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U.S. Ford Motor Company Sales Up 65 Percent In April 2021

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Ford Motor Company sales increased by 65 percent to 197,813 units during April 2021 in the United States. Sales increased in the two FMC’s brands, Ford and Lincoln.

“Ford’s retail sales not only increased 57 percent over year ago, but also exceeded April 2019 by 24 percent. Strong customer reaction to our newest products, despite tight inventory, confirms our strategy of investing in electrified vehicles, along with trucks and SUVs,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “In April, we not only beat pre-coronavirus sales numbers from April 2019, but we saw record electrified vehicle sales for the month, along with record April Ford and Lincoln SUV sales. Trucks had their best retail performance since 2008.”

FoMoCo Sales Notes – U.S. April 2021

  • Total Ford Motor Company sales during April 2021 increased 65 percent to 197,813 units
    • Like in January, Ford retail sales outperformed the industry again. Ford’s estimated retail share in February totaled 12.0 percent, compared to 11.7 percent last year. Share gains came from trucks and new product offerings like the Bronco Sport and the fully electric Mustang Mach E.
  • F-Series totaled 270,099 vehicles through April. This is 67,009 more trucks than Ford’s second-place competitor and an expansion of 13,125 trucks over the same point last year.
    • Overall F-Series truck sales are up 14.0 percent through April of this year.
    • Total F-Series retail share expanded 2 percentage points through April of this year in the full-size pickup segment. F-Series retail sales were up 19.7 percent for the month, while beating April 2019 retail sales levels by 9.3 percent.
  • Ford brand SUVs hit record high retail sales – up 125 percent over a year ago on new product introductions. Ford SUV sales were up across the board, besting April 2019 by 54.7 percent.
  • Lincoln SUVs posted record April retail sales. Lincoln SUV sales were up across the board in April, with a total of 9,943 SUVs sold.
    • Lincoln SUV record sales run in April was supported by its newest products. Lincoln’s best-selling vehicle, the Corsair, posted a retail gain of 140 percent. Compared to April 2019, Corsair’s retail sales were up 75.7 percent.

Brand & Model Sales

Ford sales increased 62.7 percent to 187,345 units:

Lincoln sales increased 115 percent to 10,468 units:

During the first four months of the 2021 calendar year, Ford Motor Company sales increased 13 percent to 719,147 units.

Ford Brand Sales - April 2021 - USA

ModelApril 2021 / April 2020April 2021April 2020YTD 2021 / YTD 2020YTD 2021YTD 2020
Total+62.7%187,345115,174+12.8%683,269605,943
Bronco SportN/A13,8560N/A37,2120
E-Series+82.5%2,5491,397+14.2%13,12211,495
EcoSport-24.1%4,9876,571-8.4%17,86519,494
Edge+65.1%8,0464,872-12.4%30,19634,471
Escape+79.2%15,6808,748-0.3%56,67056,865
Expedition+186.5%8,8803,099+36.1%31,14322,889
Explorer+102.8%27,04013,335+32.5%92,28469,645
F-Series+31.8%66,30250,323+14%270,099236,885
Fusion-72.5%1,8386,693-77.7%9,72743,630
GTN/A130N/A4679
Heavy trucks+142.9%1,686694+121.5%2,6871,213
Mustang+50.9%8,0005,302+8.1%25,27423,371
Mustang Mach EN/A1,9510N/A8,5650
Ranger+69.6%12,8017,547+29.6%36,96728,527
Transit+160.9%11,4454,387-5.6%38,89641,223
Transit Connect+89.2%3,2071,695+17%10,8309,260

Lincoln Sales - April 2021 - USA

ModelApril 2021 / April 2021April 2021April 2020YTD 2021 / YTD 2020YTD 2021YTD 2020
Total+114.9%10,4684,870+17.9%35,87830,431
Aviator+193.8%2,844968+34.6%8,9306,634
Continental-25.9%258348-46.3%1,0261,911
Corsair+141.7%2,8211,167+45.3%9,9356,837
MKZ-56.7%267617-63.3%1,5054,099
Nautilus+164.3%2,609987+28.1%7,9816,232
Navigator+114.2%1,669779+41.2%6,5014,605

Ford Motor Company Sales - 2021 - FMC Total - April

BrandApril 2021 / April 2020April 2021April 2020YTD 2021 / YTD 2020YTD 2021YTD 2020
Total+64.8%197,813120,044+13%719,147636,374
Ford+62.7%187,345115,174+12.8%683,269605,943
Lincoln+114.9%10,4684,870+17.9%35,87830,431

About The Numbers

  • All percent change figures compared to Ford Motor Company sales for April 2020, unless noted otherwise

Further Reading & Sales Reporting

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