Ford Authority

Ford World Headquarters Tests Out Giant Screen Ahead Of F-150 Lightning Reveal

As we reported yesterday, a giant projector screen has been set up at Ford World Headquarters in Dearborn, Michigan, which will display tonight’s reveal of the 2022 Ford F-150 Lightning. The massive screen underscores the importance of the unveiling of the first-ever all-electric Ford F-150, though this isn’t the first time Ford World Headquarters has been used to celebrate something, as the automaker marked its Le Mans win back in 2016 in a similar manner.

Regardless, for those in the area, this is certainly the best way to view the F-150 Lightning’s reveal, which will also be broadcast across a number of social media platforms, including Ford’s YouTube channel, Twitter, and Facebook page, as well as physical locations like Times Square in New York and Las Vegas Boulevard.

Ford is rightfully making the F-150 Lightning’s reveal a big deal, as this is arguably one of its most important launches in years. The automaker must convince fleet customers and traditional truck buyers that electric trucks are superior to ICE-powered pickups, both in terms of capability and maintenance costs.

Ford has already said that the F-150 Lightning will be the most powerful F-150 in its current lineup, with the most torque of any F-150 ever built. It also promises that the EV will be far cheaper to operate than its counterparts, which is a common characteristic of electric vehicles in general.

The 2023 Ford F-150 Lightning will be built at the brand new Ford Rouge Electric Vehicle Center, However, its body and paintwork will still be completed alongside ICE-powered F-150 models at the Ford Dearborn Truck Plant. The truck will officially launch in mid-2022, but you can catch all the details about the Lightning by watching the official reveal here at 9:30 pm EDT tonight.

We’ll be on hand for the 2023 F-150 Lightning reveal tonight, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 newsF-150 Lightning news, and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.

No Comments yet

Leave a comment