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Ford Mustang Sales Top Challenger And Camaro During Q1 2021

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Ford Mustang sales decreased in the United States, Mexico, Brazil, and Argentina while increasing in Canada during the first quarter of 2021.

Ford Mustang Sales - Q1 2021 - United States

In the United States, Ford Mustang deliveries totaled 17,274 units in Q1 2021, a decrease of about 4 percent compared to 18,069 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
MUSTANG -4.40% 17,274 18,069

Ford Mustang Sales - Q1 2021 - Canada

In Canada, Ford Mustang deliveries totaled 734 units in Q1 2021, an increase of about 23 percent compared to 595 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
MUSTANG +23.37% 734 595

Ford Mustang Sales - Q1 2021 - Mexico

In Mexico, Ford Mustang deliveries totaled 125 units in Q1 2021, a decrease of about 56 percent compared to 287 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
MUSTANG -56.45% 125 287

Ford Mustang Sales - Q1 2021 - Brazil

In Brazil, Ford Mustang deliveries totaled 124 units in Q1 2021, a decrease of about 1 percent compared to 125 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
MUSTANG -0.80% 124 125

Ford Mustang Sales - Q1 2021 - Argentina

In Argentina, Ford Mustang deliveries totaled 5 units in Q1 2021, a decrease of about 62 percent compared to 13 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
MUSTANG -61.54% 5 13

Competitive Sales Comparison (USA)

Despite the 4 percent decrease in U.S. Ford Mustang sales during the first quarter of 2021, The Blue Oval’s pony car was able to regain first place in its segment by sales volume, outselling the Dodge Challenger by 2,178 units and the Chevy Camaro by a much wider margin of 10,185 units. Challenger sales were up 24 percent, making it the only model within the set to post an increase. Meanwhile, Camaro sales fell over 1 percent, a less severe decline than the Mustang’s 4 percent slide.

Sales Numbers - Two-Door Muscle Cars - Q1 2021 - USA

MODEL Q1 21 / Q1 20 Q1 21 Q1 20 Q1 21 SHARE Q1 20 SHARE
FORD MUSTANG -4.40% 17,274 18,069 44% 48%
DODGE CHALLENGER +24.37% 15,096 12,138 38% 32%
CHEVROLET CAMARO -1.34% 7,089 7,185 18% 19%
TOTAL +5.53% 39,459 37,392

Being the segment’s best-seller, the Mustang also had the highest segment share of 44 percent. By comparison, the Challenger took 38 percent, and the Camaro accounted for 18 percent. Only the Dodge product saw an uptick in segment share as the Mustang’s share slid four percentage points.

The two-door muscle car segment expanded nearly 6 percent to 39,459 units, meaning that Mustang sales underperformed the segment average.

For reference, we are providing sales results for the expanded two-door, mainstream sports car segment below.

Sales Numbers - Mainstream Two-Door Sports Cars - Q1 2021 - USA

MODEL Q1 21 / Q1 20 Q1 21 Q1 20 Q1 21 SHARE Q1 20 SHARE
FORD MUSTANG -4.40% 17,274 18,069 39% 44%
DODGE CHALLENGER +24.37% 15,096 12,138 34% 30%
CHEVROLET CAMARO -1.34% 7,089 7,185 16% 17%
MAZDA MX-5 MIATA +61.35% 2,743 1,700 6% 4%
TOYOTA 86 +8.52% 764 704 2% 2%
SUBARU BRZ +48.72% 583 392 1% 1%
FIAT 124 SPIDER +22.94% 477 388 1% 1%
NISSAN 370Z -95.01% 28 561 0% 1%
TOTAL +7.09% 44,054 41,137

The Ford Authority Take

Ford Mustang sales previously dominated the segment during the COVID-19-ridden Q2 2020, however, just as Ford Authority predicted, The Blue Oval’s pony car slipped to second place during Q3 2020, maintaining this position during Q4 2020. However, it’s clear that the Mustang started 2021 off right by regaining the first place position in its segment.

The pony car has a fighting chance to continue to claim the number one spot well into 2021. Notably, sales of GT Premium and high-performance Mustang Shelby GT350/GT500 models increased almost 12 percent during Q1 2021, according to data provided by FoMoCo.

We expect sales to continue to hold momentum in subsequent quarters of 2021, as the Mustang gains a new variant in the form of the 2021 Mustang Mach 1, which indirectly replaces the Bullitt and Shelby GT350. As reported by Ford Authority, the very first units of the Mach 1 began shipping to dealers in February 2021 from the Ford Flat Rock plant.

About The Numbers

  • All percent change figures compared to Ford Mustang sales in Q1 2020, except if noted
  • There were 74 selling days for Q1 2021 and 76 selling days for Q1 2020
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales

More Information & Sales Reporting

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Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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Comments

  1. Mr. Gary

    The challenger is long in the tooth and I’m amazed how well it sells. However driving the Mustang or Camaro are just fun to drive…

    Reply
  2. Marc

    The Challenger is roomier .That makes it more interesting for some people that want 4 real places for adults .And there is no V6 . If it was just 4 or 5 inches longer for back seat leg room and a better wheelbase . I would have already bought one a while ago . Because I prefer Ford !!

    Reply
  3. Me

    The Dodge Challenger: “American Muscle” built in Canada.

    Reply
  4. cckott

    Currently own a 2013 Boss 302. Love the ‘Stang… always have, always will. Hope to add to the stable.

    Reply
  5. Mark L Bedel

    Need more than two useful seats, buy a high performance Shooting Brake, a.k.a, a station wagon with a high performance drivetrain and suspension…oh, that’s right, we don’t have those here. Sorry, if you need more than two seats, you’ll have to purchase a lumbering SUV and like it!

    Reply
  6. Ford500guy

    Check out the Ford Flex which is the closest thing to a Shooting Brake or Station Wagon that Ford builds here. They even come with the Twin turbo Eco Boost motor that makes for a pretty speedy wagon that still has seating for six with lots of room to boot.

    Reply
  7. LFX323HP

    In so many ways the Camaro is better than the dated Challenger, however the folks @ Dodge have been truly amazing at packaging and marketing the older car. Chevy/gm (lower case now) has been equally amazing at how poor they have been packaging, marketing and promoting the Camaro. The Camaro, as we know it, is gone soon, probably for good this time.

    Reply

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