow Welshman..Richard Parry-Jones. Ford could well do with him now. 🏴󠁧󠁢󠁷󠁬󠁳󠁿🏴󠁧󠁢󠁷󠁬󠁳󠁿

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