Last fall, Ford Credit earned a second-place finish in the mass market segment of J.D. Power’s U.S. Consumer Financing Satisfaction Study, which marked its sixth straight top-three ranking, including four top rankings. Now, J.D. Power’s 2021 Canada Dealer Financing Satisfaction Study is out, and Ford Credit has earned a respectable third-place finish.
Ford Credit scored an 889 out of 1,000 in the retail segment of the study, placing it behind Hyundai Motor Finance (901 points) and Honda Financial Services (893). It’s worth noting that only one of Ford’s cross-town rivals – GM Finacial – made the top ten, finishing seventh with a below segment average score of 707. The results were tallied using 7,190 financial service provider evaluations from new vehicle dealers across Canada back in February of 2021.
Ford Credit also made the cut on J.D. Power’s Canada Dealer Financing Satisfaction Survey in terms of lease agreements, placing fifth with a score of 872 out of 1,000. Honda Financial Services ranked first on that list with a score of 912, followed by Kia Motors Finance (906), Toyota Financial Services (883), and Hyundai Motor Finance (882). Once again, GM Financial lagged near the bottom of the list with a score of 719, below the segment average of 851.
In recent months, Ford Credit has worked hard to retain a high level of customer satisfaction by helping out during a number of natural disasters and the pandemic. That includes providing financial relief for customers impacted by last year’s California fires, storms in Iowa, and Hurricane Laura, which ravaged the coast of Louisiana, in addition to customers affected by this year’s severe winter storms in Texas. Most recently, it rolled out the new Ford Lease Extension Program, which allows customers awaiting delivery of a new vehicle to extend their leases for up to six months.