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U.S. Ford Motor Company Sales Increase 26.4 Percent In March 2021

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Ford Motor Company sales increased by 26.4 percent to 214,236 units during March 2021 in the United States. Sales increased at both FoMoCo brands – the namesake Ford brand as well as at the Lincoln luxury division.

“Ford’s retail sales exceeded 2020 and 2019 sales levels. Our customers are really embracing our new electrified vehicle lineup. The all-new fully electric Mustang Mach-E and the F-150 PowerBoost Hybrid lifted Ford’s overall electrified vehicle sales to a record start in the first quarter with sales up 74 percent over a year ago,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “Our all-new Bronco Sport posted record monthly sales in March and helped power Ford Brand SUVs to their best start in 20 years,” he added.

FoMoCo Sales Notes – U.S. – March 2021

Sale types:

  • Total Ford Motor Company sales during March 2021 increased 26.4 percent to 214,236 units
  • Like in February, Ford retail sales outperformed the industry. Ford’s estimated retail share in March totaled 12.0 percent, compared to 11.7 percent last year. Share gains came from trucks and new product offerings, including Bronco Sport and the fully electric Mustang Mach-E

Inventory& SAAR:

  • Ford did not provide inventory or SAAR information

Brand & Model Sales

Ford sales increased 25.6 percent to 204,231 units:

Lincoln sales increased 44.6 percent to 10,005 units:

During the first three months of the 2021 calendar year, Ford Motor Company sales increased 1 percent to 521,334 units.

Sales Results - March 2021 - USA - Ford

MODELMAR 2021 / MAR 2020MARCH 2021MARCH 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BRONCO SPORT* 9,780**23,356 *
E-SERIES+9.48% 3,5813,271+4.70%10,573 10,098
ECOSPORT+64.93% 4,9002,971-0.35%12,878 12,923
EDGE-10.86% 8,8189,892-25.17%22,150 29,599
ESCAPE+9.57% 17,94716,380-14.81%40,990 48,117
EXPEDITION+93.56% 9,9265,128+12.50%22,263 19,790
EXPLORER+40.02% 26,40418,857+15.87%65,244 56,310
F-SERIES+34.15% 84,04362,648+9.24%203,797 186,562
FUSION-74.92% 2,99311,934-78.64%7,889 36,937
GT-59.26% 1127-58.23%33 79
HEAVY TRUCKS+86.08% 936503+111.13%3,623 1,716
MUSTANG+6.12% 7,2976,876-4.40%17,274 18,069
MUSTANG MACH-E* 2,637**6,614 *
RANGER+43.28% 11,1107,754+15.19%24,166 20,980
TRANSIT-17.81% 10,76413,096-25.48%27,451 36,836
TRANSIT CONNECT+30.51% 3,0842,363+0.77%7,623 7,565
FORD TOTAL+25.60% 204,231162,599+1.05%495,924 490,769

Sales Results - March 2021 - USA - Lincoln

MODELMAR 2021 / MAR 2020MARCH 2021MARCH 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
AVIATOR+63.57% 2,5321,548+7.41%6,086 5,666
CONTINENTAL-44.65% 274495-50.86%768 1,563
CORSAIR+98.34% 2,9791,502+25.47%7,114 5,670
MKZ-51.35% 415853-64.45%1,238 3,482
NAUTILUS+52.46% 2,0431,340+2.42%5,372 5,245
NAVIGATOR+52.03% 1,7621,159+26.29%4,832 3,826
LINCOLN TOTAL+44.66% 10,0056,916-0.59%25,410 25,561

Sales Results - March 2021 - USA - FMC Totals

BRANDMAR 2021 / MAR 2020MARCH 2021MARCH 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
FORD TOTAL+25.60% 204,231162,599+1.05%495,924 490,769
LINCOLN TOTAL+44.66% 10,0056,916-0.59%25,410 25,561
FMC USA TOTAL+26.38% 214,236169,515+0.97%521,334 516,330

About The Numbers

  • All percent change figures compared to Ford Motor Company sales for March 2020, unless noted otherwise

Further Reading & Sales Reporting

  • Sweepstakes Of The Month: 2021 Ford Mustang Shelby GT500 plus $25K in cash. Details here.
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Written by Deivis Centeno

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5 Comments

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  1. EVERYONE posted huge increases for March, as March ’20 was the first pandemic month. But, that measly 1% increase for the quarter is embarrassing – below all others. Refusal to incentivize realistically, Hackett decontenting and some iffy new models, for sure.

    • If they’re not incentivizing and still increasing sales, while at the same time selling/prioritizing retail over fleet. Isn’t that a good thing? Isn’t that how a company makes money? I mean great, gm sell a ton of pickups, but they also take 10k off every sale

      • He likes looking for negative angles on any positive Ford news, even if he has to make stuff up.

        Think about all these “iffy” new models selling so well. Absolutely awful news for Ford.

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