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Ford Is The Fourth Highest Brand Buyers Would Consider For EVs, According To New Survey

As automakers shift toward developing and building electric vehicles, consumer perception of these brands will most certainly play a big role in which ultimately comes out on top as the world transitions to EVs. We saw this in a consumer survey conducted earlier this year, in which potential truck buyers admitted they found the Ford F-150 Electric to be more appealing than the Tesla Cybertruck – even though the F-150 Electric hasn’t been revealed yet.

Now, we have even more proof that brands matter when it comes to consumer preference, courtesy of CarGurus’ Electric Vehicle Sentiment Report. The report, which surveyed 1,097 automobile owners in the U.S. on their feelings toward EVs, found that Ford was the fourth-highest brand buyers would consider purchasing an electric vehicle from.

A total of 32 percent of respondents said they would consider buying a Ford EV, which placed the automaker behind Tesla (57 percent), Toyota (52 percent), and Honda (45 percent). The fact that Tesla, which is the only established all-electric automaker at the moment, came in first isn’t a huge surprise. But it is interesting that Toyota and Honda scored so highly, given the fact that neither currently sells an electric vehicle in the U.S. On top of that, Honda will be using General Motors’ Ultium technology in its future EVs.

This market is wide open for the taking, however. A full 78 percent of those surveyed said that they were open to purchasing one of several brands of electric vehicles, while just 15 percent were not open to the idea and 8 percent were neutral on the topic.

While brand name obviously plays a big role in the EV market, it seems that most consumers are willing to consider multiple products before settling on a purchase. We saw this phenomenon most recently with the Ford Mustang Mach-E, which managed to make a dent in Tesla’s market share in just its first full month on sale. Thus, it’ll be interesting to see how things go when Ford has a full array of EVs on the market.

We’ll have more on the future of electric vehicles soon, so be sure and subscribe to Ford Authority for continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. royl

    Until there are actual, dollar for dollar comparisons, along with actual RELIABILITY figures, these type of polls are just noise. I have never liked a comparison that included a thumb on the scale. When comparing two vehicles the purchase price should be Very similar. For example, a story regarding how a new F250 out performed a honda ridgeline (towing/comfort/etc.) is ridiculous! When the prices and reliability history become available, I guess is these figures will change, in a significant fashion.

    1. Stephen Ketterer

      As are most polls. Meant to shape public opinion, not reflect it.

  2. Ford Owner

    Toyota will rely again on Tesla technology for their EVs. But the best all around brand is Ford.

  3. Lou

    Please check your facts. Toyota & Honda have made and do make PHEV vehicles; initially these were “compliance cars” to meet CARB requirements and not available in all states.

    What is surprising is that GM is not mentioned in the ranking. A company that pioneered electric with the EV1, then Chevy Volt, Cadillac ELR, now Chevy Bolt and upcoming Bolt EUC, GMC Hummer EV, and Cadillac Lyriq!

    I don’t think these survey “respondents” know much about EVs.

    1. Brett Foote

      The study is about EVs, not PHEVs.

      1. Lou

        PHEVs are EVs!

        PHEV (Plug-in Hybrid Electric Vehicle)

        1. Brett Foote

          They most certainly are not. PHEVs have both a gas and electric motor, while EVs have only electric motors. Two totally different things.

          1. Lou

            While I understand your exception, there are certainly different classes of EV (e.g. BEV, HEV, PHEV). By definition, the name denotes these classes all as “electric vehicles”.

            While some may not be 100% electric (BEV), a PHEV may still be electrically driven thru a range extender (EREV). Examples of these would be a Chevy Volt and a BMW i3.

            In any case, my main point was to highlight that GM has been and is going to be a force in the EV landscape yet was not ranked highly in the top brands.

            Respectfully … Lou

  4. Brett Foote

    Your original comment says “please check your facts” regarding what is stated in the article, which is the fact that neither Toyota nor Honda currently sells an electric vehicle (EV) in the U.S., which they do not. Thus, I just wanted to chime in and clarify.


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