Ford Authority

Ford Brazil Sales Decrease 20 Percent In April 2021

Ford Brazil sales decreased 20 percent to 3.553 units in April 2021 compared to April 2020 results.

Individual model sales performance was as follows:

During the first four months of the 2021 calendar year, Ford Brazil sales decreased 59 percent to 19,726 units.

Sales Results - April 2021 - Brazil - Ford

MODELAPR 2021 / APR 2020APRIL 2021APRIL 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
ECOSPORT-58.79% 239580-63.65%2,656 7,307
FUSION-100.00% 01-92.86%1 14
KA-59.94% 1,1082,766-75.23%8,721 35,213
MUSTANG-91.67% 112-8.76%125 137
RANGER+87.57% 2,0071,070+36.59%7,626 5,583
TERRITORY* 184**547 *
FORD TOTAL-19.96% 3,5534,439-59.20%19,726 48,343

The Ford Authority Take

Ford Brazil sales suffered a notable decline in April, representing the 16th consecutive month that the brand’s sales volume has suffered in the South American country. April 2020 was the first month that Brazilian authorities enacted stay-at-home orders due to the COVID-19 pandemic, enabling many manufacturers to post sales growth during April 2021. However, Ford was not so lucky.

Four of the six models that Ford offers in Brazil suffered significant sales declines in April, led by EcoSport and Ka that abruptly ceased production at the beginning of the year as FoMoCo decided to cease all production in the country, crushing partially-built models in the process. The Argentina-made Ford Ranger was the only Ford model that registered positive figures, continuing to establish itself as the brand’s best-selling model in the Brazilian market.

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