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2022 Ford F-150 Lightning Reservations Surpassed 20K In First 12 Hours

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Electrifying the perenially best-selling vehicle in America – the Ford F-150 – was always a big risk for Ford Motor Company, even if CEO Jim Farley was confident that people would line up to reserve one when the Ford F-150 Lightning was revealed last night. After all, we are talking about a truck, the type of vehicle that has historically been purchased by traditional customers who actually use their vehicles for work. But if the first 12 hours since F-150 Lightning reservations went live is any indication, it seems that quite a few people are embracing the idea of an EV pickup.

“The response has been great,” Farley said during an interview on CNBC’s Squawk Box. “With 20,000 orders already, we’re off to the races. I am looking at this vehicle as a test for adoption for electric vehicles. We should all watch very carefully how this does in the market.”

By comparison, Tesla CEO Elon Musk revealed that the Cybertruck, the automaker’s all-electric offering, secured 146,000 reservations in the first two days they were available. As of today, that pickup has nearly one million reservations spoken for, though like F-150 Lightning reservations, only require a refundable $100 deposit.

Regardless, if the 2021 Ford Bronco is any indication, the majority of those reservation holders will likely convert them to orders. Despite serious supply constraints and the ongoing chip shortage, 66 percent of 190,000 Bronco reservation holders have converted them to actual orders.

Though detractors will point to the F-150’s limited range compared to ICE models (230-300 miles) and slower charging capability (150 kWh max), the truck’s more conventional styling, low sub-$40k starting price, impressive performance (mid-four-second 0-60), and incredible technology features such as its Onboard Scales, Intelligent Range, and Intelligent Backup Power are sure to appeal to folks who are considering an all-electric pickup.

We’ll have much more on the F-150 Lighting soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 newsF-150 Lightning news, and ongoing Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. David Smith

    The Lightning is a home run. I can see business using it for city delivery. This is just the 1st generation and it will only get better with time. Ford already has the hybrid F150 for the consumer who needs distance. With time and technology future consumers will want all electric. I never thought I’d own a v6 truck with turbos but I have a 2019 F150 with 3.5 EcoBoost that’s a beast pulling a 24 ft boat

    Reply
    1. NCEcoBoost

      WAY too big for city delivery. And too low a range for suburban/country delivery.

      Reply
  2. Ford Owner

    Many of the Cybertruck reservations will be cancelled and placed on the F-150 Lightning by the end of this year. Ford will win the electric truck war by 2023.

    Reply
    1. asdfaw asdfasdasd

      Cybertruck buyers aren’t interested in boring, same old, same old. That’s what this new F150 is, just an electrified, same old, same old…

      Reply
  3. Tim Papirnik

    Great idea, great truck, wonder when it will actually make it to the show room. If it’s anything like the bronco maybe by 2025 as a 2022 model.

    Reply
    1. Me

      Got to say I was expecting/hoping for there to be an F150 EV (the every person version) and an F150 Lightning EV (rekindle of the hot rodded dragster).

      oh well. There’s no reason they couldn’t release an F150 Lightning SVT as a later “street performance” model.

      Reply
  4. David Smith

    The Cyber truck doesn’t even look like a truck. The Lightning has the F150 heritage.

    Reply
  5. NCEcoBoost

    Early-Adopter Syndrome, again (gotta be first, ya know and show up the neighbors). Probably most of these reservations are from Californians (like Jimmy Fallon), and many might have cancelled Cybertruck reservations (wise). It won’t last.

    Reply

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