Ford Motor Company has filed to trademark OTX with the United States Patent and Trademark Office, Ford Authority has learned.
Filed on May 14th, 2021 and assigned serial number 90710968, the application contains the goods and services description of “Motor vehicles, namely, automobiles, pick-up trucks, electric vehicles, sport utility vehicles, off-road vehicles, and their structural parts”.
The Ford Authority Take
The Ford OTX trademark filing seems to indicate that The Blue Oval is planning on using the name in conjunction with an upcoming vehicle. Which vehicle, specifically, the application will be used on is currently unclear, since the Goods and Services description varies wildly, from pickup trucks to electric vehicles, and from sport utility vehicles to off-road vehicles.
We can see the Ford OTX name going in one of two directions. First, we could see OTX serving as a trim level for the upcoming Ford Maverick compact unibody pickup. The vehicle, built on the Ford C2 platform shared with the Bronco Sport as well as the 2019 and newer Ford Focus plus the 2020 and newer Ford Escape and Lincoln Corsair, is slated to launch later this year for the 2022 model year with a base price under $20,000 USD.
The second possibility is that the OTX name could be used on the F-150 Lightning, potentially on a not-yet-announced trim level, model, or special edition. Just revealed last evening, the F-150 Lightning is a battery electric version of Ford’s best-selling F-150 pickup truck. It will launch in the spring of 2022 as a 2022 model year vehicle with a base price of $39,974 for the entry-level, commercial-oriented model, while the XLT will start out at $52,974.
We’ll follow everything related to the Ford OTX trademark applications and report back as soon as we know more. Until then, we invite you to subscribe to Ford Authority for the latest Ford trademark news, Ford business news, as well as obsessive Ford news coverage.