Back in April, we reported that the Ford Bronco Sport would soon be launching in Brazil, joining its big brother, the Ford Bronco, in the South American country. Now, the Bronco Sport is officially on sale in Brazil as the automaker continues to revamp its lineup there following a decade of operating in the red.
“We are very excited to bring this more global and iconic product to Brazil, with a complete and unique package in the segment,” said Antonio Baltar Jr., Ford Brazil executive director. “Bronco Sport is an SUV for customers who seek exclusivity, are connected with the latest trends and technologies, and value leisure moments, with the confidence of being able to go anywhere with high performance, style and safety.”
In Brazil, the Ford Bronco Sport will be sold with just one trim level – Wildtrak – which is only available in the U.S. on the regular Bronco. The Bronco Sport Wildtrak is powered by Ford’s 2.0L EcoBoost I-4, which is rated to produce 240 horsepower and 275 pound-feet of torque and is mated to the automaker’s SelectShift eight-speed transmission. Four-wheel-drive is also standard, as are seven G.O.A.T. modes – Normal, Eco, Sport, Slippery, Sand, Mud, and Rock Crawl.
“The engine and transmission received a special calibration for Brazil to provide a more immersive driving experience, aligned with the driving style of Brazilians and the conditions of our roads,” said Alex Machado, director of Product Development at Ford South America. “With a flat and strong torque curve starting at 1,500 revolutions, it has an elastic performance and delivers immediate strength when required.”
The Bronco Sport Wildtrak also features a host of driver assistance technologies including Autopilot with Stop and Go and Collision Alert with an autonomous braking assistant and pedestrian detection, in addition to nine airbags, an independent rear window opening, and a cargo management system for the rear cargo area.
Other standard equipment includes 17-inch wheels wrapped with 225/65 R17 Pirelli Scorpion all-terrain tires, a lockable rear differential, and LED headlights. Inside, the Wildtrak comes equipped with an 8-inch touchscreen with SYNC 3, a B&O sound system, a wireless charging pad, and partial leather heated seats. The Bronco Sport Wildtrak is on sale now with a starting price of R $256,900 ($48,672 USD).