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2021 Ford Bronco Production Woes Won’t Stem From Chip Shortage

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Ford’s production has taken a massive hit as a result of the semiconductor chip shortage in recent weeks, forcing the automaker to shut down a number of its North American and European plants. Ultimately, the automaker expects that the shortage will cut its production in half in Q2 alone, so we can’t blame Ford Bronco order holders that are worried the new SUV might be impacted, too. However, it doesn’t appear that the chip shortage will affect 2021 Ford Bronco production whatsoever.

According to Bronco Nation, 2021 Ford Bronco production will not be impacted by the chip shortage, as the automaker has taken steps to protect the launch of one of its most important products in years. That’s the only good news, however, as the automaker is facing various other problems that will have an impact on Bronco production this year.

According to Ford, more customers are opting for fully loaded Broncos than it originally anticipated. It is also working to meet the high demand for the optional Sasquatch Package, which it hopes to ramp up the production of by this summer. However, hardtop production remains an issue as its supplier – Webasto – is facing serious challenges in that regard. Other options facing constraints including Ford’s optional 2.7L EcoBoost V6, the towing package, and Wildtrak trim.

Thus, those ordering a Bronco with any of these options will be facing a longer wait, regardless of what their reservation timestamp says. It is possible to change an order, which can be edited until a vehicle is scheduled for production, to expedite delivery. Ford suggests that going with a soft-top instead of the hardtop, the 2.3L EcoBoost I-4 instead of the V6, and/or a non-Badlands or Wildtrak trim level will result in faster production and delivery.

None of this really comes as a surprise given what we already know. Job 1 2021 Ford Bronco production is already underway at the Ford Michigan Assembly Plant, but Ford doesn’t expect to be able to fully ramp up production until August, as we recently reported. Out of all the orders placed thus far, 60 percent chose the 2.7L over the 2.3L, and 70 percent of buyers are opting for the top three trim levels. On the bright side, Ford recently said that all order holders will receive an update on production timing this month, including those that haven’t yet received a “scheduled for production” email.

We’ll have more on Bronco production soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and around-the-clock Ford news coverage.

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Written by Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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7 Comments

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  1. You state that it is possible to edit your order to expedite production in light of shortages for some options. I would consider changing my order from the turbo V6 to the i4 engine but I have no performance stats comparing the two choices . What is the 0- 60 time for the i4 versus the V6?

    • Nothing is known right now, but the V6 is a larger displacement Ecoboost engine and is rated for a good amount more horsepower and torque. We can expect the 2.3 Ecoboost will also be a compelling option. If you want to know how that accelerates, drive a Ranger, as that’s the same engine and same platform. You could drive a number of vehicles that have the 2.7 Ecoboost, but the F-150 is the only one that doesn’t have it in a transverse configuration. The Edge ST and Fusion Sport both have the 2.7, but these are transverse mounted engines and they don’t seem to quite capture the full power of the 2.7 like the F-150 does. Wait for the V6. The only “advantage” to the 2.3 is possible fuel economy benefits and it’s the only one of the two currently slated to get the manual transmission. You’re not losing anything with the V6.

  2. Why doesn’t ford make there own chips then you don’t have to depend on somebody else I know cheap labor.

  3. Why doesn’t ford make there own chips then you don’t have to depend on somebody else I know cheap labor.

  4. I’d say if you wanted a V6 it’s worth the wait. My wife has an Edge ST with that engine and paired with the 8 speed automatic, it’s a fantastic combo. I’ve driven both the turbo 4 and the twin turbo v6 and they are worlds apart in terms of throttle response and performance.

    I’m not talking just pedal to metal. Pedal to metal, the 4 actually performs pretty well, it’s the part throttle that’s more of a challenge. In normal part throttle acceleration, the V6 is still / always swift and torquey. The 4 is somewhat lacking when it’s not revving. The 4’s power delivery is more of an all or nothing option, the V6 has smooth torque across the board.

    • To Jean- Francois Rivard
      Thank you. You answered my question. I am going to wait for the V6 as you suggest.
      Ken Powell

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