Ford Authority

Ford Icons Include F-150, Mustang, Explorer, Transit, Ranger, And Bronco

When the 2021 Ford Bronco was revealed last summer, Ford also used the opportunity to name the reborn SUV an “Icon.” Since then, the Ford Icons list has grown to also include the Ford F-150 and Ford Mustang, in addition to the Ford Bronco. Ford has also spoken at length about how its Icons must adapt to survive in an ever-changing world, and now, it has expanded that family as well.

At last week’s Capital Markets Day presentation, FoMoCo revealed a trio of new models that it also considers Ford Icons – the Ford Explorer, Ford Transit, and Ford Ranger. On the surface, this may seem like a bit of an odd fit, but all three models are long-running nameplates with a good bit of salesroom success.

Ford has spoken at length about how the Ford Mustang Mach-E and 2021 Ford F-150 equipped with its 3.5L PowerBoost Hybrid have “built a future” for those iconic nameplates, and now we can add the all-electric Ford F-150 Lightning, E-Transit, and a forthcoming Explorer EV to that list as well. Additionally, Ford CEO Jim Farley recently hinted at the possibility of an all-electric Bronco, too.

The big question that all of this creates, then, is just what sort of fate awaits Ford’s non-Icon models, including the Ford Edge, Ford Escape, Ford EcoSport, Ford Expedition, and Ford Super Duty? Obviously, we know that the Super Duty and Expedition aren’t going anywhere (the latter is undergoing a refresh for 2022, after all). But we can’t say the same for the rest.

As we reported last summer, the next-generation Edge has reportedly already been cancelled as the Ford Oakville Assembly Plant – which builds the Edge and Lincoln Nautiluswill be retooled in 2024 to build five new electric vehicles beginning in 2025. Thus, it’ll be interesting to see if Ford eventually moves toward an all-Icon lineup, or chooses to continue offering non-Icon models as well.

We’ll have more on the future of Ford’s vehicle lineup soon, so be sure and subscribe to Ford Authority for non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Roy Chile’s

    Ford is on the move in the EV market but you hear nothing but crickets at Lincoln Where is the Icon Continental EV Suicide door sedan or EV Super Chief Truck with suicide doors to face off with GMC EV Hummer ???

  2. Jorge Esquinca

    No new SUV is an icon. Not the Mach-e either. They are too new. Icons are the Mustang, the F-150, the Sierra Cosworth, the Crown Victoria, the Taurus, the Thunderbird, the Mercury Cougar, the full size Galaxies & LTD’s, the Scorpio Cosworth, the Escort Cosworth, the Lincoln Town Car, the Lincoln Continental and Continental Mark series, the Taurus, the Ford Model T, the Torino, or even the Edsel among others.

    1. Marc

      I couldn’t agree more with you Jorge . I miss the Thunderbird and Cougar ..
      Having owned one with the V-8 for 6 years !

    2. Roxo

      The Thunderbird is an icon. They should make an EV model which competes with the fastest Tesla

      1. Roy Chile’s

        The Thunderbird is a icon and should return as a EV using the 49 Concept body as a Personal Coupe. As should a EV FORD GT Exotic with crazy HP, Mercury and Cougar let them rest

  3. Me


  4. Mark L Bedel

    Well, I’m not sure what definition of “Icon” is being applied here, but Transit and Explorer, REALLY! Did they also forget the Ford GT and it’s predecessor the GT 40!

  5. Max

    How can junk cars be icons. The bronco2 that all this new bronco is, the ranger and transit are crap cars


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