Ford has long held a strong position in the commercial vehicle market, thanks to the best-selling Ford E-Transit and a number of other popular models. So it’s no surprise that during today’s Capital Markets Day meeting with investors, the automaker announced the launch of Ford Pro – a dedicated, global vehicle services and distribution business solely dedicated to commercial and government customers.
Similar to BrightDrop, General Motors’ all-inclusive business services entity, Ford Pro aims to provide a comprehensive suite of services for commercial customers to provide them with increased value and productivity. Details are a bit scant as of now, but the automaker says that it will provide fleet customers with “the industry’s most comprehensive and flexible range of electric and internal-combustion commercial vehicles.”
In addition to the vehicles themselves, Ford Pro will also offer bundled financing that encompasses the vehicles as well as charging solutions at customers’ physical locations, public chargers, and employees’ homes, as well as physical and digital services, which are designed to optimize fleet performance.
This new business will be led by newly-appointed Ford Pro CEO Ted Cannis, who is currently the head of Ford’s North America CV business. Cannis also previously managed Ford’s Team Edison group, which focused on EV development.
Ford expects this new commercial-focused business to generate $45 billion in revenue by 2025, which would represent a healthy increase over its commercial business revenue of $27 billion in 2019. As Ford Authority has previously reported, CEO Jim Farley is a big believer in connected services, which he believes will generate a healthy, additional revenue stream for the automaker – particularly in the commercial fleet segment.
This news comes on the heels of Ford’s announcement that it will increase its investment into EVs from $22 billion to $30 billion by 2025 amid the automaker’s big push toward electrification, which will also include the commercial part of its business beginning with the launch of the Ford E-Transit and Ford F-150 Lightning Pro.