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Ford Ranger Outsells Colorado, Gladiator, Frontier During Q1 2021

By Francisco Cruz

May 25, 2021 8:54 am

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Ford Ranger sales increased in the United States, Canada, Mexico, Brazil, and Argentina during the first quarter of 2021.

Ford Ranger Sales - Q1 2021 - United States

In the United States, Ford Ranger deliveries totaled 24,166 units in Q1 2021, an increase of about 15 percent compared to 20,980 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
RANGER +15.19% 24,166 20,980

Ford Ranger Sales - Q1 2021 - Canada

In Canada, Ford Ranger deliveries totaled 2,098 units in Q1 2021, an increase of about 23 percent compared to 1,703 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
RANGER +23.19% 2,098 1,703

Ford Ranger Sales - Q1 2021 - Mexico

In Mexico, Ford Ranger deliveries totaled 1,863 units in Q1 2021, an increase of about 13 percent compared to 1,648 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
RANGER +13.05% 1,863 1,648

Ford Ranger Sales - Q1 2021 - Brazil

In Brazil, Ford Ranger deliveries totaled 5,619 units in Q1 2021, an increase of about 25 percent compared to 4,513 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
RANGER +24.51% 5,619 4,513

Ford Ranger Sales - Q1 2021 - Argentina

In Argentina, Ford Ranger deliveries totaled 4,406 units in Q1 2021, an increase of about 82 percent compared to 2,418 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
RANGER +82.22% 4,406 2,418

Ford Ranger Sales - Q1 2021 - Chile

In Chile, Ford Ranger deliveries totaled 719 units in Q1 2021, an increase of about 53 percent compared to 470 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
RANGER +52.98% 719 470

2021 Ford Ranger STX Special Edition Package

Competitive Sales Comparison (USA)

Ford Ranger sales increased more than 15 percent to 24,166 units in the United States during Q1 2021, enabling the midsize truck to move into second place in its segment by sales volume.

First place went to the Toyota Tacoma, which outsold the Ranger almost three-fold. The Ranger outsold the Chevrolet Colorado by a mere 83 units. The gap between the Ranger and Jeep Gladiator and Nissan Frontier, the fourth- and fifth-place finishers, was greater at roughly 6k and 14k units, respectively. Meanwhile, the GMC Canyon brought up the final spot but posted the largest increase in the segment of nearly 60 percent.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2021 - USA

MODEL Q1 21 / Q1 20 Q1 21 Q1 20 Q1 21 SHARE Q1 20 SHARE
TOYOTA TACOMA +23.89% 66,449 53,636 44% 43%
FORD RANGER +15.19% 24,166 20,980 16% 17%
CHEVROLET COLORADO +12.38% 24,083 21,430 16% 17%
JEEP GLADIATOR +23.35% 18,822 15,259 12% 12%
NISSAN FRONTIER +4.86% 10,780 10,280 7% 8%
GMC CANYON +59.36% 7,144 4,483 5% 4%
TOTAL +20.13% 151,444 126,068

In terms of segment share, the Tacoma held 44 percent followed by the Ranger and Colorado tied at 16 percent each. The Gladiator took 12 percent while the Frontier and Canyon claimed 7 and 5 percent each, respectively.

The mid-size mainstream pickup truck segment expanded 20 percent to 151,444 units in Q1 2021, meaning that the Ranger slightly underperformed the segment average.

Below, we’re including Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q1 2021 - USA

MODEL Q1 21 / Q1 20 Q1 21 Q1 20
RIDGELINE +54.71% 12,570 8,125

The Ford Authority Take

The increase in Ranger sales during Q1 2021 allowed the nameplate to outsell all of its rivals except for one – positive news for the newest nameplate in the segment. A big reason for the increase is a 47 percent growth in Ranger sales to the commercial sector.

The increase comes after FoMoCo idled its Ford Michigan Assembly Plant, which builds the Ranger for North America, in March 2020 as a result of the COVID-19 outbreak. The plant resumed production in May 2020 with new processes in place for COVID-related worker safety. The plant was not impacted by the ongoing microchip shortage for Q1 2021 sales, though that will likely change for Q2 and Q3 as the plant will be down for the weeks of May 17th and May 23rd.

About The Numbers

  • All percent change figures compared to Ford Ranger sales for Q1 2020, unless noted otherwise
  • In the United States, there were 74 selling days in Q1 2021 and 76 selling days in Q1 2020

Subscribe to Ford Authority for more Ford Ranger news, Ford sales news, and ongoing Ford news coverage.

Ford Motor Company Q1 2021 sales reports:

By Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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Comments

  1. Gary.

    The ford Ranger is a great truck with a good motor that definitely rides better then the Toy ,would like to see Americans buy American trucks…

    Reply
  2. royl

    I’d like to see a breakdown based on 4×2 vs 4×4, as gladiators are 100% 4×4, and there is no way of telling how many Nissans were 4x4s. if ford flooded commercial orders with stripped 4x2s, the figures aren’t reflective of individual buyers. I do not agree, that the 2.3 four banger is a good engine. In fact, ford’s 4 bangers have become a thorn in the side, as one lawsuit after another keeps popping up. The 2.3 is Not a long life engine, yea there are a couple of guys that have gotten big miles on theirs; however, there are far tooooo many that have not. If ford were to put a v-6 in the ranger, the total sales figures would increase, in fact they’d be hard to beat.

    Reply
    1. Gary.

      I don’t know about your information? Head gasket problems were solved with the higher output 2.3s. Carbon built up which could be problems about 100,000 miles is a $800,00 fix. But let’s be honest that engine is tough and I myself if I didn’t need a larger daily pick-up I would definitely get a Ranger without reservation.

      Reply
  3. rmkilc

    “Below, we’re including Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.”

    Haha that’s a good one. I think you meant it straddles the midsize and minivan segments.

    Reply
  4. Tim P

    I traded my perfectly good 2013 Tacoma for a Ranger Lariat for the sole reason that it is 4 wheels down flat towable behind a motorhome. Ford continues to support this capability whereby most manufacturers do not. Jeep is the king in this market, but I hate the looks and reliability statistics on those beasts. Like the Ranger and I hope it proves to be a reliable choice.

    Reply

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