When the 2021 Ford Bronco was revealed last summer, Ford also used the opportunity to name the reborn SUV an “Icon.” Since then, the Ford Icons list has grown to also include the Ford F-150 and Ford Mustang, in addition to the Ford Bronco. Ford has also spoken at length about how its Icons must adapt to survive in an ever-changing world, and now, it has expanded that family as well.
At last week’s Capital Markets Day presentation, FoMoCo revealed a trio of new models that it also considers Ford Icons – the Ford Explorer, Ford Transit, and Ford Ranger. On the surface, this may seem like a bit of an odd fit, but all three models are long-running nameplates with a good bit of salesroom success.
Ford has spoken at length about how the Ford Mustang Mach-E and 2021 Ford F-150 equipped with its 3.5L PowerBoost Hybrid have “built a future” for those iconic nameplates, and now we can add the all-electric Ford F-150 Lightning, E-Transit, and a forthcoming Explorer EV to that list as well. Additionally, Ford CEO Jim Farley recently hinted at the possibility of an all-electric Bronco, too.
The big question that all of this creates, then, is just what sort of fate awaits Ford’s non-Icon models, including the Ford Edge, Ford Escape, Ford EcoSport, Ford Expedition, and Ford Super Duty? Obviously, we know that the Super Duty and Expedition aren’t going anywhere (the latter is undergoing a refresh for 2022, after all). But we can’t say the same for the rest.
As we reported last summer, the next-generation Edge has reportedly already been cancelled as the Ford Oakville Assembly Plant – which builds the Edge and Lincoln Nautilus – will be retooled in 2024 to build five new electric vehicles beginning in 2025. Thus, it’ll be interesting to see if Ford eventually moves toward an all-Icon lineup, or chooses to continue offering non-Icon models as well.
We’ll have more on the future of Ford’s vehicle lineup soon, so be sure and subscribe to Ford Authority for non-stop Ford news coverage.
Ford is on the move in the EV market but you hear nothing but crickets at Lincoln Where is the Icon Continental EV Suicide door sedan or EV Super Chief Truck with suicide doors to face off with GMC EV Hummer ???
No new SUV is an icon. Not the Mach-e either. They are too new. Icons are the Mustang, the F-150, the Sierra Cosworth, the Crown Victoria, the Taurus, the Thunderbird, the Mercury Cougar, the full size Galaxies & LTD’s, the Scorpio Cosworth, the Escort Cosworth, the Lincoln Town Car, the Lincoln Continental and Continental Mark series, the Taurus, the Ford Model T, the Torino, or even the Edsel among others.
I couldn’t agree more with you Jorge . I miss the Thunderbird and Cougar ..
Having owned one with the V-8 for 6 years !
The Thunderbird is an icon. They should make an EV model which competes with the fastest Tesla
The Thunderbird is a icon and should return as a EV using the 49 Concept body as a Personal Coupe. As should a EV FORD GT Exotic with crazy HP, Mercury and Cougar let them rest
It’s great Ford builds vehicles in high demand, but they have to stop doing these teasers a year before any customer can actually touch one. People are pissed with all the delays in production regardless of whose fault it is your customer won’t be around if you keep telling them their vehicle will be another couple months after they have waited a year. Your Bronco won’t be ready for another year and and by the way we didn’t think anyone wanted a Bronco with a hard roof so we didn’t plan on enough production of hardtops so if you want a roof on your Bronco it’s another 6 months. WTF? Good Riddens.
Well, I’m not sure what definition of “Icon” is being applied here, but Transit and Explorer, REALLY! Did they also forget the Ford GT and it’s predecessor the GT 40!
It’s sort of like thinking of long-running nameplates as their own established sub-brands. We both know the long history of the Explorer [both good and bad years for sure]. The Transit has been a delivery van staple in Europe for decades. The Transit phenomena in the states is relatively new.
How can junk cars be icons. The bronco2 that all this new bronco is, the ranger and transit are crap cars