Ford Authority

Ford Benchmarking Audi e-tron Yet Again As Electrification Push Continues

Back in August of 2019, Ford Authority reported that Ford was benchmarking the Audi e-tron all-electric crossover after it was spotted entering the automaker’s research and development facility in Dearborn, Michigan. At the time, this made perfect sense as the Ford Mustang Mach-E was in development. Now, however, we’ve spotted yet another Audi e-tron being benchmarked by Ford, one that once again sports the automaker’s tell-tale yellow sticker on the windshield.

It’s quite possible that Ford is benchmarking the e-tron this time around in an effort to scope out its powertrain and amenities. The BEV crossover utilizes two electric motors – one on each axle – with more of a rear bias. Total output comes in at 355 horsepower and 414 pound-feet of torque, though the drivetrain can also produce a peak of 402 horsepower and 490 pound-feet of torque for a short period of time when more is needed.

In terms of range, the e-tron lags behind its rivals a tad with ratings of 222 miles for the regular model and 218 miles for the more stylish Sportback. The Audi crossover does recharge quickly thanks to 150 kW capability that can add 80 percent of charge to the battery in just 30 minutes, however.

The e-tron is unique among many existing EV models in that it’s styled more like its ICE counterparts, both inside and out. Inside, the e-tron offers up multiple digital screens in place of conventional dials and controls, however, including a digital gauge cluster the automaker calls “Virtual Cockpit” and two touchscreens located in the center stack – one that controls things like navigation and audio, while the other handles climate settings.

Ford is currently working on a number of new EVs, including a Ford and Lincoln crossover for North America, one and possibly two European models underpinned by Volkswagen’s MEB platform, and one vehicle that will ride on Rivian’s Skateboard platform, not to mention multiple new EV platforms The Blue Oval will build in house, so the fact that it’s benchmarking an established vehicle like the e-tron doesn’t come as a huge surprise.

We’ll have more on Ford’s EV push soon, so be sure and subscribe to Ford Authority for ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Njia

    I’ve driven the e-Tron and it’s very good. The Virtual Cockpit, that puts the moving map right in front of the driver on the gauge cluster, is sensational. By far, it’s the best instrument panel I’ve found in any car at any price.

    1. Alex Luft

      Sure. But it also looks like the most generic vehicle out there. So much for inspired design.

  2. Mike says..

    This is interesting…. will FORD/LINCOLN next BEV resemble a ‘traditional’ interior look and feel or go to a minimalist trim started with TESLA and evidenced in the MUSTANG MACH E? I suspect the product research guys will find a split opinion on the future look making it a very tough call in design terms. The ‘fine grain detail’ found in luxury brands is ever critical to buyer acceptance as BEV technology becomes less and less differentiated and less a factor in customer purchases. The appeal of going FAST, REALLY FAST and STUPID FAST will not be the topic of discussion when you buy your next vehicle…. how it looks and feels will be.

  3. Jules Rosen

    Benchmarking does not have to mean copying. And I still like the traditional buttons for air conditioning and radio below a screen that tells me everything else. Remember half the customers don’t want to have to figure everything out like the next 15 fighter pilots. And we like the idea that there’s a thousand Ford or GM or Dodge dealers down the block to fix the car


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