The Zephyr name has a long history with Ford Motor Company, originally debuting as a line of luxury cars back in 1936, used by Mercury in the late 1970s and early 1980s for a number of vehicles, and later coming back as a concept car that spawned the production 2006 Lincoln Zephyr that was soon renamed the MKZ. Now, the name has surfaced once again on the Lincoln Zephyr Reflection concept, which debuted today at the Shanghai Auto Show alongside the new Ford EVOS.
The Lincoln Zephyr Reflection preview car is designed to showcase the best of Lincoln’s global design expertise in a vehicle produced solely for the China market. The all-new Lincoln Corsair plug-in hybrid (PHEV) also made its debut as Lincoln’s first locally produced new energy vehicle (NEV). Lincoln also officially launched Lincoln ID, a single ID that enables customers to log in across Lincoln’s digital ecosystem.
“Our global momentum is building, and we continue to lean into the strength of our world-class vehicles and Lincoln Way experiences,” said Joy Falotico, president, Lincoln Motor Company. “Lincoln’s strategy for growth in China is firmly rooted in our deep understanding of the discerning Chinese consumer. Their desire for sedans is the inspiration behind this progressive and distinctive vehicle for China and underscores our commitment to the China market.”
The Lincoln Zephyr Reflection “teaser” model serves to preview the latest expression of Lincoln’s Quiet Flight product DNA and hints at the future of Lincoln’s design philosophy and signature features ahead of the production model’s debut later this year. Consumer demand for luxury sedans in China is strong and the Zephyr Reflection will provide Chinese consumers with a unique vehicle designed just for them.
Mao Jingbo, president of Lincoln China, added, “we gathered Lincoln’s global wisdom and Chinese design talent to create the Zephyr Reflection specifically for a more youthful, Chinese customer segment. With a dynamic and futuristic exterior design and a lightweight interior, the Zephyr Reflection embodies the current digital era with advanced, intuitive technology that redefines American luxury.”
The Zephyr Reflection’s striking, modern aesthetic is designed to emotionally connect with and captivate younger customers. Its signature Lincoln grille features a starburst pattern that cascades across the front facia. Moving to the side, the signature Lincoln star flows seamlessly to the flush door handles, while colors like satin silver, tinted chrome, and copper accents will be available.
“Our global design team leveraged deep insights from our talented team in China, and carefully considered the discerning expectations of our young and affluent Chinese clientele,” said Kemal Curic, design director, Lincoln. “The result is an evolution of our Quiet Flight product DNA. Quiet Flight has already proven to be a key differentiator for Lincoln globally, and now, showcases our drive for innovation, while addressing the evolving needs and wants of China’s new generation.”
When entering the Zephyr Reflection, a sequence of welcoming lights activates, including the full-width taillamp and headlamps. The Lincoln star lights up, and the welcome mat takes on a flowing, dynamic effect.
The Zephyr Reflection marks the debut of Lincoln’s coast-to-coast screen composed of a digital cluster and panoramic center screen. Nearly all the buttons in the console are equipped with smart surfaces, an innovative digital design where the key icons only appear when activated.
Other notable features include speakers that flow away from surfaces, a minimalist multi-function knob, and a futuristic steering wheel. The coast-to-coast screen combines three advanced screens that offer unique functionality for the driver and front passenger. The split-screen creates the effect of an ultra-wide, smart display where both sides can be adjusted independently, offering the driver relevant information, and the front passenger entertainment options and other information.
The Zephyr Reflection also features Lincoln’s new digital Human-Machine Interface (HMI) language – Constellation. The Lincoln-exclusive Constellation theme inspired by the night sky actuates the young generation’s dream of exploring the universe and accentuates the calming effect of the horizontal designs in the cabin.
The new Lincoln Constellation features three exclusive themes – Normal, Sport, and Zen – allowing customers to choose the interior theme that reflects their mood. The stars of the Constellation take on flowing, dynamic effects, even when doing something simple like turning on the air conditioner.
“Lincoln’s success is not accidental but a result of our ‘Luxury in Your Own Way’ brand philosophy,” said Anning Chen, president and CEO, Ford China. “People, trust, and courage are the three key words that represent Lincoln’s localization success in the China market. I am very happy to see Lincoln driving insights for a new chapter as a challenger.”
Unfortunately, the Zephyr Reflection will not be sold in North America, and as we reported previously, the automaker currently has no plans to sell sedans in the region any time soon following the discontinuation of the Lincoln Continental last year.