The all-new 2021 Ford Mustang Mach-E got off to a bit of a rough start when FoMoCo issued a stop-ship on the electric crossover to address a quality issue back in January. Since then, the automaker has been handing out free charging, cashback, and incentive reimbursements to customers facing delivery delays. However, production and sales numbers from the first month of the year were encouraging, and despite its early troubles, the Mach-E was the fourth best-selling EV in the U.S. in the first quarter of the year, according to Cox Automotive.
The Mach-E finished behind the Tesla Model Y, which was the best-selling EV in the U.S. in Q1, followed by the Tesla Model 3 and Chevrolet Bolt EV. It finished ahead of the Tesla Model S and X, both of which recently underwent a redesign but are facing delivery delays at the moment.
Meanwhile, EV sales, in general, are on the rise, representing 7.8 percent of the total U.S. market, up from 4.8 percent in Q1 of 2020. EV sales also outpaced industry growth with an 81 percent jump versus a 44.8 percent increase. In total, automakers sold over 100,000 electric vehicles in the first quarter, which is the most ever. However, 69,300 of those units came from Tesla as it continues to dominate the EV market, though its market share dropped from 83 percent in Q1 2020 to 71 percent in Q1 2021.
Despite its early production and delivery issues, the Ford Mustang Mach-E is quickly gaining on its rivals. In February – its first full month on sale – Ford’s first-ever all-electric crossover was already stealing market share from Tesla and turning on dealer lots in an average of just four days. And though it was outsold by the Bolt EV in Q1, a recent survey found that nearly as many EV shoppers are considering buying a Mach-E as the Chevy.