Ford Authority

Lincoln Continental Discount Offers Up To $5,500 Off In April 2021

During April 2021, a Lincoln Continental discount offers up to $5,500 off the 2020 model in select markets. Additionally, an interest-free financing offer is also available towards the purchase of a new 2020 Continental. Notably, the special financing offer appears to be available nationwide.

Lincoln Continental Incentives

The featured Lincoln Continental discount offers for April 2021 vary by region and are as follows:

  • New York City:
    • Finance offer: 0 percent interest for 72 months
    • Discount offer: $4,500 retail incentive
  • Detroit:
    • Finance offer: 0 percent interest for 72 months
    • Discount offer: $4,500 retail incentive
  • Miami:
    • Finance offer: 0 percent interest for 72 months
    • Discount offer: $5,500 retail incentive
  • Los Angeles:
    • Finance offer: 0 percent interest for 72 months
      • Available for Reserve and Black Label models
      • Standard models receive 0.9 percent interest for 72 months
    • Discount offer: $4,500 retail incentive

Interested parties should note that the above offers are valid through May 3rd, 2021.

Lincoln Continental Discount April 2021

Lincoln Continental Pricing

For reference, here are the 2020 Lincoln Continental trim levels and their corresponding starting MSRPs, including the $995 destination charge:

  • Standard – $47,300
  • Reserve – $60,865
  • Black Label – $71,200

This month’s deals are similar to the majority of Continental discounts offered throughout 2020. For reference, the most generous offer in 2020 was the $4,000 retail discount observed in January, which also included interest-free financing.

It’s worth noting that the 2020 model year is the last year of the large luxury sedan, as first reported by Ford Authority. In fact, the last model built for the U.S. has already rolled off the line at the Ford Flat Rock Assembly Plant.


  • Must take delivery from an authorized Lincoln dealer’s stock May 3rd, 2021, unless specified otherwise.
  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Lincoln Continental discount not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

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Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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