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Ford Bronco Sport Launches In Brazil As Lineup Revamp Continues

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Back in April, we reported that the Ford Bronco Sport would soon be launching in Brazil, joining its big brother, the Ford Bronco, in the South American country. Now, the Bronco Sport is officially on sale in Brazil as the automaker continues to revamp its lineup there following a decade of operating in the red.

“We are very excited to bring this more global and iconic product to Brazil, with a complete and unique package in the segment,” said Antonio Baltar Jr., Ford Brazil executive director. “Bronco Sport is an SUV for customers who seek exclusivity, are connected with the latest trends and technologies, and value leisure moments, with the confidence of being able to go anywhere with high performance, style and safety.”

In Brazil, the Ford Bronco Sport will be sold with just one trim level – Wildtrak – which is only available in the U.S. on the regular Bronco. The Bronco Sport Wildtrak is powered by Ford’s 2.0L EcoBoost I-4, which is rated to produce 240 horsepower and 275 pound-feet of torque and is mated to the automaker’s SelectShift eight-speed transmission. Four-wheel-drive is also standard, as are seven G.O.A.T. modes – Normal, Eco, Sport, Slippery, Sand, Mud, and Rock Crawl.

“The engine and transmission received a special calibration for Brazil to provide a more immersive driving experience, aligned with the driving style of Brazilians and the conditions of our roads,” said Alex Machado, director of Product Development at Ford South America. “With a flat and strong torque curve starting at 1,500 revolutions, it has an elastic performance and delivers immediate strength when required.”

The Bronco Sport Wildtrak also features a host of driver assistance technologies including Autopilot with Stop and Go and Collision Alert with an autonomous braking assistant and pedestrian detection, in addition to nine airbags, an independent rear window opening, and a cargo management system for the rear cargo area.

Other standard equipment includes 17-inch wheels wrapped with 225/65 R17 Pirelli Scorpion all-terrain tires, a lockable rear differential, and LED headlights. Inside, the Wildtrak comes equipped with an 8-inch touchscreen with SYNC 3, a B&O sound system, a wireless charging pad, and partial leather heated seats. The Bronco Sport Wildtrak is on sale now with a starting price of R $256,900 ($48,672 USD).

We’ll have more on the Bronco Sport soon, so be sure and subscribe to Ford Authority for more Bronco Sport news and continuous Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Matheus

    Ford’s terrible mistake in wanting to compete with premium brands such as BMW, Mercedes, Audi, Land Rover, etc. Bronco Sport, being imported from Mexico, should cost almost the same as the Jeep Compass, a regional success. Good for competitors, Corolla Cross and Taos, which despite not having 4×4 traction, have better cost-benefit in the segment.

    Reply
  2. royl

    For the same, or a little less, one can purchase a Toyota 4 runner/ SR5 with a V6, a proven 4×4, with long life expectancy, and very good off road capabilities (in Brazil). The little No Frame, soccer mom, bronco sport (BS), is way over priced for that market. When you can buy more for less, it is doubtful this mexican made ford is going to have a big impact on the Brazilian market.

    Reply
  3. JB

    What color is the Bronco in the photo splashing through the mud? Cactus grey?

    Reply
  4. Robertamedberrt

    When will they make more of the bronco sport badlands 2021 or 2022 in orange trying to get one and my dealer can’t even order in decorah ia

    Reply
  5. Robertamedberry

    When will they come out with bronco sport badlands in orange 2021 or 2022

    Reply

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