Earlier this year, we ran a series of articles discussing Europe’s Ford Vignale lineup, which was previously offered on six different models – the Ford Edge, Ford Fiesta, Mondeo, Kuga, S-Max, and Focus – which represent range-topping, high-end versions of those vehicles. However, one of those models – the Ford Focus Vignale – has now been discontinued amid slow sales.
According to Autocar, the Ford Focus Vignale accounted for just 4.4 percent of total Focus sales, while the Focus Active X Vignale represented 2.2 percent of those sales. As of this writing, both models are still showing up in Ford’s online build & price configurator, but have been removed from the automaker’s price lists.
The cancellation of the Ford Focus Vignale leaves the ST-Line X as Europe’s range-topping Focus trim. That model features a starting MSRP of £26,575 ($36,511 USD), which is £1,635 ($2,246 USD) cheaper than the Vignale. Meanwhile, the X trim now tops the Focus Active lineup and starts out at £26,625 ($36,580 USD).
Those that covet the equipment that came standard on the Focus Vignale are in luck, however, as Ford now offers features including Windsor leather seats, a wide-view backup camera, heads-up display, and adaptive LED headlights as optional equipment for other trim levels.
The discontinuation of the Focus Vignale leaves the Edge, Fiesta, Kuga, S-Max, and Mondeo as the sole Vignale models in Ford’s European lineup for now. However, as we reported recently, the Mondeo will be discontinued in the region next year, which means the Vignale will follow. The Mondeo is still going strong in other parts of the world, however. The Mondeo Hybrid Titanium launches in Argentina this month, while the Chinese Mondeo recently received a refresh with a new 12.8-inch infotainment screen and SYNC+.