Ford Authority

Lincoln Mexico Sales Decrease 40 Percent In March 2021

Lincoln Mexico sales totaled 51 units in March 2021, a decrease of 40 percent over March 2020.

Lincoln sales on an individual model basis were as follows:

In the first three months of the 2021 calendar year, Lincoln Mexico sales decreased 47 percent to 173 units.

Sales Results - March 2021 - Mexico - Lincoln

MODELMAR 2021 / MAR 2020MARCH 2021MARCH 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
AVIATOR-62.07% 1129-32.79%41 61
CORSAIR* 15**48 *
NAUTILUS-66.67% 26-59.18%20 49
NAVIGATOR0.00% 2323-27.27%64 88
LINCOLN TOTAL-40.00% 5185-47.09%173 327

The Ford Authority Take

Lincoln Mexico sales declined once again in March. The performance representing the 15th consecutive month of diminished sales volume at FoMoCo’s luxury brand in the Mexican market. Lincoln has been affected by the systematic decline in demand for vehicles in the Latin country, whose economy has further weakened due to adversities caused by the COVID-19 pandemic.

Last month’s drop was marked by a notable contraction in sales of the new Lincoln Aviator, which a year earlier was the firm’s most popular vehicle. Under those circumstances, the Navigator remained Lincoln’s best-selling nameplate for the fourth consecutive month.

About The Numbers

Further Reading & Sales Reporting

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