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Ford Focus Vignale Has Been Cancelled In Europe Due To Slow Sales

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Earlier this year, we ran a series of articles discussing Europe’s Ford Vignale lineup, which was previously offered on six different models – the Ford EdgeFord Fiesta, Mondeo, Kuga, S-Max, and Focus – which represent range-topping, high-end versions of those vehicles. However, one of those models – the Ford Focus Vignale – has now been discontinued amid slow sales.

According to Autocar, the Ford Focus Vignale accounted for just 4.4 percent of total Focus sales, while the Focus Active X Vignale represented 2.2 percent of those sales. As of this writing, both models are still showing up in Ford’s online build & price configurator, but have been removed from the automaker’s price lists.

The cancellation of the Ford Focus Vignale leaves the ST-Line X as Europe’s range-topping Focus trim. That model features a starting MSRP of £26,575 ($36,511 USD), which is £1,635 ($2,246 USD) cheaper than the Vignale. Meanwhile, the X trim now tops the Focus Active lineup and starts out at £26,625 ($36,580 USD).

Those that covet the equipment that came standard on the Focus Vignale are in luck, however, as Ford now offers features including Windsor leather seats, a wide-view backup camera, heads-up display, and adaptive LED headlights as optional equipment for other trim levels.

The discontinuation of the Focus Vignale leaves the Edge, Fiesta, Kuga, S-Max, and Mondeo as the sole Vignale models in Ford’s European lineup for now. However, as we reported recently, the Mondeo will be discontinued in the region next year, which means the Vignale will follow. The Mondeo is still going strong in other parts of the world, however. The Mondeo Hybrid Titanium launches in Argentina this month, while the Chinese Mondeo recently received a refresh with a new 12.8-inch infotainment screen and SYNC+.

We’ll have more on Ford’s global lineup soon, so be sure and subscribe to Ford Authority for more Ford Focus news and around-the-clock Ford news coverage.

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Written by Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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4 Comments

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  1. I have a 2015 Focus. I love it. I thought about a new car but can’t really afford one and they are discontinuing the Focus so don’t know what I’d get

  2. The Mark 4 focus is great especially the st line versions great to drive lots of space inside just a slightly cheap interior lets it down. The problem in the uk with the vignale is it is too expensive and not worth the premium over the other models. They tried to make it with a interior to rival the premium hatchbacks golf A3 etc but it didn’t.

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