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Lincoln Corsair Sales Rise To Fifth In Segment During Q1 2021

By Francisco Cruz

May 26, 2021 4:05 pm

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Lincoln Corsair sales increased in the U.S. during the first quarter of 2021, while totaling 481 units in Canada and 48 units in Mexico.

Lincoln Corsair Sales - Q1 2021 - United States

In the United States, Lincoln Corsair deliveries totaled 7,114 units in Q1 2021, an increase of about 25 percent compared to 5,670 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
CORSAIR +25.47% 7,114 5,670

Lincoln Corsair Sales - Q1 2021 - Canada

In Canada, Lincoln Corsair deliveries totaled 481 units in Q1 2021.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
CORSAIR * 481 *

Lincoln Corsair Sales - Q1 2021 - Mexico

In Mexico, Lincoln Corsair deliveries totaled 48 units in Q1 2021.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
CORSAIR * 48 *

Competitive Sales Comparison (USA)

Lincoln Corsair sales performance during the first quarter of 2021 puts the small luxury crossover in fifth place out of twelve competitors. The pack was led by the Lexus NX with 14,462 units, Acura RDX in second with 11,612 deliveries, Buick Envision in third with 10,476 deliveries, and the new Audi Q3 in fourth with 8,575 sales.

The Corsair followed in fifth, outselling the rest of the segment, including the Mercedes-Benz GLB-Class, Volvo XC40, Cadillac XT4, Mercedes-Benz GLA-Class, BMW X1 and X2 (which are the same vehicle with different body styles), and the discontinued Infiniti QX30.

Sales Numbers - Luxury C-Segment Crossovers - Q1 2021 - United States

MODEL Q1 21 / Q1 20 Q1 21 Q1 20 Q1 21 SHARE Q1 20 SHARE
LEXUS NX +27.88% 14,462 11,309 18% 17%
ACURA RDX +4.12% 11,612 11,153 14% 17%
BUICK ENVISION +51.12% 10,476 6,932 13% 10%
AUDI Q3 +54.34% 8,575 5,556 11% 8%
LINCOLN CORSAIR +25.47% 7,114 5,670 9% 9%
MERCEDES-BENZ GLB-CLASS +46.91% 7,081 4,820 9% 7%
VOLVO XC40 +46.20% 5,804 3,970 7% 6%
CADILLAC XT4 +5.66% 5,454 5,162 7% 8%
MERCEDES-BENZ GLA-CLASS +8.19% 5,376 4,969 7% 8%
BMW X1 -3.99% 3,968 4,133 5% 6%
BMW X2 -41.51% 1,337 2,286 2% 3%
INFINITI QX30 -99.12% 1 112 0% 0%
TOTAL +22.99% 81,260 66,072

The Lincoln Corsair saw a 9 percent segment share during the quarter, which is half that of the 18 percent controlled by Lexus NX, and lower than the 14 percent held by the Acura RDX, 13 percent accounted for by the Buick Envision, and the 11 percent claimed by the Audi Q3. Meanwhile the Mercedes-Benz GLB-Class reported 9 percent, tying with the Corsair. The rest of the segment had a segment share of 7 percent or less.

Sales Numbers - MBZ C-Segment Crossovers - Q1 2021 - United States

MODEL Q1 21 / Q1 20 Q1 21 Q1 20 Q1 21 SHARE Q1 20 SHARE
MERCEDES-BENZ GLB-CLASS +46.91% 7,081 4,820 57% 49%
MERCEDES-BENZ GLA-CLASS +8.19% 5,376 4,969 43% 51%
TOTAL +27.25% 12,457 9,789

Combining the two Mercedes-Benz offerings in the segment gives the German automaker a combined 12,457 deliveries for a 15 percent segment share.

Sales Numbers - BMW C-Segment Crossovers - Q1 2021 - United States

MODEL Q1 21 / Q1 20 Q1 21 Q1 20 Q1 21 SHARE Q1 20 SHARE
BMW X1 -3.99% 3,968 4,133 75% 64%
BMW X2 -41.51% 1,337 2,286 25% 36%
TOTAL -17.35% 5,305 6,419

Meanwhile, combining the two BMW entries in the space results in 5,305 units for a 6.5 percent share.

The compact premium crossover segment (premium crossover C-segment) expanded nearly 23 percent to 81,260 units during the first quarter of 2021, meaning the Corsair outperformed the segment average.

The Ford Authority Take

The increase in Lincoln Corsair sales during the first quarter of 2021 is welcome news following the complications brought on by the ongoing COVID-19 pandemic, which forced Ford, as well as all other automakers, to idle all vehicle production in the Americas, Europe, China, South America, and most other parts of the world. Production resumed in May for Ford’s North American operations.

The four Lincoln utilities posted their best first quarter deliveries on a retail basis in 20 years (since 2001), with the Corsair contributing substantially to the achievement. Additionally, Corsair sales during Q1 2021 represent a new first quarter sales record.

Sales Numbers - Lincoln Utilities - Q1 2021 - United States

MODEL Q1 21 / Q1 20 Q1 21 Q1 20 Q1 21 SHARE Q1 20 SHARE
LINCOLN CORSAIR +25.47% 7,114 5,670 30% 28%
LINCOLN NAUTILUS +2.42% 5,372 5,245 23% 26%
LINCOLN AVIATOR +7.41% 6,086 5,666 26% 28%
LINCOLN NAVIGATOR +26.29% 4,832 3,826 21% 19%
TOTAL +14.69% 23,404 20,407

We anticipated Corsair sales to improve once the coronavirus-related issues were resolved due to the following factors:

  1. The Corsair being a better, more modern, and more appealing product than the Lincoln MKC, which it replaced.
  2. Increased consumer interest in and demand for luxury utilities.
  3. A stronger, more attractive Lincoln brand, resulting in higher interest in and demand for the brand’s products.

However, the ongoing microchip shortage is likely to impact Corsair sales in a negative way during the remainder of the year.

About The Numbers

  • All percent change figures compared to Lincoln Corsair sales for Q1 2020, unless noted otherwise
  • In the United States, there were 74 selling days in Q1 2021 and 76 selling days in Q1 2020
Ford Motor Company Q1 2021 sales reports:

By Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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